MASTERING THE MUSIC BUSINESS: INSIGHTS FROM A VETERAN MUSIC MANAGER with Troy “Tracker” Johnson (Morgan Wallen, Hardy, Florida Georgia Line)

Save the date:

Monday, January 29th, 2024

12:00 pm PT / 2:00 pm CT / 3:00 pm ET

In this class we will discuss:

• Key factors contributing to successful artist development, and what role a manager plays in this process
• Fostering a strong and productive relationship between an artist and their manager
• Strategic planning in the music business
• How managers contribute to the development of a unique and authentic brand identity

Get yourself registered!

South Texas native Troy “Tracker” Johnson is an accomplished music manager based in Nashville, Tenn. Earning his nickname as a  tour manager with a knack for keeping the show on the road, Johnson cut his teeth in the Texas country music scene in the early 2000s before moving to Music City to pursue artist management. Over the course of his 20+ year trek, he’s helped pilot the careers of artists including HARDY, Morgan Wallen, Jake Worthington, Florida Georgia Line, Chris Young, MacKenzie Porter, Ashland Craft, and many more. His artists have performed in venues ranging from iconic clubs and honky tonks to baseball and football stadiums, selling over one million tickets annually. Johnson is an integral, day-one player at Big Loud Management, joining the company in 2015, where he continues his success story today. 

Members also receive:

• The option to submit questions in advance & talk live on camera with our guests
• Weekly Group Mentorship Calls (in addition to the Guest Master Class) with Grammy-level experts
• 100’s of artist management company templates (an artist management company in a digital box)
• SmartistU’s Method of Artist Management MASTERY, our signature day-to-day management blueprint
• BONUS: On-Demand Master Class Library with dozens of Grammy-level music industry experts speaking on dozens of music industry topics
• 24/7 private music community and support group