By the end of this module, you’ll understand the psychology and physiology of confidence, you’ll let go of any limiting beliefs you have, any fears of rejection from putting yourself “out there”, and gain the confidence and mental toughness needed to achieve massive success.

By the end of this module, you’ll be confident with your ability to manage an artist’s career, having strengthened your knowledge base and skill set, as well as increased your artist’s income streams, and therefore your own commissions as a manager (or band leader).

By the end of this module, you’ll be confidently navigating the music business and the gatekeepers in the industry, you’ll know how much it’ll cost you to get through to them, and you’ll be doing their jobs yourself until you’re ready to build your team.

Whether with your employer or on your own, by the end of this module, you’ll have created a profitable offer suite (aside from artist commissions) based around your zone of genius, you’ll have created a sales and marketing plan, and launched it to your target music business niche.

By the end of this module, you’ll have discovered potential talent, narrowed them down to the best possible clients to take on, commenced the ‘dating phase’, begun contract negotiations, and taken the first steps in your new artist-manager partnership. 

*Artists*, put on your manager hat, to understand how they discover you and position yourself better to be found and signed.

By the end of this module, you’ve set your & your artist’s career bucket lists and goals, and have confidently planned the writing, recording, marketing, promotion, and touring phases of your artist’s next album release cycle, including budgets and timelines.

By the end of this module, you’ll be a genuine networking machine, you’ll have confidently reached out and pitched your artists to prospective industry gatekeepers, and begun building your dream team of support around each of your artists.

By the end of this module, you’ll be able to confidently direct your artists’ creative endeavors and branding, book their songwriting sessions, manage their catalogs, and work with producers and publishers to create stronger albums.

At the end of this module, you’ll be confidently wearing the Record Label hat, Publicist Hat, and Music Supervisors hats, implementing plans to get your artist’s songs to as many fans as possible around the globe through streaming playlists, getting on the radio, getting in the media, getting songs in film and television, and getting the funding to make it all happen.

By the end of this module, you’ll be confidently wearing the Agent hat, having planned out and booked the next one to two years of touring and live performances, including online performances, conferences, and festivals, and planned the budgeting to make it all profitable.

By the end of this module, you’ll be confidently wearing the CEO hat, having built a great team you can trust, and delegating the right tasks so you can work on the business instead of in the business, and focus on what you love to do most, becoming a true company leader.

By the end of this module, you’ll be managing both emotions and cash flow like a pro. You’ll have created a financial system to easily generate profits and savings and implemented processes and standards that will keep you in the business you love for many years to come.

In this pillar, you’re getting clear on where you’re at with mindset and skillset and what you have to offer in relation to the music industry. You may or may not already have a new artist client or know how you can help them succeed in the industry. But what you do know is that you LOVE music + the music business + the idea of being a manager, and helping artists reach their dreams.

In this phase you’re doing what an A&R rep does. You’re focusing on finding, attracting, and solidifying talented artists, singers, songwriters, bands, producers, etc. to add to your roster; as well as overseeing the development of them and their craft.

In this phase you’re focusing on building audiences of raving fans, or, what we call “Superfans”, for each one of your artists, through the SmartistU RPMsss Method (Radio, Playlists, Media, Social Media, Shows, Sync).

In this phase it’s time to focus on getting your artist’s name out there to more industry gatekeepers, getting them signed to labels and publishers and agents, and building out their teams.

In this phase you’re focusing on revenue plans and bringing in the money for you and your artists, through commissioning artist revenue, as well as through other offerings.

In this pillar you’re focusing on growing and automating your business operations, growing your team, and spending more and more of your time in your zone of genius.

In artist management, our entire lives (not just our careers) are dedicated to someone else’s entire life (not just their career). So much so that we can forget that we have a life too. A very important life, in fact, outside of our artist clients, and outside of the music business. This pillar is meant to serve as a reminder to make a life for yourself outside of your career.