Established in 2013, SmartistU is a global educational media platform for music industry professionals, primarily artist managers and professionally self-managed artists.
2755 Yonge Street Toronto, Canada
Phone: +14168415336



Where music managers and self-managed artists connect & grow with the best in the music industry.






This is for you if you are struggling with:

  • A lack of artists/clients (or reliable + high paying ones).
  • A lack of time.
  • A lack of music business or management expertise.
  • A lack of music industry contacts.

This is for you if you are feeling:

  • Self-doubt and overwhelmed.
  • Afraid of failing your artist’s.

You are ready to fix this problem now because you know if you continue like this, you might:

  • Waste too much time and not get any results.
  • Make mistakes, get fired, or let people down.
  • End up burning out.

You Deserve To Reach Your Dreams.

We don’t just care about artists; we care about managers.

SmartistU and all of its products and programs are created by, run by, and taught by managers of all levels, including GRAMMY-level managers, newer managers, and former managers – who get it.

A manager’s #1 goal is to help make their artist’s dreams come true.

We believe you both deserve to reach your dreams.

Save Time.
Save Face.
Make More Money.

  • Make your artist’s dreams come true.
  • Build a successful career that you love.
  • Become that confident, high demand music professional you desire to be.

You have what it takes. We’ve got your back.

  • Increase your industry connections.
  • Increase your artist roster and their fanbases.
  • Increase yours AND your artists revenue streams.

Learn From Superstar Artist’s Teams

From Major Label A&R to Tour Managers and everyone in between, who work with artists, brands, and music companies such as:

Speakers pictured: (L) Samantha Cox, Sean Taylor, (R) Kappy, Nick Sadler, Shawn Thompson


Alicia Keys
Billie Eilish
Dolly Parton
Guns N’ Roses
Lady Gaga
Luke Combs
Lynrd Skynrd
Morgan Wallen
Taylor Swift
The Rolling Stones
+ many more.

Pictured: Samantha Cox (Publisher: Halsey, Lady Gaga, Bebe Rexha) and Sean Taylor (Marketing: Warner Music, 24kGoldn, Macy Gray)


John Lennon Menswear
Taco Bell
+ more

Pictured: Kappy (Manager: Luke Combs), Nick Sadler (A&R: Skrillex, The Prototypes), Shawn Thompson (Entertainment Attorney: Lynyrd Skynyrd, St. Vincent, Bassnectar)


Songwriters Hall of Fame
SONY Music
The Recording Academy
The Windish Agency
Universal Music
Warner Music Group
+ more

We’ve Taught thousands how to build professional, high-demand artists & businesses.

Now it’s your turn.

The membership and SmartistU community have been a HUGE asset and vital resource for me. I discovered [this program] at a time when I was transitioning in my journey as an artist and was looking for a mentor to help me navigate my new path with a new mindset.

Through our process of working together, I’ve been able to get clear on what I need to focus on, begin building a team, and take the necessary steps to make my artistry an actual, sustainable business.

The process of manifesting the dream (being a full-time musician) is an ongoing project, filled with ups and downs, and many setbacks; but with Jamie and the SmartistU community as an essential part of my team, I feel closer than ever to seeing it actually manifest.

Steff Reed, Artist, Grammy-Nominated Music Educator

“I wanted to go full time but lacked the knowledge and resources it takes to make it.

Since joining SmartistU I have started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals. The resources that SmartistU provides are game-changers for anyone wanting to be a mover and shaker in this industry!

Sarah Fleshner, 362 Entertainment, Nashville

“This has been by far one of the BEST decisions and investments I’ve made. The information, PDF files, and excel spreadsheets have all been a tremendous help in navigating my artist’s careers.

This course and Manager Toolkit has equipped me with the knowledge and tools to start my own business. I started a consulting business; J.K.B. Strategic Consulting, LLC. Since then I’ve had my artists roster increase as well as hold several consultations a month.

Some highlights from my artist have been charting on Billboards, performing at major national events like the National Cherry Blossom Festival, winning independent artist award shows, and several TV appearances.”

JaLil Brown, JKB Strategic Consulting, Virginia

“When I found Smartist University, it was like the information cut right to the chase. No fluff, no fillers – just incredibly detailed actionable steps and a narrative that encouraged, inspired, and shed light on areas of music promotion that I couldn’t find anywhere else online.

In addition to getting my new single on radio, because of SmartistU I registered my titles with Media Base, Nielsen Soundscan, registered with DMDS and tapped into a new territory of DIY radio promotion — insights I previously didn’t have access to.”

Mariami, Artist, New York/LA

Here’s What’s Included In Your Membership

(Top) Danny Goldberg (Steve Earle, Nirvana), Jeanine McLean-Williams (H.E.R., Alecia Keys), Jim Cressman (Brett Kissel, Dolly Parton), (Bottom) Rick Barker (Taylor Swift), Edgel Groves Jr. (T-Pain, Selena Gomez), and Danny Rukasin (Billie Eilish).

Monthly Master Class Q&As

Super-charge your music industry expertise.

Each month attend a LIVE Q&A Master Class with a Grammy-level guest expert, speaking on a specific topic such as:

  • Playlist Promotions
  • Increasing Revenue
  • Facebook Ads
  • Writing Hit Songs
  • Branding
  • And so much more.

Meet them live on camera, hear their stories, and ask them your questions directly. Can’t attend live? That’s all gravy. Just submit your questions in advance through your membership dashboard. 

Hurry! Join us at our next one!


Solve problems and achieve goals faster.

Attend online Group Mentorship Meetings with a Grammy-level expert every week for hands-on support with your everyday challenges such as:

  • Pitching Gatekeepers
  • Releasing Songs and Albums
  • Growing a Fanbase
  • Signing Artists
  • Radio & Playlist Promotion
  • Touring and Booking Shows
  • Social Media Content
  • Licensing for Film and TV
  • Managing Songs and Recordings
  • Making Money

Hurry! Join us at our next one.

The Managers Club testimonials.
The Managers Club testimonials.


Rapid answers, community support, global connections.

You’ll join our private group called The Green Room where you’ll increase your connections worldwide with your new network of managers and other industry professionals from across the globe.

Tap into the collective knowledge & experience of a community of music professionals from around the globe through our private group.

Day-to-Day Management Blueprint

Our proprietary method, “Artist Management M.A.S.T.E.R.Y”, is the most tactical blueprint to help you gain massive clarity, direction, & progress, saving you years of time.

It takes all the thinking out of your day-to-day administrative and coordination to-do lists. Simply follow the blueprint and master artist management.

Exclusive to The Managers Club.

Day-to-Day Management Blueprint

Our proprietary method, “Artist Management M.A.S.T.E.R.Y”, is the most tactical blueprint to help you gain massive clarity, direction, & progress, saving you years of time.

It takes all the thinking out of your day-to-day administrative and coordination to-do lists. Simply follow the blueprint and master artist management.

Exclusive to The Managers Club.

100’s of Artist Management Templates

Take an artist manager’s entire Dropbox folder. Save 7 years.

Our most famous package, “The Artist Management Toolkit” (aka the ‘Launch Your Management Company Overnight’ kit) includes 100’s of the most important systems, plans, templates, and guides you need to run an artist’s business and artist management operation including pre-filled:

  • Budgets
  • Checklists
  • Contracts
  • Spreadsheets

Startup Kit

Sign new artists. Start an artist management company.

This startup kit will help you sign and onboard new artists properly. And if you’re a novice, it’ll help you get started as a manager and plan out your new business.

Artist Management Agreement

An example of a legally binding artist management contract.

Artist On-Boarding Checklist

A 2-page checklist of everything you need to collect from an artist when you start working with them.

Starting a Management Company Guide

A 25-page PDF demonstrating how to become a manager, how to sign artists, good and bad characteristics of managers, qualities to look for in artists, and more.

Music Business Plan Template

The ultimate business plan worksheet for your music business – the true value of a business plan is the work that goes into creating it.

Contact Directory Template

A spreadsheet for you to start collecting contacts of industry people.

Touring Kit

Prepare for profitable tours.

From crafting emails to booking tours to planning the tour production, budget, and itineraries – this kit has everything you need to manage your shows like a tour manager.

Booking Advance Sheet

All the information you need for your show including schedule, venue, merch info, contacts, guest list, payment details and more.

Show Booking Email Template

How to write an email to book your band on a show! 5 things to keep in mind before hand, writing the subject line, and what NOT to do!

DIY Tour Management Guide

Learn how to manage your own tours.

Tour Itinerary Template

Every tour needs an itinerary – it’s probably the most important part for staying organized and on-time.

Tour Budget

Use this excel sheet to budget your tour ahead of time! Broken down by all potential revenue streams, expense streams, and show dates.

Tour Reference Notes

Use this form to keep track of important information after each show so that you can refer back to it the next time you’re about to book a show in that location.

Tour Booking Guide

A 6-page guide explaining when you should go on tour, how to get gigs, exact steps on how to book your tour, promote your tour, and what to do while on tour!

Merchandise Revenue Tracker

Keep track of your monthly and yearly merchandise inventory sales with this spreadsheet.

Merch Sales Register

Print this out and bring it to your next show to keep track of inventory and sales per show.

Personnel Doc

Keep a copy of this sheet for every person in the band and crew that will be on tour.

Run Sheet Template

Used by stage managers or live music directors, this sheet helps to run the show from start to finish.

Stage Plots & Input List Guide

Things to include in your stage plot and input list – managers take note!

Asset Inventory Template

A spreadsheet to keep track of all your instruments and technology!

Email Sign Up Sheet

Print this off to use at your shows to collect emails! Trust us, collecting emails is a MUST.

Promoter Agreement

An example of an agreement between a performer and promoter.

Set List Creating Guide

A short guide on how to craft an amazing set list for your show.

Recordings Kit

Release records like a record label.

Understand the recording process, and budget for, organize and distribute your recordings as the record labels do.

Album Budget Template

All the most common expenses you may incur in the process of creating and marketing an album.

Song Master Metadata Sheet

Most song registration organizations (the ones that pay you your royalties) need the metadata from your songs – keep track of them with this spreadsheet!

Shipping Cost Matrix Sheet

When you’re shipping out physical product, it’s important to understand how much that is going to cost you – use this spreadsheet to keep track – so that you can add it into your pricing (especially for crowdfunding projects)!

New Release Checklist

A 2-page checklist of everything you need to do when releasing music – from the artwork to the song registrations and much more.

Distribution Guide

A 3-page guide on what music distribution is, what distributors do, and ‘digital’ distribution vs. physical distribution.

The Artist Cycle

A diagram and understanding of the artist album cycle from writing to releasing to touring.

Co-Writer Split Sheet

A table to keep track of the writers on a track – can also be used as an agreement between the writers.

Lyric Sheet Template

An example of the layout of a lyric sheet.

Label Copy Template

All record labels keep a ‘label copy’ document of each recording – use this template to keep track of your recordings like the labels do.

Publishing Admin Agreement

An example of an agreement between an artist and a publisher – where the publisher is the administrator.


Ever heard of the term ‘CCD’ or ‘CANCON’ or ‘MAPL’? This guide explains what rules the Canadian government has put into place to help Canadians get more content on the airwaves and television broadcasts.

SoundScan Guide

SoundScan is the biggest tracking system that keeps track of music sales – where Billboard and other music charts get their stats from – this guide explains further, as well as how to register.

ISRC & UPC Code Guide

All music releases need ISRC and/or UPC codes – this guide explains what they are and how to get them.

Producer Agreement

2 examples of legally binding producer agreements!

Marketing Kit

Be a professional music marketer.

From planning your release to getting on the radio to streaming playlist pitching to social media marketing – these guides will have you marketing like a pro from the start.

Album Release Plan Timeline

There is no “one-way” to release an album – but for your first time we’ve broken down a suggested timeline over a span of the whole production period to the release date.

Album Marketing Plan Template

Use this professional marketing plan template when you are presenting your marketing plan to other industry professionals.

DIY Commercial Radio Promotion Guide

An intensive guide that explains exactly how to get your music on commercial radio.

DIY College Radio Promotion Guide

An intensive guide that explains exactly how to get your music on college radio.

Marketing Forecast Template

A spreadsheet of the types of marketing activities you want to be doing on a daily, weekly, monthly, and quarterly basis – plan out your year ahead!

Radio Formats 101 Guide

A list of all the radio formats in the US and Canada to give you a better understanding of where your songs may fit.

One Sheet Example

An example of a real one sheet – needed for all artists for industry purposes.

Social Media Calendar

8 sheets to strategize your branding, target audience, annual themes, collect ideas, posting calendar, collect hashtags, keep track of links and passwords and more.

Artist Audience Reports

Keep track of your growth! Use this sheet to record artist audience stats weekly from all social media and streaming platforms.

Marketing Routine Checklist

A checklist of all the marketing tasks you can do on a daily, weekly, monthly, quarterly, and annual basis – more-so for the management business than for the artist – but can be altered for any purpose.

Release Plan Example - Bieber

A detailed breakdown of how Bieber released his Purpose album with highly creative marketing plans.

Release Plan Example - Rihanna

A detailed breakdown of how Rihanna released her ANTI album with highly creative marketing plans.

Single Release Plan

A project timeline that shows exactly what needs to be completed and when – that can be altered to the next song you’re releasing.

Streaming Promo Report

Use this sheet to keep track of your streaming follower numbers, monthly listeners, cumulative spins, and the locations and playlists you’re discovered on – helps to see growth over time!

Streaming Playlist Target Sheet

Use this sheet to keep track of the songs you’re promoting to playlists, along with the playlists you want to target, per genre.

Money Kit

Bank your hard-earned money.

Learn about the various music business revenue streams, where royalties come from, and how to register for them.

Use our cash flow and budget tracking sheets to manage all your money.

“I’ve done management for over 15 years and I don’t know how I made it this long without something like this. "

“I had a short 4-5 yr partnership with Scooter Braun (Bieber and Kanye’s Manager) and now I’m back on my own and for the first time since I was 19 I’m without an assistant and I SUCK at spreadsheets and all things administrative!  […] wanted you to know how excited I am to have found your site.”

Anonymous for privacy

Artist Finances Template

Managers, give this to your artists to help them keep track of their income and expenses, including your comission.

Daily Bookkeeping Template

Keep track of every single expense item, income item, the day the transaction was made, and what category of expense it is – to give to your accountant when tax season comes and to be aware of how much money you spend each month.

Monthly Revenue Template

A spreadsheet to record all of your monthly revenue.

Revenue Streams Checklist

A list of over 20 types of revenue streams that you can start working on for your artist.

Service Record Template

Keep track of all the services you provide for each client so that when it comes time to billing them you can prove what you worked on.

Cashflow Tracking Template

A detailed cashflow chart to forecast where your money is coming and going each month – allowing you to prepare for the year ahead.

Grant Funding for Canadians

A list of the funding organizations available all across Canada!

Personal Budget Template

The best possible monthly budget to use for your personal income and expenses!

Personal Net Worth Sheet

After all assets and liabilities are taken into account – how much money are you left with? Your Net Worth is far more important than how much you earn.

Royalties 101 Guide

A 7-page guide where you’ll learn what royalties are, who gets them, where they come from, the different types, and how to collect them!

Annual Profit & Loss

A breakdown of all income made and expenses paid over former years until now, to show you how much you’ve profited or lost each year.

Invoice Template

A prepared invoice example for you to invoice your team and/or clients.



What members are saying:

“I thought I already knew a lot about the music industry… but then I started this program and realized how much there still was for Jamie to teach me. Her course is straight to the point and tells you what you need to know without fluff or ego. I left feeling so much more confident in my abilities as an aid to artists. I couldn’t recommend Jamie and her program more highly.

Paige Williams

“I learned how to approach and pitch ideas and collaborations with other artists and industry people, and I am currently in the process of negotiating the exclusive rights to a specific beat my artist used! Through this community and training, I’ve been able to unfreeze myself and address the factors that contributed to my fear of progressing my business plans.

Tayo Ajose

“So far I’ve tried several packages on managing artists and managing yourself as an artist and yours by far, without me even diving deep into the product, is already helping me out tremendously as a self-managed artist.”

Naomi Agosto

Your templates, checklists and spreadsheets alone have given me a huge leg up, and you’ve saved me months of labour. Thank you for doing this. I look forward to sharing my successes (and those of my artists) with you and your other members.”

Steve Parton

“I was recently able to share an “artist win” as one of my artists had his single played on commercial radio. One of the tips that Jamie gave us about Radio Promo was to follow up with every station after you get that one spin. I’ve taken that to heart and this week these other stations are starting to respond about playing the track.”

Felicity Ryan

“This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.

No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!”

Domingo Cava

“Very much helped me better understand “Failure & Rejection”. That is an area I have struggled with for decades…. Honestly wish I could have addressed this topic 20 years ago! Better late than ever. I am more at peace with regard to this teaching.”

David K Watson

“This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.

No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!”

Domingo Cava

Ready to fast forward?

And see a massive ROI (return on your investment)?

Managing an artist’s career just got easier


With the most important training, templates, & mentorship you need to manage artists’ tours, recordings, marketing, money; and a professional artist management operation.

Frequently Asked Questions

I'm busy, what is the time committment?

Time management is half the reason this club exists. Everything included in this membership is designed to save you time. All the training material is self-paced, you decide how much time you commit to it. The master classes and mentorship meetings are around 1 hour each. You decide how many you attend.

Is it suitable for me if I don't have any artist clients yet?

Yes! This program will help you fast forward your music industry knowledge better than any school can, putting you in a better position to land new clients.

Is it suitable for me if I’m an artist?

Yes. This program will help you fast forward your music industry knowledge better than any school can, putting you in a better position to manage yourself professionally.

Is it suitable for me if I’m not a manager or an artist?

If you have the desire to learn about the music industry and how the business side of it works, then this program is for you. 

What payment plans are available?

The Managers Club is a monthly membership subscription, meaning members pay monthly subscription fees. 

Can you help me with my career 1-on-1?

Yes. The group mentorship meetings each include 1-on-1 time, as well as the master classes. If you’d like private, ongoing 1-on-1, once you become a member you may inquire about upgrading.

Additionally, as soon as you enroll, you gain access to our private community called The Green Room where you can receive personalized help from everyone in there. 

Can I login from my phone?

Yes. Our website is mobile optimized and easy to use from your smart phone or tablet. Pro tip: add a short cut app to your iPhone or Android home screen, to easily access without typing in your browser. Additionally, all of our classes are over Zoom, which is also mobile-friendly.