Build High-Demand Artists and Real Music Businesses.
Your roadmap to growing fanbases, attracting industry attention, and building real revenue in music.
Featuring masterclasses taught by the managers and label reps behind Grammy-winning artists — used by 10,000+ managers and artists worldwide.
Sound Familiar?
You want to build a real career in the music business.
You want artists that grow, releases that matter, and income that’s actually sustainable.
You want to operate like a real music business — not just chase opportunities and hope something sticks.
But right now…
You’re figuring things out as you go.
You’re wearing every hat — manager, marketer, strategist, operator — with no clear roadmap.
You’re managing artists that aren’t gaining real traction… or you’re the artist trying to manage your own career.
You feel like there’s industry knowledge and connections everyone else has that you don’t.
You’re constantly second-guessing decisions about releases, deals, teams, and strategy.
You’re busy… but not building real momentum or predictable income.
And deep down you know:
If nothing changes, you risk burning out, staying stuck, or learning everything the slow and expensive way.
Because the truth is… most artists and managers are trying to build a music careerwithout ever being shown how the industry actually works.
Imagine…
Your artist charts for the first time.
Or if you’re the artist — your own name finally shows up on the chart.
You hear the new single on the radio for the first time…
You watch the crowd fill a venue…
knowing the growth wasn’t luck — it was strategy.
You walk into a label meeting confident.
Not hoping it goes well… but knowing you belong in the room.
You’re fielding emails from booking agents, publishers, and promoters…
because you finally understand the system behind the industry.
You’re not scrambling anymore.
You’re operating.
And instead of guessing your way through every decision…
You’re building real momentum on purpose.
Because you stopped trying to figure it all out alone…
And started running your career — and your artist’s career — like a real business.
And the difference between the people who experience this…
…and the ones who stay stuck?
It isn’t talent.
It’s structure.
You Deserve To Reach Your Dreams.
We don’t just care about artists, we care about managers.
SmartistU and all of its programs are created by managers who’ve been where you are and understand the pressure that comes with it.
Because while a manager’s role is to help make an artist’s dreams come true, that responsibility often comes with a cost.
Long hours. Invisible work. Carrying the weight of someone else’s future.
We believe it shouldn’t mean sacrificing your own. You’re not just supporting a dream. You’re building one too.
And we believe you both deserve to reach it.
Introducing
The
Managers
Club
Where Artist Managers & Self-Managed Artists Grow Fanbases, Industry Attention, and Revenue, with confidence.
› Education
› Expertise
› Execution
Learn From Superstar Artist’s Teams
From Major Label A&R to Tour Managers and everyone in between, who work with artists, brands, and music companies such as:
Billie Eilish
Alicia Keys
Wiz Khalifa
Morgan Wallen
Luke Combs
Dolly Parton
Lionel Richie
Lady Gaga
Halsey
Shawn Mendes
Taylor Swift
Elton John
Pictured: Samantha Cox (Publisher: Halsey, Lady Gaga, Bebe Rexha) and Sean Taylor (Marketing: Warner Music, 24kGoldn, Macy Gray)
The Smashing Pumpkins
Travis Scott
Chance the Rapper
Macklemore
24kGoldn
Teddy Swims
Blackbear
Nelly
Ashanti
Flo Rida
Selena Gomez
T-Pain
Pictured: Kappy (Manager: Luke Combs), Nick Sadler (A&R: Skrillex, The Prototypes), Shawn Thompson (Entertainment Attorney: Lynyrd Skynyrd, St. Vincent, Bassnectar)
Warner Records
Warner Chappell
SONY Music
SoundCloud
BMI
The Recording Academy
Rolling Stone
Vogue
Amazon Music
HBO
Coca-Cola
Jaguar
Inside
The Managers
Club
1) THE ARTIST MANAGEMENT M.A.S.T.E.R.Y. METHOD
Gain Massive Clarity & Direction.
Our proprietary method, Artist Management M.A.S.T.E.R.Y, is the most tactical Day-to-Day Management Blueprint to help you gain massive clarity, direction, & progress, saving you years of time.
It takes all the thinking out of your day-to-day administrative and coordination to-do lists.
As you cycle through each pillar of The MASTERY Method, you go deeper into mastering artist management and the music business.
Every time you sign a new artist or release a new album or single with an artist, you go through the 7 Pillars of M.A.S.T.E.R.Y. cycle all over again.
Think of it as your living checklist. Simply follow each pillar, which reveals exactly where you are at and what you need to do next.
Each Pillar tells you what to do next, and if you need guidance on HOW to do it, it directs you to a module in Artist Management School.
Mindset
Pillar 1.
In this pillar, you’re getting clear on where you’re at with mindset and skillset and what you have to offer in relation to the music industry. You may or may not already have a new artist client or know how you can help them succeed in the industry. But what you do know is that you LOVE music + the music business + the idea of being a manager, and helping artists reach their dreams.
A&R
Pillar 2.
In this phase you’re doing what an A&R rep does. You’re focusing on finding, attracting, and solidifying talented artists, singers, songwriters, bands, producers, etc. to add to your roster; as well as overseeing the development of them and their craft.
Superfans
Pillar 3.
In this phase you’re focusing on building audiences of raving fans, or, what we call “Superfans”, for each one of your artists, through the SmartistU RPMsss Method (Radio, Playlists, Media, Social Media, Shows, Sync).
Teams
Pillar 4.
In this phase it’s time to focus on getting your artist’s name out there to more industry gatekeepers, getting them signed to labels and publishers and agents, and building out their teams.
Earnings
Pillar 5.
In this phase you’re focusing on revenue plans and bringing in the money for you and your artists, through commissioning artist revenue, as well as through other offerings.
Routines
Pillar 6.
In this pillar you’re focusing on growing and automating your business operations, growing your team, and spending more and more of your time in your zone of genius.
You & Your Life
Pillar 7.
In artist management, our entire lives (not just our careers) are dedicated to someone else’s entire life (not just their career). So much so that we can forget that we have a life too. A very important life, in fact, outside of our artist clients, and outside of the music business. This pillar is meant to serve as a reminder to make a life for yourself outside of your career.
2) SmartistU AI
Your Built-In Management Decision Support System
• You ask.
• You decide.
• You execute.
SmartistU AI is your on-demand strategic advisor, built specifically for artist managers.
It’s trained on the SmartistU frameworks and real-world management scenarios — so you’re not getting generic advice. You’re getting answers aligned with the M.A.S.T.E.R.Y Method.
Instead of guessing, you’ll be able to ask questions like:
- Where might I be leaving money on the table as a manager?
- What’s the smartest next move to increase revenue in this situation?
- How should I structure this agreement?
- What should my release timeline look like?
- How do I budget this tour properly?
And get clear, practical guidance instantly.
(Top) Danny Goldberg (Nirvana), Jeanine McLean-Williams (H.E.R., Alicia Keys), Jim Cressman (Brett Kissel, Dolly Parton), (Bottom) Rick Barker (Taylor Swift), Edgel Groves Jr. (T-Pain, Selena Gomez), and Danny Rukasin (Billie Eilish).
3) The Masterclass Vault
Real-World Insight From the Top of the Industry.
This isn’t theory. And it’s not recycled internet advice.
The Masterclass Vault gives you direct access to 50+ in-depth sessions from the managers, executives, tour strategists, brand architects, lawyers, and marketing leaders actively working at the highest levels of music.
These are the teams behind artists like Taylor Swift, Billie Eilish, Morgan Wallen, Dolly Parton, Reba, Wiz Khalifa, Lady Gaga, Alicia Keys, Green Day, Luke Combs, and more.
Inside, you’ll learn how real careers are built and scaled — from breaking artists and securing radio to negotiating better deals, building global tours, landing brand partnerships, growing superfans, increasing sync revenue, and managing long-term legacies.
This isn’t theory.
It’s the playbook being used in today’s industry — by the people actually in the rooms.
And the Vault continues to expand over time as new expert sessions are added.
BONUS: The Gatekeeper Pitchbooks
Real Life Pitching Guides
- Agent Pitchbook
- Publisher Pitchbook
- Record Label A&R Pitchbook
- Show Promoter Pitchbook
- Tour Manager Hire Book
- Publicist Hire Book
- Radio & Streaming Promoter Hire Book
- Manager Pitchbook* BONUS for self-managed artists
We’ve helped thousands of artists & managers worldwide:
Go Full-Time
Build Profitable Music Businesses & Artist Management Companies
Get Radio Play, Major Playlist Adds, Launch Tours, & Land Sync Deals
& Sign Grammy-Winning Artists
Now it’s your turn.
Hey, just wanted to give a shoutout to Smartistu for helping me become a better artist, learning how to navigate the music industry, learning how to create my own national tour, how to email people, get venues to commit to the show we have. I have also gotten the chance to help other artists see a little bit of success with the tools from SmartistU, I was able to book some shows for them and put some money in their pockets as an artist.
Marc Stevens, Artist, LA
In addition to getting my new single on radio, because of SmartistU I registered my titles with Media Base, Nielsen Soundscan, registered with DMDS and tapped into a new territory of DIY radio promotion — insights I previously didn’t have access to.
Mariami, Artist, New York/LA
In the first year of joining SmartistU I started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals.
Within a few years, I signed my first Grammy-winning artist to management, and now I’m a mentor for the VIP members at SmartistU.
Sarah Fleshner, 362 Entertainment, Nashville/Texas
I learned how to approach and pitch ideas and collaborations with other artists and industry people, and I am currently in the process of negotiating the exclusive rights to a specific beat my artist used! Through this community and training, I’ve been able to unfreeze myself and address the factors that contributed to my fear of progressing my business plans.
Tayo Ajose
This course has brought me so close to being the badass manager I’ve always seen myself as. I’m able to take all I’ve learned and create strategies for my future and my clients future in an acute way that has been unattainable for the past 5 years I’ve worked in this business! Thank you for investing your time in creating this course, enabling us to invest in ourselves.
Dan Carroll, Artist Manager, London, England
This has been by far one of the BEST decisions and investments I’ve made. The information, PDF files, and excel spreadsheets have all been a tremendous help in navigating my artist’s careers.
[…] I’ve had my artists roster increase as well as hold several consultations a month.
Some highlights from my artist have been charting on Billboards, performing at major national events like the National Cherry Blossom Festival, winning independent artist award shows, and several TV appearances.
JaLil Brown, JKB Strategic Consulting, Virginia
Ready To Stop Wasting Time?
Pay In Full
- What’s Included:
1. Artist Management M.A.S.T.E.R.Y. Method – 7-pillar blueprint
2. SmartistU AI – Your personalized strategic advisor
3. The Masterclass Vault – Extensive Grammy-level expert library
BONUS: Gatekeeper PitchBooks
Monthly Subscription
Monthly Subscriber-Based Access
I thought I already knew a lot about the music industry… but then I started this program and realized how much there still was [for SmartistU] to teach me. [This] course is straight to the point and tells you what you need to know without fluff or ego. I left feeling so much more confident in my abilities as an aid to artists. I couldn’t recommend [SmartistU] and their program more highly.
Paige Williams
The membership [has] been a HUGE asset and vital resource for me. Through our process of working together, I’ve been able to get clear on what I need to focus on, begin building a team, and take the necessary steps to make my artistry an actual, sustainable business. […] with Jamie and the SmartistU community as an essential part of my team, I feel closer than ever to seeing it actually manifest.
Steff Reed, Artist, Grammy-Nominated Music Educator
I was recently able to share an “artist win” as one of my artists had his single played on commercial radio. One of the tips that Jamie gave us about Radio Promo was to follow up with every station after you get that one spin. I’ve taken that to heart and this week these other stations are starting to respond about playing the track.
Felicity Ryan
“This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.
No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!”
Domingo Cava
Responses