SmartisU
Established in 2013, SmartistU is a global educational media platform for music industry professionals, primarily artist managers and professionally self-managed artists.
2755 Yonge Street Toronto, Canada
Phone: +14168415336

Managing an artist’s career just got easier

MAKE YOUR ARTIST’S DREAMS COME TRUE. BECOME HIGH DEMAND.

With the most important training, templates, and mentorship you need to manage artists’ tours, recordings, marketing, money; and a professional artist management operation.

 

This is for you if you are struggling with:

  • A lack of artists (or reliable/high paying ones).
  • A lack of music business or management expertise.
  • A lack of music industry contacts.
  • A lack of music business systems.

This is for you if you are feeling:

  • Self-doubt and overwhelmed.
  • Afraid of failing your artist’s.

You are ready to fix this problem now because you know if you continue like this, you might:

  • Waste too much time and not get any results.
  • Make mistakes, get fired, or let people down.
  • End up burning out.

You Deserve To Reach Your Dreams.

We don’t just care about artists; we care about managers.

SmartistU and all of its products and programs are created by, run by, and taught by managers, including former managers, newer managers, and GRAMMY-level managers- who get it.

A manager’s #1 goal is to help make their artist’s dreams come true.

We believe you both deserve to reach your dreams.

Save Time.
Save Face.
Make More Money.

  • Make your artist’s dreams come true.
  • Build a successful career that you love.
  • Become that confident, high demand music professional you desire to be.

You have what it takes. We’ve got your back.

  • Increase your industry connections.
  • Increase your artist roster and their fanbases.
  • Increase yours AND your artists revenue streams.
 

Introducing

The
Managers
Club

Where music managers and self-managed artists connect & grow with the best in the music industry.

BONUS: Artist Management School ($1,499) FREE with VIP Memberships
BONUS: The Artist Management Toolkit ($297) FREE with Base Memberships

 

Expertise

Tools

Direction

Connections

Learn From Superstar Artist’s Teams

From Major Label A&R to Tour Managers and everyone in between, who work with artists, brands, and music companies such as:

Speakers pictured: (L) Samantha Cox, Sean Taylor, (R) Kappy, Nick Sadler, Shawn Thompson

Artists

Alicia Keys
Beyoncé
Billie Eilish
Dolly Parton
Guns N’ Roses
Lady Gaga
Luke Combs
Lynrd Skynrd
Morgan Wallen
Skrillex
Taylor Swift
The Rolling Stones
+ many more.

Pictured: Samantha Cox (Publisher: Halsey, Lady Gaga, Bebe Rexha) and Sean Taylor (Marketing: Warner Music, 24kGoldn, Macy Gray)

BRANDS

Armani
Coca-Cola
Fossil
HBO
Hyundai
Jaguar
John Lennon Menswear
McDonald’s
NFL
Nissan
Taco Bell
+ more

Pictured: Kappy (Manager: Luke Combs), Nick Sadler (A&R: Skrillex, The Prototypes), Shawn Thompson (Entertainment Attorney: Lynyrd Skynyrd, St. Vincent, Bassnectar)

MUSIC COMPANIES

AEG
Billboard
BMI
Songwriters Hall of Fame
SONY Music
SoundCloud
The Recording Academy
The Windish Agency
Universal Music
Warner Music Group
WME
+ more

What members are saying:

Here’s What’s Included

The Managers Club testimonials.

Monthly Grammy Level Expert Master Classes

Super-charge your music industry expertise.

Each month attend a LIVE Q&A Master Class with a Grammy-level guest expert, speaking on a specific topic such as:

  • Playlist Promotions
  • Increasing Revenue
  • Facebook Ads
  • Writing Hit Songs
  • Branding
  • And so much more.

Meet them live on camera, hear their stories, and ask them your questions directly. Can’t attend live? That’s all gravy. Just submit your questions in advance through your membership dashboard. 

Hurry! Join us at our next one!

Weekly Grammy Level Expert Mentorship Calls

*AVAILABLE IN VIP TIER ONLY*

Solve problems and achieve goals faster.

Attend online Group Mentorship Meetings with a Grammy-level expert every week for hands-on support with your everyday challenges such as:

  • Pitching Gatekeepers
  • Releasing Songs and Albums
  • Growing a Fanbase
  • Signing Artists
  • Radio & Playlist Promotion
  • Touring and Booking Shows
  • Social Media Content
  • Licensing for Film and TV
  • Managing Songs and Recordings
  • Making Money

Hurry! Join us at our next one.

The Managers Club testimonials.

Artist Management MASTERY

Your Go-To Day-to-Day Management Blueprint

Our proprietary method, Artist Management Mastery, is the most tactical blueprint to help you gain massive clarity, direction, & progress, saving you years of time.

It takes all the thinking out of your day-to-day administrative and coordination to-do lists. Simply follow the blueprint and master artist management.

Exclusive to The Managers Club.

The Managers Club testimonials.

PRIVATE MUSIC COMMUNITY

Rapid answers, community support, global connections.

You’ll join our private group called The Green Room where you’ll increase your connections worldwide with your new network of managers and other industry professionals from across the globe.

Tap into the collective knowledge & experience of a community of music professionals from around the globe through our private group.

(Top) Danny Goldberg (Steve Earle, Nirvana), Jeanine McLean-Williams (H.E.R., Alecia Keys), Jim Cressman (Brett Kissel, Dolly Parton), (Bottom) Rick Barker (Taylor Swift), Edgel Groves Jr. (T-Pain, Selena Gomez), and Danny Rukasin (Billie Eilish).

BONUS: On-Demand Master Class Vault

BONUS: Immediate access to our extensive library of all Master Classes

On-demand videos on every single music industry topic, all taught by Grammy-level music professionals.

& MANY, MANY MORE.

BONUS:
The Artist
Management
Toolkit

Introducing, your artist management company in a box.
Take an artist managers entire Dropbox folder.

“It’s definitely worth the purchase, trust you won’t get this knowledge without some years of research & planning.”

TaRodd White

“it’s a great guide. You can make templates yourself, having pre-formatted sheets ready to go! saved me time –well worth the cost.”

Roland Beaulieu’s

“IT HAS Amazing resources! It’s got everything. Including marketing plans and streaming targets. Wow!”

JULIA STARR

Startup

Start a music business
and sign artist or artist
manager agreements.

This startup kit will help you get started
with your new artist & manager partneship
properly. If you’re a novice, it’ll help you get
started with and plan out your new business.

Artist Management Agreement

An example of a legally binding artist management contract.

Artist On-Boarding Checklist

A 2-page checklist of everything you need to collect from an artist when you start working with them.

Starting a Management Company Guide

A 25-page PDF demonstrating how to become a manager, how to sign artists, good and bad characteristics of managers, qualities to look for in artists, and more.

Music Business Plan Template

The ultimate business plan worksheet for your music business – the true value of a business plan is the work that goes into creating it.

Contact Directory Template

A spreadsheet for you to start collecting contacts of industry people.

Touring

Prepare for profitable tours.

From crafting emails to booking tours to planning the tour production, budget, and itineraries – this kit has everything you need to manage your shows like a tour manager.

“I’m always a bit wary of online purchases because the buyer doesn’t have the chance to view the complete materials. But the toolkit delivered. The extent of the information and laying out items in pre-populated templates is very useful.” 

-COLOMBIA ENTERTAINMENT GROUP

Booking Advance Sheet

All the information you need for your show including schedule, venue, merch info, contacts, guest list, payment details and more.

Show Booking Email Template

How to write an email to book your band on a show! 5 things to keep in mind before hand, writing the subject line, and what NOT to do!

DIY Tour Management Guide

Learn how to manage your own tours.

Tour Itinerary Template

Every tour needs an itinerary – it’s probably the most important part for staying organized and on-time.

Tour Budget

Use this excel sheet to budget your tour ahead of time! Broken down by all potential revenue streams, expense streams, and show dates.

Tour Reference Notes

Use this form to keep track of important information after each show so that you can refer back to it the next time you’re about to book a show in that location.

Asset Inventory Template

A spreadsheet to keep track of all your instruments and technology!

Promoter Agreement

An example of an agreement between a performer and promoter.

Tour Booking Guide

A 6-page guide explaining when you should go on tour, how to get gigs, exact steps on how to book your tour, promote your tour, and what to do while on tour!

Merchandise Revenue Tracker
Keep track of your monthly and yearly merchandise inventory sales with this spreadsheet.

Merch Sales Register
Print this out and bring it to your next show to keep track of inventory and sales per show.

Personnel Doc

Keep a copy of this sheet for every person in the band and crew that will be on tour.

Run Sheet Template

Used by stage managers or live music directors, this sheet helps to run the show from start to finish.


Stage Plots & Input List Guide

Things to include in your stage plot and input list – managers take note!


Email Sign Up Sheet

Print this off to use at your shows to collect emails! Trust us, collecting emails is a MUST.


Set List Creating Guide

A short guide on how to craft an amazing set list for your show.

“It’s definitely worth the purchase, I had a short 4-5 yEAr partnership with Scooter Braun (Bieber and Kanye’s Manager) and now I’m back on my own and for the first time since I was 19 I’m without an assistant and I SUCK at spreadsheets and all things administrative! I want you to know how excited I a to have found you!”

Recording

Release records like a record label.

Understand the recording process, and budget for, organize and distribute your recordings as the record labels do.

Promises! I would recommend this to anyone interested in the music business.

-JIM BONESS

Album Budget Template

All the most common expenses you may incur in the process of creating and marketing an album.

Song Master Metadata Sheet

Most song registration organizations (the ones that pay you your royalties) need the metadata from your songs – keep track of them with this spreadsheet!

Shipping Cost Matrix Sheet

When you’re shipping out physical product, it’s important to understand how much that is going to cost you – use this spreadsheet to keep track – so that you can add it into your pricing (especially for crowdfunding projects)!

New Release Checklist

A 2-page checklist of everything you need to do when releasing music – from the artwork to the song registrations and much more.

Distribution Guide

A 3-page guide on what music distribution is, what distributors do, and ‘digital’ distribution vs. physical distribution.

CANCON & MAPL Guide

Ever heard of the term ‘CCD’ or ‘CANCON’ or ‘MAPL’? This guide explains what rules the Canadian government has put into place to help Canadians get more content on the airwaves and television broadcasts.

ISRC & UPC Code Guide

All music releases need ISRC and/or UPC codes – this guide explains what they are and how to get them.

The Artist Cycle

A diagram and understanding of the artist album cycle from writing to releasing to touring.

Co-Writer Split Sheet

A table to keep track of the writers on a track – can also be used as an agreement between the writers.

Lyric Sheet Template

An example of the layout of a lyric sheet.

Label Copy Template

All record labels keep a ‘label copy’ document of each recording – use this template to keep track of your recordings like the labels do.

Publishing Admin Agreement

An example of an agreement between an artist and a publisher – where the publisher is the administrator.

SoundScan Guide

SoundScan is the biggest tracking system that keeps track of music sales – where Billboard and other music charts get their stats from – this guide explains further, as well as how to register.

Producer Agreement

2 examples of legally binding producer agreements!

Marketing

Be a professional music marketer.

From planning your release to getting on the radio to streaming playlist pitching to social media marketing – these guides will have you marketing like a pro from the start.

A couple months back I purchased the Toolkit that basically cuts majority of the work for me.

-CHRISTIAN BRADLEY

Album Release Plan Timeline

There is no “one-way” to release an album – but for your first time we’ve broken down a suggested timeline over a span of the whole production period to the release date.

Album Marketing Plan Template

Use this professional marketing plan template when you are presenting your marketing plan to other industry professionals.

DIY Commercial Radio Promotion Guide

An intensive guide that explains exactly how to get your music on commercial radio.

DIY College Radio Promotion Guide

An intensive guide that explains exactly how to get your music on college radio.

Marketing Forecast Template

A spreadsheet of the types of marketing activities you want to be doing on a daily, weekly, monthly, and quarterly basis – plan out your year ahead!

Radio Formats 101 Guide

A list of all the radio formats in the US and Canada to give you a better understanding of where your songs may fit.

Single Release Plan

A project timeline that shows exactly what needs to be completed and when – that can be altered to the next song you’re releasing.

Streaming Playlist Target Sheet

Use this sheet to keep track of the songs you’re promoting to playlists, along with the playlists you want to target, per genre.

One Sheet Example

An example of a real one sheet – needed for all artists for industry purposes.

Social Media Calendar

8 sheets to strategize your branding, target audience, annual themes, collect ideas, posting calendar, collect hashtags, keep track of links and passwords and more.

Artist Audience Reports

Keep track of your growth! Use this sheet to record artist audience stats weekly from all social media and streaming platforms.

Marketing Routine Checklist

A checklist of all the marketing tasks you can do on a daily, weekly, monthly, quarterly, and annual basis – more-so for the management business than for the artist – but can be altered for any purpose.

Release Plan Example – Bieber

A detailed breakdown of how Bieber released his Purpose album with highly creative marketing plans.

Release Plan Example – Rihanna

A detailed breakdown of how Rihanna released her ANTI album with highly creative marketing plans.

Streaming Promo Report

Use this sheet to keep track of your streaming follower numbers, monthly listeners, cumulative spins, and the locations and playlists you’re discovered on – helps to see growth over time!

Money

Bank your hard-earned money.

Learn about the various music business revenue streams, where royalties come from, and how to register for them.

Use our cash flow and budget tracking sheets to manage all your money.

Annual Profit & Loss

A breakdown of all income made and expenses paid over former years until now, to show you how much you’ve profited or lost each year.

Artist Finances Template

Managers, give this to your artists to help them keep track of their income and expenses, including your comission.

Daily Bookkeeping Template

Keep track of every single expense item, income item, the day the transaction was made, and what category of expense it is – to give to your accountant when tax season comes and to be aware of how much money you spend each month.

Invoice Template

A prepared invoice example for you to invoice your team and/or clients.

Monthly Revenue Template

A spreadsheet to record all of your monthly revenue.


Royalties 101 Guide

A 7-page guide where you’ll learn what royalties are, who gets them, where they come from, the different types, and how to collect them!

Revenue Streams Checklist

A list of over 20 types of revenue streams that you can start working on for your artist.

Service Record Template

Keep track of all the services you provide for each client so that when it comes time to billing them you can prove what you worked on.

Cashflow Tracking Template

A detailed cashflow chart to forecast where your money is coming and going each month – allowing you to prepare for the year ahead.

Grant Funding for Canadians

A list of the funding organizations available all across Canada!

Personal Budget Template

The best possible monthly budget to use for your personal income and expenses!

Personal Net Worth Sheet

After all assets and liabilities are taken into account – how much money are you left with? Your Net Worth is far more important than how much you earn.

BONUS: Artist Management School

*AVAILABLE IN VIP TIER ONLY*

12-Module Online Self-Study Course

Your step-by-step road map to building sought-after artists and becoming a full-time music industry entrepreneur (with fewer mistakes & more confidence).

Module 1: Increase Your Confidence
Module 2: Increase Your Earning Potential
Module 3: Master the Music Business & Its Gatekeepers
Module 4: Build a Profitable Music Business
Module 5: Discover & Sign Hardworking Talent
Module 6: Develop Album Release Strategies
Module 7: Build Your Artist’s Teams
Module 8: Develop Your Artists as Songwriters, Performers, & Brands
Module 9: Build Your Fanbases Worldwide: Recordings
Module 10: Build Your Fanbases Worldwide: Live Performance & Touring
Module 11: Build Your Internal Team
Module 12: Optimize for Stability and Longevity

Join Artist Management School today.

Get your road map to:

– Increase revenue for yourself and your artists
– Increase artist clients & launch your music business
– Increase fan/media/industry attention for your artists

Module 1

Increase Your Confidence

By the end of this module, you’ll understand the psychology and physiology of confidence, you’ll let go of any limiting beliefs you have, any fears of rejection from putting yourself “out there”, and gain the confidence and mental toughness needed to achieve massive success.

Module 2

Increase Your Earning Potential

By the end of this module, you’ll be confident with your ability to manage an artist’s career, having strengthened your knowledge base and skill set, as well as increased your artist’s income streams, and therefore your own commissions as a manager (or band leader).

Module 3

Master the Industry & Its Gatekeepers

By the end of this module, you’ll be confidently navigating the music business and the gatekeepers in the industry, you’ll know how much it’ll cost you to get through to them, and you’ll be doing their jobs yourself until you’re ready to build your team.

Module 4

Build a Profitable Music Business

Whether with your employer or on your own, by the end of this module, you’ll have created a profitable offer suite (aside from artist commissions) based around your zone of genius, you’ll have created a sales and marketing plan, and launched it to your target music business niche.

Module 5

Discover & Sign Hardworking Talent

By the end of this module, you’ll have discovered potential talent, narrowed them down to the best possible clients to take on, commenced the ‘dating phase’, begun contract negotiations, and taken the first steps in your new artist-manager partnership.

Module 6

Develop Album Release Strategies

By the end of this module, you’ve set your & your artist’s career bucket lists and goals, and have confidently planned the writing, recording, marketing, promotion, and touring phases of your artist’s next album release cycle, including budgets and timelines.

Module 7

Build Your Artist’s Teams

By the end of this module, you’ll be a genuine networking machine, you’ll have confidently reached out and pitched your artists to prospective industry gatekeepers, and begun building your dream team of support around each of your artists.

Module 8

Develop Your Artists

By the end of this module, you’ll be able to confidently direct your artists’ creative endeavors and branding, book their songwriting sessions, manage their catalogues, and work with producers and publishers to create stronger albums.

Module 9

Build Your Fanbases Worldwide

At the end of this module, you’ll be confidently wearing the Record Label hat, Publicist Hat, and Music Supervisors hats, implementing plans to get your artist’s songs to as many fans as possible around the globe through streaming playlists, getting on the radio, getting in the media, getting songs in film and television, and getting the funding to make it all happen.

Module 10

Build Your Fanbases Worldwide Pt.2

By the end of this module, you’ll be confidently wearing the Agent hat, having planned out and booked the next one to two years of touring and live performances, including online performances, conferences, and festivals, and planned the budgeting to make it all profitable.

Module 11

Build Your Internal Team

By the end of this module, you’ll be confidently wearing the CEO hat, having built a great team you can trust, and delegating the right tasks so you can work on the business instead of in the business, and focus on what you love to do most, becoming a true company leader.

Module 12

Optimize for Stability & Longevity

By the end of this module, you’ll be managing both emotions and cash flow like a pro. You’ll have created a financial system to easily generate profits and savings, and implemented processes and standards that will keep you in the business you love for many years to come.

BONUS: Gate-Keeper Pitch-books

Instant Access to our Gatekeeper Pitchbooks

*Available in VIP Tier Only*

  • Agent Pitchbook
  • Publisher Pitchbook
  • Record Label A&R Pitchbook
  • Show Promoter Pitchbook
  • Tour Manager Hire Book
  • Publicist Hire Book
  • Radio & Streaming Promoter Hire Book
  • Manager Pitchbook* BONUS for self-managed artists

We’ve Taught thousands how to build professional, high-demand artists & businesses.

Now it’s your turn.

The membership and SmartistU community have been a HUGE asset and vital resource for me. I discovered Jamie New and her work at a time when I was transitioning in my journey as an artist and was looking for a mentor to help me navigate my new path with a new mindset.

Through our process of working together, I’ve been able to get clear on what I need to focus on, begin building a team, and take the necessary steps to make my artistry an actual, sustainable business.

The process of manifesting the dream (being a full-time musician) is an ongoing project, filled with ups and downs, and many setbacks; but with Jamie and the SmartistU community as an essential part of my team, I feel closer than ever to seeing it actually manifest.

Steff Reed, Artist, Grammy-Nominated Music Educator

“I wanted to go full time but lacked the knowledge and resources it takes to make it.

Since joining SmartistU I have started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals. The resources that SmartistU provides are game-changers for anyone wanting to be a mover and shaker in this industry!

Sarah Fleshner, 362 Entertainment, Nashville

“This has been by far one of the BEST decisions and investments I’ve made. The information, PDF files, and excel spreadsheets have all been a tremendous help in navigating my artist’s careers.

This course and Manager Toolkit has equipped me with the knowledge and tools to start my own business. I started a consulting business; J.K.B. Strategic Consulting, LLC. Since then I’ve had my artists roster increase as well as hold several consultations a month.

Some highlights from my artist have been charting on Billboards, performing at major national events like the National Cherry Blossom Festival, winning independent artist award shows, and several TV appearances.”

JaLil Brown, JKB Strategic Consulting, Virginia

“When I found Smartist University, it was like the information cut right to the chase. No fluff, no fillers – just incredibly detailed actionable steps and a narrative that encouraged, inspired, and shed light on areas of music promotion that I couldn’t find anywhere else online.

In addition to getting my new single on radio, because of SmartistU I registered my titles with Media Base, Nielsen Soundscan, registered with DMDS and tapped into a new territory of DIY radio promotion — insights I previously didn’t have access to.”

Mariami, Artist, New York/LA

Ready to fast forward?

And see a massive ROI (return on your investment)?

“I thought I already knew a lot about the music industry… but then I started this program and realized how much there still was for Jamie to teach me. Her course is straight to the point and tells you what you need to know without fluff or ego. I left feeling so much more confident in my abilities as an aid to artists. I couldn’t recommend Jamie and her program more highly.

Paige Williams

“I learned how to approach and pitch ideas and collaborations with other artists and industry people, and I am currently in the process of negotiating the exclusive rights to a specific beat my artist used! Through this community and training, I’ve been able to unfreeze myself and address the factors that contributed to my fear of progressing my business plans.

Tayo Ajose

“So far I’ve tried several packages on managing artists and managing yourself as an artist and yours by far, without me even diving deep into the product, is already helping me out tremendously as a self-managed artist.”

Naomi Agosto

Your templates, checklists and spreadsheets alone have given me a huge leg up, and you’ve saved me months of labour. Thank you for doing this. I look forward to sharing my successes (and those of my artists) with you and your other members.”

Steve Parton

“I was recently able to share an “artist win” as one of my artists had his single played on commercial radio. One of the tips that Jamie gave us about Radio Promo was to follow up with every station after you get that one spin. I’ve taken that to heart and this week these other stations are starting to respond about playing the track.”

Felicity Ryan

“This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.

No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!”

Domingo Cava

“Very much helped me better understand “Failure & Rejection”. That is an area I have struggled with for decades…. Honestly wish I could have addressed this topic 20 years ago! Better late than ever. I am more at peace with regard to this teaching.”

David K Watson

“This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.

No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!”

Domingo Cava

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