Managing artists is hard. We make it easier.

Training & Mentorship from the music industry’s top executives





From Major Label A&R to Tour Managers and everyone in between, who work with artists, brands, and music companies such as:

Speakers pictured: (L) Samantha Cox, Sean Taylor, (R) Kappy, Nick Sadler, Shawn Thompson


Alicia Keys
Dolly Parton
Guns N’ Roses
Lady Gaga
Luke Combs
Lynrd Skynrd
Morgan Wallen
Taylor Swift
The Rolling Stones
The Weeknd
+ many more.

Pictured: Samantha Cox (Publisher: Halsey, Lady Gaga, Bebe Rexha) and Sean Taylor (Marketing: Warner Music, 24kGoldn, Macy Gray)


John Lennon Menswear
Taco Bell
+ more

Pictured: Kappy (Manager: Luke Combs), Nick Sadler (A&R: Skrillex, The Prototypes), Shawn Thompson (Entertainment Attorney: Lynyrd Skynyrd, St. Vincent, Bassnectar)


Songwriters Hall of Fame
SONY Music
The Recording Academy
The Windish Agency
Universal Music
Warner Music Group
+ more

We’ve Taught thousands how to build professional, high-demand artists & businesses.

Now it’s your turn.

The membership and SmartistU community have been a HUGE asset and vital resource for me. I discovered Jamie New and her work at a time when I was transitioning in my journey as an artist and was looking for a mentor to help me navigate my new path with a new mindset.

Through our process of working together, I’ve been able to get clear on what I need to focus on, begin building a team, and take the necessary steps to make my artistry an actual, sustainable business.

The process of manifesting the dream (being a full-time musician) is an ongoing project, filled with ups and downs, and many setbacks; but with Jamie and the SmartistU community as an essential part of my team, I feel closer than ever to seeing it actually manifest.

Steff Reed, Artist, Grammy-Nominated Music Educator

“I wanted to go full time but lacked the knowledge and resources it takes to make it.

Since joining SmartistU I have started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals. The resources that SmartistU provides are game-changers for anyone wanting to be a mover and shaker in this industry!

Sarah Fleshner, 362 Entertainment, Nashville

“This has been by far one of the BEST decisions and investments I’ve made. The information, PDF files, and excel spreadsheets have all been a tremendous help in navigating my artist’s careers.

This course and Manager Toolkit has equipped me with the knowledge and tools to start my own business. I started a consulting business; J.K.B. Strategic Consulting, LLC. Since then I’ve had my artists roster increase as well as hold several consultations a month.

Some highlights from my artist have been charting on Billboards, performing at major national events like the National Cherry Blossom Festival, winning independent artist award shows, and several TV appearances.”

JaLil Brown, JKB Strategic Consulting, Virginia

“When I found Smartist University, it was like the information cut right to the chase. No fluff, no fillers – just incredibly detailed actionable steps and a narrative that encouraged, inspired, and shed light on areas of music promotion that I couldn’t find anywhere else online.

In addition to getting my new single on radio, because of SmartistU I registered my titles with Media Base, Nielsen Soundscan, registered with DMDS and tapped into a new territory of DIY radio promotion — insights I previously didn’t have access to.”

Mariami, Artist, New York/LA

Free Training + Startup Kit.

5 Mistakes Even Smart Artist Managers Make (& How To Avoid Them).

Sign up to receive your free ‘5 Mistakes’ Training, PLUS, you’ll receive a free Artist Management Startup Kit, instantly!

Member Success Stories:

“THANK YOU x 100!! You are giving me the ‘know how’ to move forward! …SUPER grateful for you and all that you’ve done to help artists like me move forward with confidence.”

Karen Andrew

“What you are doing for us aspiring Music Managers is phenomenal!…I thank you for keeping me up on my game! Your truly an inspiration and I give thanks for you and efforts to make us better!”

Antoine Lavelle

“So far I’ve tried several packages on managing artists and managing yourself as an artist and yours by far, without me even diving deep into the product, is already helping me out tremendously as a self-managed artist.

Just wanted to send out positive vibes and say thank you for the insight.”

Naomi Agosto

Your templates, checklists and spreadsheets alone have given me a huge leg up, and you’ve saved me months of labour. Thank you for doing this. I look forward to sharing my successes (and those of my artists) with you and your other members.”

Steve Parton