Revenue

Build A Business Beyond Artist Commissions

Create income streams that don’t depend on your artist blowing up — your own profitable offer suite, priced and marketed like a real business, not a side hustle. This is where you shift from thinking like a freelancer to thinking like an entrepreneur — discovering your own genius zone, then building the sales page, pricing, and marketing automation to sell it.

Bonus Masterclasses — hear from: Jorge Hinojosa (manager, Ice-T) on expanding a management career beyond music, and Rick Barker (original manager of Taylor Swift) on the many ways to earn revenue as a music professional.

Includes: the Genius Task Audit to discover your zone of genius,  the Music Business Plan Template, and Business Financials Templates.

ARTISTS

Sign Artists Worth Signing

Find, vet, and close talented artists worth building a career around — the “dating phase,” the exact conversation to have before you sign anyone, and how to spot red flags before you’re locked into a contract. It also covers the conversation most managers avoid entirely — how to quit or fire an artist cleanly, so you’re never stuck managing someone’s career more than they’re managing it themselves.

Bonus Masterclass — hear from: Zach Farnum (117 Entertainment — Randy Travis, Lee Roy Parnell, Jerry Lee Lewis) on building an artist roster you’re proud of.

Get Access To: the Artist Management Agreement Template, Artist On-Boarding Checklist, and Contact Directory Template.

Deals

Get Signed to Labels, Agents, and Publishers

Pitch the gatekeepers who can actually move your artist’s career forward — and negotiate the deal once they say yes. Before you send a single pitch, you’ll understand exactly what motivates an A&R rep, an agent, and a publisher to say yes — because pitching every gatekeeper the same way is why most pitches get ignored.

Bonus Masterclass — hear from: Shawn Thompson on entertainment law and negotiating a better deal (Lynyrd Skynyrd, St. Vincent, Bassnectar).

Includes: the Agent, Publisher, and Record Label A&R Pitchbooks, and a Publishing Admin Agreement.

Releases

Release Records Like A Record Label

Budget, plan, and execute an album release the way major labels do — timelines, metadata, distribution, ISRC/UPC codes — with real release breakdowns from Bieber and Rihanna albums to model from. You’ll map your artist’s entire album and touring cycle in advance — long-term goals, next-album goals, and a real project timeline — so releases stop feeling like a scramble and start feeling like a plan.

Bonus Masterclasses — hear from: Nick Sadler (The Label Machine — Skrillex, The Prototypes, Zomboy) on starting and running an independent record label.

Get Access To: the Album Budget Template, New Release Checklist, Shipping Cost Matrix Sheet, Distribution Guide, ISRC & UPC Code Guide, Label Copy Template, Luminate (SoundScan) Guide, Album Release Plan Timeline, Album Marketing Plan Template, Single Release Plan, and full Release Plan Examples.

Radio & Playlists

Get On The Radio & Playlists — DIY Or Hire It Out

The exact DIY process for pitching radio and streaming playlists yourself — plus what to look for if and when you’re ready to hire a radio or playlist promoter instead. It’s built inside the same 6-Pillar RPMsss framework used to grow six-figure fanbases — because radio and playlists only move the needle when they’re part of a bigger strategy, not a one-off pitch.

Bonus Masterclasses — hear from: Graham Bunn (USA Network, Amazon Music, Spotify) on navigating radio, Warren Copnick (Sony Music) on getting music onto radio and playlists, Edgel Groves Jr. (A&R, SoundCloud — T-Pain, Selena Gomez) on starting a playlist promotions company.

Includes: the DIY Commercial Radio Promotion Guide, DIY College Radio Promotion Guide, Radio Formats, Streaming Playlist Target Sheets, Radio Stations & Programmers, and the CANCON & MAPL Guide.

Media

Wear The Publicist Hat — Or Know How To Hire One

Pitch media so it actually gets picked up, using the same playbook publicists charge thousands for — and know exactly what to look for once you’re ready to hand it off to a pro. You’ll learn to do it yourself first, then how to actually hire and vet a publicist when the time comes — not just hand over a check and hope for the best.

Bonus Masterclasses — hear from: Don Grubbs (Alabama, Charlie Daniels) on pitching media that gets picked up, Samantha Pickard (Carly Rae Jepsen, The Weeknd, Taylor Swift) on mass publicity without a major-label budget, Dawn Delvo (Black River Entertainment, Kelsea Ballerini) on leveraging PR for real momentum.

Tours

Book Tours Like An Agent

Route, budget, and book profitable tours — advancing shows, negotiating deals, and building an itinerary that doesn’t lose money on the road. You’ll learn to advance a show properly — the pre-show details most new managers forget entirely — and build a full tour planning timeline so nothing falls through the cracks once you’re out on the road.

Bonus Masterclasses — hear from: Mike Finn (Travis Scott, Boys Like Girls) on tour management, Chris Johnson (Morgan Wallen, Blackbear) on managing multi-million dollar global tours, Nikki Sanz (Justin Bieber, Dolly Parton, Journey) on navigating the touring industry, Danny Rukasin (manager, Billie Eilish) on building a tour strategy that scales, Steve Lassiter (Nelly, Ashanti, Flo Rida) on booking shows without losing money, Tom Jackson (Shawn Mendes, Taylor Swift) on crafting a live performance that creates a superstar, 

Includes: the Tour Budget, Booking Advance Sheet, Show Booking Email Template, DIY Tour Management Guide, Tour Itinerary Template, Tour Reference Notes, Asset Inventory Template, Promoter Agreement, Set List Creating Guide, Tour Booking Guide, Merchandise Revenue Tracker, Merch Sales Register, Run Sheet Template, Stage Plots & Input List Guide, Booking Agents 101 Guide, and Talent Buyers 101 Guide.

Royalities

Collect Every Royalty You’re Owed

Understand where royalties actually come from, who gets them, and how to register so money that’s owed to you and your artist doesn’t just disappear. Bonus Masterclass — hear from: Bradley Collins (Kane Brown, SXSW, Chris Young) on song administration and making sure royalties actually get collected.

Includes the Song Master Metadata Sheet.

Money

Bank Your Hard Earned Money

Run your cash flow like a CEO instead of guessing at tax time — budgeting, saving, and building real financial stability into your business. You’ll build savings and investment habits directly into the business itself, not just track what’s already happened — so one slow month doesn’t turn into a slow year.

Bonus Masterclass — hear from: Leigh Holt (Oprah’s “The Life You Want” Weekend, Sony Music Nashville) on increasing revenue for global superstars.

Includes: the Cashflow Tracking Template, Annual Profit & Loss, Artist Finances Template, Daily Bookkeeping Template, Invoice Template, Monthly Revenue Template, Revenue Streams Checklist, Service Record Template, Personal Budget Template, Personal Net Worth Sheet, Personal Expenses Template, and Monthly Expenses Template.

Artist Development

Develop Your Artists Like An A&R Rep

Help shape your artist’s sound, brand, and songwriting the way labels do — setting up sessions, working with producers and publishers, and building songs that actually compete. You’ll also cover the entertainment law and copyright basics every manager needs to know before an artist’s first song ever gets released — protecting what you’re building, not just creating it.

Bonus Masterclasses — hear from: Stargate Duo (Beyoncé, Rihanna, Coldplay) on what’s behind songs that win Grammys, Samantha Cox (VP of Creative, BMI — Lady Gaga, Halsey, Bebe Rexha) on writing actual hit songs, Sumiko Sprinkle (Warner/Chappell Nashville, Kelsea Ballerini) on the art of songwriting, Jeff Dalziel (Sony Music — Prozzak, Chantal Kreviazuk) on working with songwriters and producers, Alex Lunt on taking an artist from unknown to chart-topping (Dasha).

Get access to: the Co-Writer Split Sheet, Lyric Sheet Template, Producer Agreements, and The Artist Cycle diagram.

Fans

Grow A Real Fanbase

Build genuine superfans, not just casual followers — through social media, YouTube, and digital marketing that actually converts attention into a career. It’s built on the idea that you don’t need a million followers to build a real career — just 1,000 true superfans, and a system for finding and keeping them.

Bonus Masterclasses — hear from: Chris Kappy (manager, Luke Combs) on building genuine superfans, Irving Ronk (Chance The Rapper, Macklemore, Wiz Khalifa) on mastering social media, Sean Taylor (Iggy Azalea, Teddy Swims, 24kGoldn) on growing a real fan base, Sean Taylor of Contrabrand Agency on building a digital brand strong enough to attract label attention, Brittany Harper (Warner Records, Billie Eilish) on digital marketing from inside a major label, Ariel Hyatt (Cyber PR — Imagine Dragons, Duran Duran) on navigating digital marketing today.

Includes: a Social Media Calendar Template, Artist Audience Reports, Marketing Routine Checklist, Marketing Forecast Template, a Streaming Promo Report Template.

Partnerships

Land Brand Partnerships That Pay

Position your artist as a brand worth partnering with — and negotiate deals that go far beyond a one-off sponsored post.

Bonus Masterclasses — hear from: Kenny Lamb (*NSYNC, Justin Timberlake, Coca-Cola, Walmart) on brand partnerships and artist development, Marni Wandner (The Syndicate — Death Cab for Cutie, Amy Schumer) on partnerships that move the needle, Jon Landman (Guns N’ Roses, Spoon, Death Cab for Cutie) on brand strategy that carries a whole career, Steve Astephen (manager, Machine Gun Kelly & Avril Lavigne) on authentic branding, Larry Ferguson (Dolly Parton) on managing an artist as a brand beyond the music, Ben Bentley (Rolling Stone, Vogue, Elton John) on using photography to shape brand identity.

Sync

Get Songs in Film & TV Like A Music Supervisor

Understand how sync licensing actually works and pitch your artist’s music for placements in film, TV, and ad campaigns. You’ll learn to treat sync as a real, ongoing revenue channel — knowing how to make a song sync-ready before you ever pitch a supervisor, not chasing a lucky placement after the fact.

Bonus Masterclasses — hear from: Gary & Robin Earl (Star Trek, Batman, Pokémon) on increasing revenue through sync, David Lovett (NFL, Jaguar) on pitching music to networks, studios, and agencies, David Hayman (Schitt’s Creek, McDonald’s, Coca-Cola) on getting music placed in film, TV, and ads.

Includes: two Sync Licensing Agreement Examples.

Team

Build Your Team (& Theirs)

Pitch your artist to the right people and build the team around them, while building your own internal team so you’re not doing everything yourself forever. You’ll learn the 4 Ds of Delegating and how to build real systems and SOPs — so the business doesn’t fall apart the one week you take off.

Bonus Masterclasses — hear from: Scott Welch (Alanis Morissette, Green Day, Ellen DeGeneres) on building the kind of trust that lasts decades, Pam Tillis (Grammy-winning artist) and her manager Sarah Fleshner on what makes the artist-manager relationship actually work.

MINDSET

Think Like A High-Demand Manager

Let go of the self-doubt, the fear of rejection, and the imposter feeling that keeps you playing small — and build the mental toughness that separates the managers who make it from the ones who don’t. This rewires how you handle failure and rejection specifically, because in an industry built on people telling you no, the managers who make it are the ones who don’t take it personally.

Hear from managers like Will Dzombak (Wiz Khalifa), Bruce Eskowitz (Lionel Richie & The Smashing Pumpkins), Troy “Tracker” Johnson (Morgan Wallen, HARDY, Florida Georgia Line), Sarah Fleshner (Pam Tillis) on standing out in a crowded industry.

Longevity

Build A Legacy — Not Just A Career

Manage for the long haul — across artists, across album cycles, and across generations — instead of chasing one big break and burning out after it. This closes with what most programs skip entirely: emotional stability and sustainable routines, because burnout — not lack of talent — is what actually ends most management careers.

Bonus Masterclasses — hear from: Clarence Spalding (manager, Reba & Jason Aldean) on longevity that lasts decades, not album cycles, Marne McLyman (Brooks & Dunn, Reba, Terri Clark) on managing icons and building a legacy, Bob Bender (Ringo Starr, New Kids On The Block) on managing artists across generations, Danny Goldberg (Nirvana, Bonnie Raitt) on managing across very different eras of music, Jeanine Mclean-Williams (Alicia Keys, H.E.R.) on managing Grammy-winning artists, Callie Cunningham Nobel (Lady A, Chris Stapleton, Tim McGraw) on managing top country talent, Jared Cotter (Grammy-nominated songwriter — Shaboozey, Bazzi) on breaking artists and building brands for the long haul.

Artist Management School

Core 12-Module Curriculum

Your step-by-step training for every part of signing, launching, marketing, and managing artists, and building a successful business.

Artist Management M.A.S.T.E.R.Y.

Day-to-Day Operational Blueprint

Your 7-pillar living checklist for every artist you sign. This is designed to save you time and give you direction and clarity, whether you’re brand new or it’s not your first rodeo.

The Masterclass Vault

Grammy-level Guest Expert Masterclasses

58 Masterclasses on every single music business topic, from the actual managers and execs behind the top artists in the world, such as Taylor Swift, Billie Eilish, Morgan Wallen, and Dolly Parton.

The Artist Management Toolkit

125 Plug-and-Play Templates

Contracts, budgets, checklists, and trackers, ready to copy and use.

SmartistU AI

Ongoing Trained AI Support

Your 24/7 artist management mentor, trained on the full curriculum.