Managing a Multi-Faceted Brand with Larry Ferguson (Dolly Parton)

On Monday, October 28th, 2024 at 12 pm PT / 2 pm CT / 3 pm ET (approximately 1 hour) join us and Larry Ferguson, manager of Dolly Parton, for a live Master Class with an open Q&A session. Can’t attend that day? Submit your questions in advance and watch the recording afterward.

You must be a member of The Managers Club to attend. We’ve now added a lower “Base” tier to our membership program, check it out and join on this low price point that won’t last long.

In this class we will discuss:

• Understanding the Artist as a Brand
• Diversifying Revenue Streams
• Leveraging Public Relations and Media
• Creating Enduring Cultural Impact

Get yourself registered!

Larry Ferguson is a proud native of Louisville Kentucky. As an only child he grew up loving music and television. At three years of age he fell in love with Dolly Parton. By the time he was a young teen he was modeling for Alix Adams Agency. He also co-hosted ‘Louisville Tonight Live’ while still in High school. As a teenager he helped local concert promoters promote country music and gospel music shows. At 18 he started his own concert promotions company, Larry Ferguson Promotions. A dream came true when his other lifetime love, the legendary singer/songwriter Dottie Rambo asked him to manage her. At this time he moved to Nashville. There he launched a major, successful comeback for Dottie. He authored the book, ‘Driving Ms. Dottie’ about his time on the road with her.

He co-created and was one of the producers for a 2 hour concert television special ‘We Shall Behold Him,’ hosted by Barbara Mandrell and featuring Crystal Gayle, Larry Gatlin, Barbara Fairchild, Dolly Parton and many others. The special was nominated for an NRB award. Larry and Dottie were like family and he managed her until a 2008 concert tour bus crash killed Dottie and left him broken up physically and mentally. As a music producer he has produced many artists including, Carol Channing, Dolly Parton, George Jones, Little Richard, Patti Page, Lynn Anderson, Ricky Skaggs, Mamie Van Doren, Lily Tomlin, Joe Diffie, Solomon Burke, Tanya Tucker just to name a few. Larry has produced a tribute to Dottie Rambo’s songwriting with 30 artists of different genres and 18 of her timeless songs that he will release 2024-2025. His talkshow”Mr Nashville Talks” will begin it’s 5th season and will launch in podcast form also.

Members also receive:

• Monthly Master Classes with Grammy-level guest experts
• Weekly Group Mentorship Calls
• 100’s of Artist Management Company Templates
• SmartistU’s Method of Artist Management MASTERY, our signature day-to-day management blueprint
• 24/7 Private Music Community and Support Group
• BONUS: On-Demand Master Class Library with Grammy-level music industry experts
• BONUS: Instant Access to Artist Management School, our 12-module comprehensive training program
• BONUS: Instant Access to our Core 4 Gatekeeper PitchBooks