Professional Music Management 2.0

Your Ultimate Road Map to Becoming a Successful, Sought-After Artist Manager, in 77 Bite-Sized, Real-Life Video Lessons.

10-module self-study course designed to take the guesswork out of signing, launching, and managing artists to success.

Words from our students.

I wish I found your course a lot sooner, it would have saved me $15k. You cover every single thing I learned in school and added more.

– Tiffany Bourne, Music Business Management College Grad, Artist Manager, Toronto, ON

Before I found smartistU I struggled to find a resource that had what I needed to help navigate the music industry. I wanted to go full time but lacked the knowledge and resources it takes to make it. Since joining smartistU I have started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals. The resources that smartistU provides are game-changers for anyone wanting to be a mover and shaker in this industry!

Sarah Fleshner

362 Entertainment, Nashville, TN

This has been by far one of the BEST decisions and investments I’ve made. The information, PDF files, excel spreadsheets have all been a tremendous help in navigating my artist careers. I’ve had my artist’s roster increase as well as hold several consultations a month. Some highlights from my artist have been charting on Billboards, performing at major national events like the National Cherry Blossom Festival, winning independent artist award shows, and several TV appearances

JaLil Brown

JKB Strategic Consulting, LLC, Virginia.

Is this course for you?

Great question.


You're Managing Artists Part-Time

… On the side of everything else (your day job, your projects, or your contracts) and feel like you’re getting ahead way too slow.


You Just "Fell Into" Managing an Artist

… But don’t have much music business experience, if any.


You WANT to Get Into Artist Management

… But have no idea where to start or what it takes to manage an artist to success.


You Work at a Management Company

… And want to enhance your music industry knowledge quickly, be a more valuable employee, and/or sign your own artists.


You're an Artist Managing Yourself

… And you need to be doing it more professionally, positioning yourself to build your team and fanbase.

Despite your best efforts, you might feel like…


You're inching along, wasting time.


You’re not learning the music business fast enough.


You’re not growing your artist(s) to success fast enough.


You're doubting yourself.


You're afraid of making costly mistakes.


You're afraid of not living up to your artists or teams expectations.

We see you & we hear you.

The music business is challenging and artist management is scary, especially after the 2020 global crisis.

Or at least, it was before you found us.

Let’s talk about
your future with us


You become that confident, reputable, irreplaceable professional that you deserve to be.


You increase your earning and create the full-time music career of your dreams.


You build your network of industry professionals, delegating your long list of tasks, and earn more spare time.


You develop the most ideal, trusting, long-lasting artist/manager relationships.


You set goals for yourself, the talent you represent, and achieve them through solid planning and routine behaviours.

You Deserve to Reach Your Dreams While Helping Artists Reach Theirs

smartistu logo black white

Why learn with us?


More artists asking you to manage them


Getting asked to speak on panels


Hear your artists music on the radio for the first time


Watching your artists climb the Billboard Charts


Getting your artists signed with great companies


Book profitable tours (yes, in 2020)


Earn a living doing what you love

We’re going to take you by the hand.

(Where’s the hand sanitizer?)


You’ll be walked through a very easy-to-follow process. 


You’ll be given actionable “to do’s” and the tools to implement them.


You’ll have the information handed to you from successful managers and industry pros.


You’ll save several years of wasted time trying to figure it out as you go.


Backed with new knowledge, you’ll have much less overwhelm and much more confidence.


No matter where you live or what genre you’re in, take these strategies and replicate over and over.

Meet Your New Mentor

Jamie New

Hey! I’m Jamie, the founder of smartistU (est. 2013), the world’s largest platform of music management professionals.

I began my artist management career planning workshops for artists & managers when I was hired to run the Music Managers Forum Canada (one of a collective of over 50 around the world).

Over the past 10 years, I’ve spent my career as an artist manager, operations manager, managing editor, and marketer for music festivals, media outlets, non-profits, record labels, and management companies of new artists to GRAMMY and JUNO Award-winning artists.

I’ve worked with artists in all genres with radio chart-topping and Platinum-selling hits, film and television placements, and international tours.

And in the process, have taught hundreds of thousands of others how to do the same through my blog, my courses, my digital products, and my book.

I also have a 20-year teaching history. I was a college teacher at 2 colleges in Toronto, teaching in the Music Business Management program as well as Business Communications & Writing, and was an athletic coach for 14 years.

But, when I first started in management, I had NO idea what I was doing.

I didn’t know a single thing about the music business. I had no idea what kinds of contracts, processes, systems, templates, budgets, checklists, or any other kind of guide I needed to be a manager. I struggled and did it all myself for years.

That is why I created this course. To walk you through every, dang, thing, you need to know. To share exactly how to sign reliable artists, how to plan their albums and tours, how to get them signed and build their teams, how to market them globally, and how to build a sustainable operation.

Because I want you to get ahead faster than I did.


Global Students




Course Modules

What you’ll be learning


Master Your Mindset

Module 1

By the end of this module, you’ll let go of any blocks you have, letting go of any fears of rejection or putting yourself “out there”, giving you the confidence, optimism, motivation, and strength to give you a winning mentality.

Increase Your Earning Potential

Module 2

By the end of this module, you’ll understand exactly what it takes to manage an artists’ career, you’ll identify where you are at right now and where you can strengthen your abilities, how to increase your income streams as well as your acts income streams to become a full-time, sought-after music business pro.

Master the Industry & Its Gatekeepers

Module 3

By the end of this module, you’ll understand the roles of the top 10 gatekeepers in the industry, how much it’ll cost you to get through to them, and how to do their jobs yourself until you’re ready to work with them.

Discover & Sign Hardworking Talent

Module 4

By the end of this module, you’ll have discovered potential talent, narrowed them down to the best possible clients to take on, commenced the ‘dating phase’, begun contract negotiations, and taken the first steps in your new artist-manager partnership.

Develop Artist Career Strategies 

Module 5

By the end of this module, you’ve set your career bucket list, your goals, and have confidently planned the writing, recording, marketing, promotion, and touring phases of your artist’s next album release cycle, including budgets and timelines.


Build Your Winning Team

Module 6

By the end of this module, you’ll understand who makes up the core partner team around an artist, who makes up the creative team, how to build an independent service-based team, and how exactly to reach out and pitch your act the way the industry gatekeepers want you to.

Gain Fans & Make Music They Love

Module 7

By the end of this module, you’ll be able to confidently direct your artists’ creative endeavors, book their songwriting sessions, work with producers and publishers to create stronger albums, and understand how to earn money even when your artists have smaller fanbases.

Market & Monetize Worldwide

Module 8

At the end of this module, you’ll be implementing plans to your artist’s songs to as many fans as possible around the globe through streaming playlists, getting on the radio, booking shows and going on tour, getting in the media, getting songs in film and television, and getting the funding to make it all happen.

Make Friends, Network, & Delegate

Module 9

By the end of this module, you’ll have become a professional friend-maker and entrepreneur who really understands building relationships and becoming a CEO through delegating.

Optimize for Stability & Longevity

Module 10

By the end of this module, you’ll be managing cash flow and business systems like a pro. You’ll have created balance and implemented processes and standards that will keep you in the business you love for many years to come.

But that’s not all… 

Real-Life Action Tasks & Course Material

44 Worksheets, Templates, and Guides, OH MY! Most lessons end with real-life activities and challenges to get you moving ahead 100x faster. Includes 12 all-new downloads added in 2020.

Ready to see a big return on your investment?


ONE TIME $990  $590 USD

7-Day No-Risk Money-Back Guarantee

The only risk is continuing to be Terry The Turtle and not getting anywhere any time soon– if you don’t take this up.

Want to chat with our team?
Click on the red icon in the bottom right corner of the website

smartistU featured popular artists and their managers.


More words from our students

The Green Room membership and smartistU community have been a HUGE asset and vital resource for me. I discovered Jamie New and her work at a time where I was transitioning in my journey as an artist and was looking for a mentor to help me navigate my new path with a new mindset.

Through our process of working together, I’ve been able to get clear what I need to focus on, begin building a team, and take the necessary steps to make my artistry an actual, sustainable business.

The process of manifesting the dream (being a full-time musician) is an on-going project, filled with ups and downs, and many setbacks; but with Jamie and the smartistU community as an essential part of my team, I feel closer than ever to seeing it actually manifest. 

Steff Reed, Artist, GRAMMY Nominated Music Educator

If anything there is an overabundance of information when it comes to marketing music, but when I found Smartist University, it was like the information cut right to the chase. No fluff, no fillers — just incredibly detailed actionable steps and a narrative that encouraged, inspired and shed light on areas of music promotion that I couldn’t find anywhere else online.

In addition to getting my new single on radio, because of Smartist University I registered my titles with Media Base, Nielsen Soundscan, registered with DMDS and tapped into a new territory of DIY radio promotion — insights I previously didn’t have access to. I formed new relationships with DJ’s and did several acoustic radio performances in New England.

[The experience as a whole] was a game changer. Absolutely [recommend smartistU to others]. 

Mariami, Artist, New York/LA

The Professional Music Management course is the ultimate program to get your music business organized and functional.

This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.

No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload.  10 out of 10! 

Domingo Cava, DJ and Producer, New York City

Very much helped me better understand “Failure & Rejection”. That is an area I have struggled with for decades….

It better help me validate my thoughts and concerns in regards to the two.

Honestly wish I could have addressed this topic 20 years ago! Better late than ever. I am more at peace with regard to this teaching.

David K Watson, Indianapolis, Indiana

I thought I already knew a lot about the music industry… but then I started this program and realized how much there still was for Jamie to teach me.

Her course is straight to the point and tells you what you need to know without fluff or ego. I especially enjoyed the parts about streaming, as it’s brand new and wasn’t taught at all when I was in school!

I left feeling so much more confident in my abilities as an aid to artists.

I couldn’t recommend Jamie and her program more highly.

Paige Williams, Artist Manager, Toronto, Canada

This course has brought me so close to being the badass manager I’ve always seen myself as.

I’m able to take all I’ve learned, sit with my mentor, and create strategies for my future and my clients future in an acute way that has been unattainable for the past 5 years I’ve worked in this business!

Thank you for investing your time in creating this course, enabling us to invest in ourselves. Cheers Jamie!

Dan Carroll, Artist Manager, London, England

WOW! Thanks, Jamie. You’ve really opened my eyes to a lot of things. You provided quite a bit of homework for me. I look forward to learning more from your company. 

Roy Starkey, DC

I’m thrilled to be one of the first to enroll in your new course ‘Professional Music Management’. This is heaven sent!

Kenneth Brown, Delaware

I enjoy the teaching style, it’s how I learn best so it’s working well. So far it’s awesome and I feel really good about what I’m learning. 

Sabrina Kuhn, Edmonton, Alberta

Last week I used your template to sign a 1-year agreement with a client.

Linda, South Africa

Through this process, I was able to demystify parts of the business planning and music registration process.

I learned how to approach and pitch ideas and collaborations with other artists and industry people, and I am currently in the process of negotiating the exclusive rights to a specific beat my artist used!

I have learned how to plan out for both the short term and the long term, henceforth I am currently working on a marketing campaign for a single that is going to be released next month and I feel more confident and intentional with my process (less flying by the seat of my pants, more being in control).

Joining this community definitely helped me realize that I don’t have to do this myself.

The connections I’ve made with industry people have provided invaluable information and truly has opened up doors and clarified information that I wouldn’t have otherwise had access to or understood.  

Through this community and training, I’ve been able to unfreeze myself and address the factors that contributed to my fear of progressing my business plans.

When you step into an industry and confusing, and often times unwelcoming and cutthroat, as the music industry, it’s terrifying to start making steps when you don’t know for sure those are the “right steps” to make.

Being armed with the information and having the support and backing of a huge global community that cares about you makes the difference. I am now making business decisions and making moves more confidently and with much clearer visions!

Tayo Ajose, Joyful Tunes Management

As an artist manager, a lot of us kind of fall into the role. You’re reading everything you can and just trying to find your way.

smartistU helped me find my footing so I could start maneuvering my way through the industry with confidence.

Having this community of other managers who are going through the same things or have been through them is a comforting feeling. I never feel like I’m asking a “stupid” question. I never feel afraid to ask a question like someone is going to judge me for not knowing.

Jamie has created this amazing platform to learn, grow, share, and celebrate with our industry colleagues.

I was recently able to share an “artist win” as one of my artists had his single played on commercial radio.

One of the tips that Jamie gave us about Radio Promo was to follow up with every station after you get that one spin. I’ve taken that to heart and this week these other stations are starting to respond about playing the track.

Thank you Jamie!

Felicity Ryan, LA


Frequently asked

When does the course start and finish?

Though we might suggest completing one module per week for 10 weeks, it is a completely self-paced online course. You decide when you start and when you finish.

What if I need support after finishing the course?

In your course dashboard, you will see information about ongoing support through our monthly subscription membership, Music Business Academy.  Inside our private support community, you may check-in daily, weekly, monthly (or whenever you please!) to ask questions, get feedback, and celebrate wins. Plus, we set you up with a Success Team (accountability partners) and keep you on track with goal setting.

How long do I have access to the course?

After enrolling, you have unlimited, lifetime* access, along with lifetime access to the private members’ group.

*Lifetime = the lifetime of these offerings/smartistU.

Do you offer refunds?

We would never want you to be unhappy with your purchase. We offer an unconditional 7-day money back guarantee. Get inside and see if it’s for you. No risk.

Can you help me with my career 1-on-1?

In your course dashboard, you will see information about ongoing support through our monthly subscription membership, Music Business Academy.  Inside our private support community, you may check-in daily, weekly, monthly (or whenever you please!) to ask questions, get feedback, and celebrate wins. Plus, we set you up with a Success Team (accountability partners) and keep you on track with goal setting.

If you would like a private strategy call, email for pricing.

Can I login from my phone?

Yes. Our website is mobile optimized and easy to use from your smart phone or tablet. Pro tip: add a short cut app to your iPhone or Android home screen, to easily access without typing in your browser.

Does smartistU have its own app?

No. However, our website is mobile optimized and easy to use from your smart phone or tablet. Add a short cut app to your iPhone or Android home screen, to easily access without typing in your browser.

Join Us Today

No more wishing and praying, it’s time to turn your passion for music into your dream career.

Enroll Now!Contact Us