Established in 2013, SmartistU is a global educational media platform for music industry professionals, primarily artist managers and professionally self-managed artists.
2755 Yonge Street Toronto, Canada
Phone: +14168415336

Artist Management School

Your step-by-step road map to building sought-after artists and becoming a full-time music industry entrepreneur (with fewer mistakes & more confidence).







We’ve Taught thousands how to build professional, high-demand artists & businesses.

Now it’s your turn.

The membership and SmartistU community have been a HUGE asset and vital resource for me. I discovered Jamie New and her work at a time when I was transitioning in my journey as an artist and was looking for a mentor to help me navigate my new path with a new mindset.

Through our process of working together, I’ve been able to get clear on what I need to focus on, begin building a team, and take the necessary steps to make my artistry an actual, sustainable business.

The process of manifesting the dream (being a full-time musician) is an ongoing project, filled with ups and downs, and many setbacks; but with Jamie and the SmartistU community as an essential part of my team, I feel closer than ever to seeing it actually manifest.

Steff Reed, Artist, Grammy-Nominated Music Educator

“I wanted to go full time but lacked the knowledge and resources it takes to make it.

Since joining SmartistU I have started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals. The resources that SmartistU provides are game-changers for anyone wanting to be a mover and shaker in this industry!

Sarah Fleshner, 362 Entertainment, Nashville

“This has been by far one of the BEST decisions and investments I’ve made. The information, PDF files, and excel spreadsheets have all been a tremendous help in navigating my artist’s careers.

This course and Manager Toolkit has equipped me with the knowledge and tools to start my own business. I started a consulting business; J.K.B. Strategic Consulting, LLC. Since then I’ve had my artists roster increase as well as hold several consultations a month.

Some highlights from my artist have been charting on Billboards, performing at major national events like the National Cherry Blossom Festival, winning independent artist award shows, and several TV appearances.”

JaLil Brown, JKB Strategic Consulting, Virginia

“When I found Smartist University, it was like the information cut right to the chase. No fluff, no fillers – just incredibly detailed actionable steps and a narrative that encouraged, inspired, and shed light on areas of music promotion that I couldn’t find anywhere else online.

In addition to getting my new single on radio, because of SmartistU I registered my titles with Media Base, Nielsen Soundscan, registered with DMDS and tapped into a new territory of DIY radio promotion — insights I previously didn’t have access to.”

Mariami, Artist, New York/LA

Save Time.
Save Face.
Make More Money.

  • Make your artist’s dreams come true.
  • Build a successful career that you love.
  • Become that confident, high demand music professional you desire to be.

You have what it takes. We’ve got your back.

  • Increase your industry connections.
  • Increase your artist roster and their fanbases.
  • Increase yours AND your artists revenue streams.

You Deserve To Reach Your Dreams.

We don’t just care about artists; we care about managers.

SmartistU and all of its products and programs are created by, run by, and taught by managers, including former managers, newer managers, and GRAMMY-level managers- who get it.

A manager’s #1 goal is to help make their artist’s dreams come true.

We believe you both deserve to reach your dreams.


This is for you if you are struggling with:

  • A lack of artists/clients (or reliable + high paying ones).
  • A lack of time.
  • A lack of music business or management expertise.
  • A lack of music industry contacts.

This is for you if you are feeling:

  • Self-doubt and overwhelmed.
  • Afraid of failing your artist’s.

You are ready to fix this problem now because you know if you continue like this, you might:

  • Waste too much time and not get any results.
  • Make mistakes, get fired, or let people down.
  • End up burning out.

The Training.

Here's a peek inside Artist Management School.

Artist Management School is a 12-week (on-demand self-study) course for managers, aspiring managers, and professional artists who manage themselves. It’s your road map to earning a living & building a successful career in the music business, with more confidence.


Course Curriculum

What you’ll walk away from this mentorship having not just learned, but accomplished.

Join Artist Management School today.
Week 1

Increase Your Confidence

By the end of this module, you’ll understand the psychology and physiology of confidence, you’ll let go of any limiting beliefs you have, any fears of rejection from putting yourself “out there”, and gain the confidence and mental toughness needed to achieve massive success.

Week 2

Increase Your Earning Potential

By the end of this module, you’ll be confident with your ability to manage an artist’s career, having strengthened your knowledge base and skill set, as well as increased your artist’s income streams, and therefore your own commissions as a manager (or band leader).

Week 3

Master the Industry & Its Gatekeepers

By the end of this module, you’ll be confidently navigating the music business and the gatekeepers in the industry, you’ll know how much it’ll cost you to get through to them, and you’ll be doing their jobs yourself until you’re ready to build your team.

Week 4

Build a Profitable Music Business

Whether with your employer or on your own, by the end of this module, you’ll have created a profitable offer suite (aside from artist commissions) based around your zone of genius, you’ll have created a sales and marketing plan, and launched it to your target music business niche.

Week 5

Discover & Sign Hardworking Talent

By the end of this module, you’ll have discovered potential talent, narrowed them down to the best possible clients to take on, commenced the ‘dating phase’, begun contract negotiations, and taken the first steps in your new artist-manager partnership.

Week 6

Develop Album Release Strategies

By the end of this module, you’ve set your & your artist’s career bucket lists and goals, and have confidently planned the writing, recording, marketing, promotion, and touring phases of your artist’s next album release cycle, including budgets and timelines.

Week 7

Build Your Artist’s Teams

By the end of this module, you’ll be a genuine networking machine, you’ll have confidently reached out and pitched your artists to prospective industry gatekeepers, and begun building your dream team of support around each of your artists.

Week 8

Develop Your Artists

By the end of this module, you’ll be able to confidently direct your artists’ creative endeavors and branding, book their songwriting sessions, manage their catalogues, and work with producers and publishers to create stronger albums.

Week 9

Build Your Fanbases Worldwide

At the end of this module, you’ll be confidently wearing the Record Label hat, Publicist Hat, and Music Supervisors hats, implementing plans to get your artist’s songs to as many fans as possible around the globe through streaming playlists, getting on the radio, getting in the media, getting songs in film and television, and getting the funding to make it all happen.

Week 10

Build Your Fanbases Worldwide Pt.2

By the end of this module, you’ll be confidently wearing the Agent hat, having planned out and booked the next one to two years of touring and live performances, including online performances, conferences, and festivals, and planned the budgeting to make it all profitable.

Week 11

Build Your Internal Team

By the end of this module, you’ll be confidently wearing the CEO hat, having built a great team you can trust, and delegating the right tasks so you can work on the business instead of in the business, and focus on what you love to do most, becoming a true company leader.

Week 12

Optimize for Stability & Longevity

By the end of this module, you’ll be managing both emotions and cash flow like a pro. You’ll have created a financial system to easily generate profits and savings, and implemented processes and standards that will keep you in the business you love for many years to come.

Lecture Breakdown

Module 1: Master Your Mindset

  1. Gaining a Confident Mindset
  2. Abundance vs. Scarcity Mindsets
  3. Self-Sabotage and Upper Limit Problems
  4. Release The Limiting Beliefs Holding You Back
  5. Handling Failure and Rejection
  6. Problem-Solving, Optimism, and an Opportunity Mindset
  7. Gaining Motivation and Creating Habits
  8. Feeling Good and the Law of Attraction

Module 2: Increase Your Earning Potential

  1. Money Confidence
  2. Defining the Artist Manager
  3. Mastering Management Duties
  4. Artist Management Income
  5. Working at an Artist Management Company vs. Independent Management
  6. Increasing Artist Revenue Streams
  7. Mastering The 8 Management Fundamentals

Module 3: Master the Industry & its Gatekeepers

  1. Gatekeepers and The Structure of the Music Business
  2. Understanding Agents
  3. Understanding Talent Buyers/Show Promoters
  4. Understanding Record Labels And A&R
  5. Understanding Publicists
  6. Understanding Radio Promoters
  7. Understanding Radio Programmers
  8. Understanding Streaming Promoters & Programmers
  9. Understanding Publishers
  10. Understanding Music Supervisors
  11. Understanding Distributors

Module 4: Build a Profitable Music Business

  1. Building a Business
  2. Freelancer vs. Entrepreneur
  3. Passive Income vs. Active Income
  4. Discovering Your Genius
  5. Creating a Profitable Offer Suite
  6. Pricing Your Products
  7. Copywriting & Developing Your Pitch
  8. Marketing & Automating Your Offers

Module 5: Discover & Sign Hardworking Talent

  1. Qualities Managers Look for In Artists
  2. Discovering Talent
  3. Reaching Out to An Artist
  4. Setting Up Your First Meeting
  5. The Dating Phase
  6. Negotiating With & Signing an Artist
  7. Onboarding New Artists
  8. Quitting and Firing

Module 6: Develop Album Release Strategies

  1. Developing Career Strategies Brief
  2. Getting on The Same Page as Your Artist
  3. Establishing Communication Strategies
  4. Doing Business for Your Artists
  5. The Artist Album Cycle
  6. Creating Career-Long Goals
  7. Creating Goals for Your Artist’s Next Album
  8. Drafting Your Artists Album & Touring Cycles
  9. Developing A Marketing Plan & Budget
  10. Developing A Project Timeline

Module 7: Build Your Artists Teams

  1. Making Music Industry Friends
  2. The Core Partner Team
  3. The Independent Service Team
  4. The Creative Team
  5. Pitching and Selling Fundamentals
  6. Gaining Record Label A&R Attention
  7. Gaining Publisher Attention
  8. Gaining Agent Attention
  9. Hiring a Tour Manager
  10. Gaining Show Promoter/Buyer Attention
  11. Gaining Publicist Attention
  12. Gaining Radio & Streaming Promoter Attention

Module 8: Develop Your Artists

  1. What is Artist Development?
  2. Creating Amazing Music & Merch
  3. Developing Your Artists Brand (Masterclass)
  4. Setting Up Songwriting Sessions
  5. Working With Songwriters, Publishers, and Producers to Make Better Music (Masterclass)
  6. Helping Your Artists Write Hit Songs (Masterclass)
  7. Entertainment & Copyright Law (Masterclass)

Module 9: Build Fanbases Worldwide Pt.1

  1. Building Audiences
  2. 6-Figure Income with 1000 Superfans
  3. The 6 Pillars of Artist Marketing RPMsss
  4. Getting On the Radio (Campus)
  5. Getting On the Radio (Commercial)
  6. Getting On Playlists
  7. Getting In the Media
  8. Getting Your Music in Film and TV
  9. Getting Seen on Social Media

    Module 10: Building Fanbases Worldwide Pt.2

    1. Booking Shows & Tours
    2. Getting Your Artist Started as A Performer
    3. Getting Booked in Conferences & Festivals
    4. Drafting a Tour Routing
    5. Pitching and Negotiating Show Deals
    6. Drafting a Budget for a Profitable Tour
    7. Advancing the Shows
    8. Tour Planning Timeline

    Module 11: Build Your Internal Team

    1. Hiring so the Business Runs Itself
    2. What to Hire Our First Using the Genius Task Audit
    3. The 4 Ds of Delegating
    4. Creating Systems and Standard Operating Procedures
    5. Serving Your Team Well

    Module 12: Optimize for Stability & Longevity

    1. Emotional Stability
    2. Creating Routines and Habits
    3. Creating a Work Routine
    4. Ensuring Financial Stability
    5. Building Profit, Savings, and Investments
    6. Tech Tutorial: Cashflow Template
    7. Creating Sustainability & Longevity

    Student Success Stories:

    Plus, real-life action tasks.


    Each week’s lecture series ends with real-life activities, checklists, and workbooks to get you moving ahead 100x faster.

    For example: our Gatekeeper Pitchbooks:

    • Agent Pitchbook
    • Publisher Pitchbook
    • Record Label A&R Pitchbook
    • Show Promoter Pitchbook
    • Tour Manager Hire Book
    • Publicist Hire Book
    • Radio & Streaming Promoter Hire Book
    • Manager Pitchbook* BONUS for self-managed artists

    Ready to Stop wasting time?

    And see a massive ROI (return on your investment)?

    Frequently Asked Questions

    Is it suitable for me if I don't have any artist clients yet?

    Yes! This program will help you fast forward your music industry knowledge better than any school can, putting you in a better position to land new clients.

    Is it suitable for me if I’m an artist?

    Yes. This program will help you fast forward your music industry knowledge better than any school can, putting you in a better position to manage yourself professionally.

    Is it suitable for me if I’m not a manager or an artist?

    If you have the desire to learn about the music industry and how the business side of it works, then this program is for you. 

    Can I login from my phone?

    Yes. Our website is mobile optimized and easy to use from your smart phone or tablet. Pro tip: add a short cut app to your iPhone or Android home screen, to easily access without typing in your browser. Additionally, all of our classes are over Zoom, which is also mobile-friendly.

    "I thought I already knew a lot about the music industry… but then I started this program and realized how much there still was for Jamie to teach me. Her course is straight to the point and tells you what you need to know without fluff or ego. I left feeling so much more confident in my abilities as an aid to artists. I couldn’t recommend Jamie and her program more highly."

    Paige Williams

    "I learned how to approach and pitch ideas and collaborations with other artists and industry people, and I am currently in the process of negotiating the exclusive rights to a specific beat my artist used! Through this community and training, I’ve been able to unfreeze myself and address the factors that contributed to my fear of progressing my business plans."

    Tayo Ajose

    "So far I’ve tried several packages on managing artists and managing yourself as an artist and yours by far, without me even diving deep into the product, is already helping me out tremendously as a self-managed artist."

    Naomi Agosto

    "Your templates, checklists and spreadsheets alone have given me a huge leg up, and you've saved me months of labour. Thank you for doing this. I look forward to sharing my successes (and those of my artists) with you and your other members."

    Steve Parton

    "I was recently able to share an “artist win” as one of my artists had his single played on commercial radio. One of the tips that Jamie gave us about Radio Promo was to follow up with every station after you get that one spin. I’ve taken that to heart and this week these other stations are starting to respond about playing the track."

    Felicity Ryan

    "This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.

    No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!"

    Domingo Cava

    "Very much helped me better understand “Failure & Rejection”. That is an area I have struggled with for decades…. Honestly wish I could have addressed this topic 20 years ago! Better late than ever. I am more at peace with regard to this teaching."

    David K Watson

    "This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.

    No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!"

    Domingo Cava