Managing Icons, Building Legacies with Marne McLyman (Brooks & Dunn, Terri Clark, Reba McEntire)

On Friday, January 31st, 2025 at 12 pm PT / 2 pm CT / 3 pm ET (approximately 1 hour) join us and Marne McLyman for a live Masterclass with an open Q&A session at our private members club, The Managers Club.

Marne McLyman is an Artist Manager at Maverick Nashville where she manages Brooks & Dunn, Terri Clark, and Jenna LaMaster. Upon graduating from Belmont University, Marne started her music business career in January 2002 at Titley Spalding & Associates. She joined Clarence Spalding 2004 when he founded Spalding Entertainment (later rebranded Maverick Nashville).

Over the years, Marne has held integral roles within the company, steadily rising through the
ranks. In 2012 she was appointed Artist Manager for country music icons Brooks & Dunn and
Terri Clark. Additionally, from 2018 to 2023 she managed Reba McEntire and in November 2023she signed upcoming singer/songwriter Jenna LaMaster.

Marne’s multifaceted skill set expanded further in 2015 when she concurrently took on the role of Tour Manager. In this capacity she effectively managed tours for Brooks & Dunn until 2019, Reba McEntire from 2018 to 2023, and the acclaimed Las Vegas residency “Reba + Brooks & Dunn: Together In Vegas” for 105 shows.

Beyond her career in the music industry, Marne is a dedicated athlete with a penchant for
philanthropy. Channeling her passion for endurance sports, she has participated in numerous
running and triathlon races to fundraise for charitable causes. Organizations benefiting from her efforts include the Leukemia & Lymphoma Society, The Christopher Reeves Foundation, St Jude Children’s Research Hospital, Girls On the Run, The Charley Foundation, and Semper Fi &America’s Fund. Collectively she has raised over $125K for these organizations.

In this class we will discuss:

• Insights on identifying opportunities and growing within a company
• Developing the skills and mindset needed to manage high-profile artists
• Balancing creative collaboration with business priorities
• Tailoring management strategies for up-and-coming versus established artists

Become a Member to come join us live!

Members also receive:

Base tier:

• Monthly Masterclasses with Grammy-level guest experts
• The 7 Pilars of Artist Management MASTERY, our signature day-to-day management blueprint
• 24/7 Private Music Community and Support Group
• INSTANT BONUS: 100’s of Artist Management Company Templates
• INSTANT BONUS: On-Demand Master Class Library with Grammy-level music industry experts

VIP tier:

• Everything in Base, plus:
• Weekly Group Mentorship Calls
• INSTANT BONUS: Instant Access to Artist Management School, our 12-module comprehensive training program
• INSTANT BONUS: The Gatekeeper PitchBooks