Managing an artist’s career just got easier
MAKE YOUR ARTIST’S DREAMS COME TRUE. BECOME HIGH DEMAND.
Don’t waste another minute if it’s not helping you generate more revenue, more artist clients, or industry + fan + media attention for those artists.
LIMITED TIME OFFER: Get Artist Management School (Regularly $1,499) FREE With Your Membership.
Learn From Superstar Artist’s Teams
From Major Label A&R to Tour Managers and everyone in between, who work with artists, brands, and music companies such as:
Speakers pictured: (L) Samantha Cox, Sean Taylor, (R) Kappy, Nick Sadler, Shawn Thompson
Artists
Alicia Keys
Beyoncé
Billie Eilish
Dolly Parton
Guns N’ Roses
Lady Gaga
Luke Combs
Lynrd Skynrd
Morgan Wallen
Skrillex
Taylor Swift
The Rolling Stones
+ many more.
Pictured: Samantha Cox (Publisher: Halsey, Lady Gaga, Bebe Rexha) and Sean Taylor (Marketing: Warner Music, 24kGoldn, Macy Gray)
BRANDS
Armani
Coca-Cola
Fossil
HBO
Hyundai
Jaguar
John Lennon Menswear
McDonald’s
NFL
Nissan
Taco Bell
+ more
Pictured: Kappy (Manager: Luke Combs), Nick Sadler (A&R: Skrillex, The Prototypes), Shawn Thompson (Entertainment Attorney: Lynyrd Skynyrd, St. Vincent, Bassnectar)
MUSIC COMPANIES
AEG
Billboard
BMI
Songwriters Hall of Fame
SONY Music
SoundCloud
The Recording Academy
The Windish Agency
Universal Music
Warner Music Group
WME
+ more
Too many artist managers are:
- Overwhelmed and doubting themselves.
- Afraid of failing and not living up to their artist’s expectations.
This is likely because they are:
- Lacking music business expertise and clear direction.
- Lacking artist clients (or reliable + high paying ones).
- Lacking music industry contacts.
When things stay like this for too long they end up:
- Quitting or getting fired by their artists.
- Wasting too much time and not getting any results.
- Burning out, or worse, feeling like failures.
Sound familiar?
You Deserve To Reach Your Dreams.
We don’t just care about artists; we care about managers.
SmartistU and all of its products and programs are created by, run by, and taught by managers, including former managers, newer managers, and GRAMMY-level managers- who get it.
A manager’s #1 goal is to help make their artist’s dreams come true.
We believe you both deserve to reach your dreams.
Save Time.
Save Face.
Make More Money.
- Make your artist’s dreams come true.
- Build a successful career that you love.
- Become that confident, high demand music professional you desire to be.
You have what it takes. We’ve got your back.
- Increase your industry connections.
- Increase your artist roster and their fanbases.
- Increase yours AND your artists revenue streams.
Introducing
The
Managers
Club
Where music managers and self-managed artists connect & grow with the best in the music industry.
› Expertise
› Tools
› Direction
› Connections
Here’s what’s included:
It’s the most important training, templates, and mentorship you need to manage artists’ tours, recordings, marketing, money; and a professional artist management operation.
Past Speakers Include: (Top) Danny Goldberg (Nirvana), Jeanine McLean-Williams (H.E.R., Alicia Keys), Jim Cressman (Brett Kissel, Dolly Parton), (Bottom) Rick Barker (Taylor Swift), Edgel Groves Jr. (T-Pain, Selena Gomez), and Danny Rukasin (Billie Eilish).
1. Weekly Mentorship Calls
With Grammy-Level Experts.
Super-charge your music industry expertise and solve your problems faster by attending LIVE Q&A’s with our Grammy-level mentors every week, as well as special guest expert Masterclasses!
Join weekly Zoom meetings with your fellow members and our Grammy-level mentors to discuss your current challenges and help get them solved faster.
Hurry! Hop on a call this week.
Our Next Special Guest
2. Artist Management M.A.S.T.E.R.Y. Method
Your Daily Management Blueprint
Our proprietary method, Artist Management M.A.S.T.E.R.Y., is the most tactical blueprint to help you gain massive clarity, direction, & progress, saving you years of time.
Mindset, A&R, Superfans, Teams, Earnings, Routines, You & Your Life.
It takes all the thinking out of your daily administrative to-do lists. Simply follow the blueprint and master artist management.
Exclusive to The Managers Club.
3. PRIVATE MUSIC COMMUNITY
Community support, global connections.
You’ll join our private group called The Green Room where you’ll increase your connections worldwide with your new network of managers and other industry professionals from across the globe.
Tap into the collective knowledge & experience of a community of music professionals from around the globe through our private group.
4. On-Demand Masterclass Vault
Immediate access to our extensive library of all Masterclasses
On-demand videos on every single music industry topic, all taught by Grammy-level music professionals. Some featured below:
& MANY, MANY MORE.
What members are saying:
BONUS 1:
Artist Management School
Study artist management step-by-step.
Get immediate access to our 12-module road map to signing, launching, marketing, and managing artists to success. This course walks you through how to build high demand artists and become a full-time music industry entrepreneur (with fewer mistakes and more confidence).
Module 1
Increase Your Confidence
By the end of this module, you’ll understand the psychology and physiology of confidence, you’ll let go of any limiting beliefs you have, any fears of rejection from putting yourself “out there”, and gain the confidence and mental toughness needed to achieve massive success.
Module 2
Increase Your Earning Potential
By the end of this module, you’ll be confident with your ability to manage an artist’s career, having strengthened your knowledge base and skill set, as well as increased your artist’s income streams, and therefore your own commissions as a manager (or band leader).
Module 3
Master the Industry & Its Gatekeepers
By the end of this module, you’ll be confidently navigating the music business and the gatekeepers in the industry, you’ll know how much it’ll cost you to get through to them, and you’ll be doing their jobs yourself until you’re ready to build your team.
Module 4
Build a Profitable Music Business
Whether with your employer or on your own, by the end of this module, you’ll have created a profitable offer suite (aside from artist commissions) based around your zone of genius, you’ll have created a sales and marketing plan, and launched it to your target music business niche.
Module 5
Discover & Sign Hardworking Talent
By the end of this module, you’ll have discovered potential talent, narrowed them down to the best possible clients to take on, commenced the ‘dating phase’, begun contract negotiations, and taken the first steps in your new artist-manager partnership.
Module 6
Develop Album Release Strategies
By the end of this module, you’ve set your & your artist’s career bucket lists and goals, and have confidently planned the writing, recording, marketing, promotion, and touring phases of your artist’s next album release cycle, including budgets and timelines.
Module 7
Build Your Artist’s Teams
By the end of this module, you’ll be a genuine networking machine, you’ll have confidently reached out and pitched your artists to prospective industry gatekeepers, and begun building your dream team of support around each of your artists.
Module 8
Develop Your Artists
By the end of this module, you’ll be able to confidently direct your artists’ creative endeavors and branding, book their songwriting sessions, manage their catalogues, and work with producers and publishers to create stronger albums.
Module 9
Build Your Fanbases Worldwide
At the end of this module, you’ll be confidently wearing the Record Label hat, Publicist Hat, and Music Supervisors hats, implementing plans to get your artist’s songs to as many fans as possible around the globe through streaming playlists, getting on the radio, getting in the media, getting songs in film and television, and getting the funding to make it all happen.
Module 10
Build Your Fanbases Worldwide Pt.2
By the end of this module, you’ll be confidently wearing the Agent hat, having planned out and booked the next one to two years of touring and live performances, including online performances, conferences, and festivals, and planned the budgeting to make it all profitable.
Module 11
Build Your Internal Team
By the end of this module, you’ll be confidently wearing the CEO hat, having built a great team you can trust, and delegating the right tasks so you can work on the business instead of in the business, and focus on what you love to do most, becoming a true company leader.
Module 12
Optimize for Stability & Longevity
By the end of this module, you’ll be managing both emotions and cash flow like a pro. You’ll have created a financial system to easily generate profits and savings, and implemented processes and standards that will keep you in the business you love for many years to come.
BONUS 2:
The Artist Management Toolkit
Your Artist Management Company in a Box.
Take an artist managers entire drop box folder. Like, hundreds of company files. Save *years* of creating templates, download ours within seconds. Includes contracts, checklists, marketing plans, tour plans, album release plans and more, organized into 5 folders:
Startup, Touring, Recording, Marketing, and Money.
Startup
Start a music business
and sign artist or artist
manager agreements.
This startup kit will help you get started
with your new artist & manager partneship
properly. If you’re a novice, it’ll help you get
started with and plan out your new business.
Artist Management Agreement
An example of a legally binding artist management contract.
Artist On-Boarding Checklist
A 2-page checklist of everything you need to collect from an artist when you start working with them.
Starting a Management Company Guide
A 25-page PDF demonstrating how to become a manager, how to sign artists, good and bad characteristics of managers, qualities to look for in artists, and more.
Music Business Plan Template
The ultimate business plan worksheet for your music business – the true value of a business plan is the work that goes into creating it.
Contact Directory Template
A spreadsheet for you to start collecting contacts of industry people.
Touring
Prepare for profitable tours.
From crafting emails to booking tours to planning the tour production, budget, and itineraries – this kit has everything you need to manage your shows like a tour manager.
“I’m always a bit wary of online purchases because the buyer doesn’t have the chance to view the complete materials. But the toolkit delivered. The extent of the information and laying out items in pre-populated templates is very useful.”
-COLOMBIA ENTERTAINMENT GROUP
Booking Advance Sheet
All the information you need for your show including schedule, venue, merch info, contacts, guest list, payment details and more.
Show Booking Email Template
How to write an email to book your band on a show! 5 things to keep in mind before hand, writing the subject line, and what NOT to do!
DIY Tour Management Guide
Learn how to manage your own tours.
Tour Itinerary Template
Every tour needs an itinerary – it’s probably the most important part for staying organized and on-time.
Tour Budget
Use this excel sheet to budget your tour ahead of time! Broken down by all potential revenue streams, expense streams, and show dates.
Tour Reference Notes
Use this form to keep track of important information after each show so that you can refer back to it the next time you’re about to book a show in that location.
Asset Inventory Template
A spreadsheet to keep track of all your instruments and technology!
Promoter Agreement
An example of an agreement between a performer and promoter.
Tour Booking Guide
A 6-page guide explaining when you should go on tour, how to get gigs, exact steps on how to book your tour, promote your tour, and what to do while on tour!
Merchandise Revenue Tracker
Keep track of your monthly and yearly merchandise inventory sales with this spreadsheet.
Merch Sales Register
Print this out and bring it to your next show to keep track of inventory and sales per show.
Personnel Doc
Keep a copy of this sheet for every person in the band and crew that will be on tour.
Run Sheet Template
Used by stage managers or live music directors, this sheet helps to run the show from start to finish.
Stage Plots & Input List Guide
Things to include in your stage plot and input list – managers take note!
Email Sign Up Sheet
Print this off to use at your shows to collect emails! Trust us, collecting emails is a MUST.
Set List Creating Guide
A short guide on how to craft an amazing set list for your show.
“It’s definitely worth the purchase, I had a short 4-5 yEAr partnership with Scooter Braun (Bieber and Kanye’s Manager) and now I’m back on my own and for the first time since I was 19 I’m without an assistant and I SUCK at spreadsheets and all things administrative! I want you to know how excited I a to have found you!”
Recording
Release records like a record label.
Understand the recording process, and budget for, organize and distribute your recordings as the record labels do.
Promises! I would recommend this to anyone interested in the music business.
-JIM BONESS
Album Budget Template
All the most common expenses you may incur in the process of creating and marketing an album.
Song Master Metadata Sheet
Most song registration organizations (the ones that pay you your royalties) need the metadata from your songs – keep track of them with this spreadsheet!
Shipping Cost Matrix Sheet
When you’re shipping out physical product, it’s important to understand how much that is going to cost you – use this spreadsheet to keep track – so that you can add it into your pricing (especially for crowdfunding projects)!
New Release Checklist
A 2-page checklist of everything you need to do when releasing music – from the artwork to the song registrations and much more.
Distribution Guide
A 3-page guide on what music distribution is, what distributors do, and ‘digital’ distribution vs. physical distribution.
CANCON & MAPL Guide
Ever heard of the term ‘CCD’ or ‘CANCON’ or ‘MAPL’? This guide explains what rules the Canadian government has put into place to help Canadians get more content on the airwaves and television broadcasts.
ISRC & UPC Code Guide
All music releases need ISRC and/or UPC codes – this guide explains what they are and how to get them.
The Artist Cycle
A diagram and understanding of the artist album cycle from writing to releasing to touring.
Co-Writer Split Sheet
A table to keep track of the writers on a track – can also be used as an agreement between the writers.
Lyric Sheet Template
An example of the layout of a lyric sheet.
Label Copy Template
All record labels keep a ‘label copy’ document of each recording – use this template to keep track of your recordings like the labels do.
Publishing Admin Agreement
An example of an agreement between an artist and a publisher – where the publisher is the administrator.
SoundScan Guide
SoundScan is the biggest tracking system that keeps track of music sales – where Billboard and other music charts get their stats from – this guide explains further, as well as how to register.
Producer Agreement
2 examples of legally binding producer agreements!
Marketing
Be a professional music marketer.
From planning your release to getting on the radio to streaming playlist pitching to social media marketing – these guides will have you marketing like a pro from the start.
A couple months back I purchased the Toolkit that basically cuts majority of the work for me.
-CHRISTIAN BRADLEY
Album Release Plan Timeline
There is no “one-way” to release an album – but for your first time we’ve broken down a suggested timeline over a span of the whole production period to the release date.
Album Marketing Plan Template
Use this professional marketing plan template when you are presenting your marketing plan to other industry professionals.
DIY Commercial Radio Promotion Guide
An intensive guide that explains exactly how to get your music on commercial radio.
DIY College Radio Promotion Guide
An intensive guide that explains exactly how to get your music on college radio.
Marketing Forecast Template
A spreadsheet of the types of marketing activities you want to be doing on a daily, weekly, monthly, and quarterly basis – plan out your year ahead!
Radio Formats 101 Guide
A list of all the radio formats in the US and Canada to give you a better understanding of where your songs may fit.
Single Release Plan
A project timeline that shows exactly what needs to be completed and when – that can be altered to the next song you’re releasing.
Streaming Playlist Target Sheet
Use this sheet to keep track of the songs you’re promoting to playlists, along with the playlists you want to target, per genre.
One Sheet Example
An example of a real one sheet – needed for all artists for industry purposes.
Social Media Calendar
8 sheets to strategize your branding, target audience, annual themes, collect ideas, posting calendar, collect hashtags, keep track of links and passwords and more.
Artist Audience Reports
Keep track of your growth! Use this sheet to record artist audience stats weekly from all social media and streaming platforms.
Marketing Routine Checklist
A checklist of all the marketing tasks you can do on a daily, weekly, monthly, quarterly, and annual basis – more-so for the management business than for the artist – but can be altered for any purpose.
Release Plan Example – Bieber
A detailed breakdown of how Bieber released his Purpose album with highly creative marketing plans.
Release Plan Example – Rihanna
A detailed breakdown of how Rihanna released her ANTI album with highly creative marketing plans.
Streaming Promo Report
Use this sheet to keep track of your streaming follower numbers, monthly listeners, cumulative spins, and the locations and playlists you’re discovered on – helps to see growth over time!
Money
Bank your hard-earned money.
Learn about the various music business revenue streams, where royalties come from, and how to register for them.
Use our cash flow and budget tracking sheets to manage all your money.
Annual Profit & Loss
A breakdown of all income made and expenses paid over former years until now, to show you how much you’ve profited or lost each year.
Artist Finances Template
Managers, give this to your artists to help them keep track of their income and expenses, including your comission.
Daily Bookkeeping Template
Keep track of every single expense item, income item, the day the transaction was made, and what category of expense it is – to give to your accountant when tax season comes and to be aware of how much money you spend each month.
Invoice Template
A prepared invoice example for you to invoice your team and/or clients.
Monthly Revenue Template
A spreadsheet to record all of your monthly revenue.
Royalties 101 Guide
A 7-page guide where you’ll learn what royalties are, who gets them, where they come from, the different types, and how to collect them!
Revenue Streams Checklist
A list of over 20 types of revenue streams that you can start working on for your artist.
Service Record Template
Keep track of all the services you provide for each client so that when it comes time to billing them you can prove what you worked on.
Cashflow Tracking Template
A detailed cashflow chart to forecast where your money is coming and going each month – allowing you to prepare for the year ahead.
Grant Funding for Canadians
A list of the funding organizations available all across Canada!
Personal Budget Template
The best possible monthly budget to use for your personal income and expenses!
Personal Net Worth Sheet
After all assets and liabilities are taken into account – how much money are you left with? Your Net Worth is far more important than how much you earn.
What Toolkit Users Are Saying
Plus, real-life pitching guides.
BONUS 3:
Gatekeeper PitchBooks
- Agent Pitchbook
- Publisher Pitchbook
- Record Label A&R Pitchbook
- Show Promoter Pitchbook
- Tour Manager Hire Book
- Publicist Hire Book
- Radio & Streaming Promoter Hire Book
- Manager Pitchbook* BONUS for self-managed artists
We’ve Taught thousands how to build professional, high-demand artists & businesses.
Now it’s your turn.
The membership and SmartistU community have been a HUGE asset and vital resource for me. I discovered Jamie New and her work at a time when I was transitioning in my journey as an artist and was looking for a mentor to help me navigate my new path with a new mindset.
Through our process of working together, I’ve been able to get clear on what I need to focus on, begin building a team, and take the necessary steps to make my artistry an actual, sustainable business.
The process of manifesting the dream (being a full-time musician) is an ongoing project, filled with ups and downs, and many setbacks; but with Jamie and the SmartistU community as an essential part of my team, I feel closer than ever to seeing it actually manifest.
Steff Reed, Artist, Grammy-Nominated Music Educator
“I wanted to go full time but lacked the knowledge and resources it takes to make it.
Since joining SmartistU I have started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals. The resources that SmartistU provides are game-changers for anyone wanting to be a mover and shaker in this industry!“
Sarah Fleshner, 362 Entertainment, Nashville
“This has been by far one of the BEST decisions and investments I’ve made. The information, PDF files, and excel spreadsheets have all been a tremendous help in navigating my artist’s careers.
This course and Manager Toolkit has equipped me with the knowledge and tools to start my own business. I started a consulting business; J.K.B. Strategic Consulting, LLC. Since then I’ve had my artists roster increase as well as hold several consultations a month.
Some highlights from my artist have been charting on Billboards, performing at major national events like the National Cherry Blossom Festival, winning independent artist award shows, and several TV appearances.”
JaLil Brown, JKB Strategic Consulting, Virginia
“When I found Smartist University, it was like the information cut right to the chase. No fluff, no fillers – just incredibly detailed actionable steps and a narrative that encouraged, inspired, and shed light on areas of music promotion that I couldn’t find anywhere else online.
In addition to getting my new single on radio, because of SmartistU I registered my titles with Media Base, Nielsen Soundscan, registered with DMDS and tapped into a new territory of DIY radio promotion — insights I previously didn’t have access to.”
Mariami, Artist, New York/LA
Ready to Stop wasting time?
And see a massive ROI (return on your investment)?
VIP Membership
Subscription- SUBSCRIPTION-BASED ACCESS
- 1. Weekly Mentorship from Grammy-level experts [$5,997 Value]
- 2. Artist Management MASTERY Method [$1,997 Value]
- 3. Private Support Community
- 4. On-Demand Masterclass Vault [$35,000+ Value]
- BONUS 1: Artist Management School [$14,997 Value]
- BONUS 2: Hundreds of Artist Management Templates [$2,997 Value]
- BONUS 3: Gatekeeper PitchBooks [$997 Value]
- Cancel anytime.
“I thought I already knew a lot about the music industry… but then I started this program and realized how much there still was for [SmartistU] to teach me. [The] course is straight to the point and tells you what you need to know without fluff or ego. I left feeling so much more confident in my abilities as an aid to artists. I couldn’t recommend Jamie and her program more highly.“
Paige Williams
“I learned how to approach and pitch ideas and collaborations with other artists and industry people, and I am currently in the process of negotiating the exclusive rights to a specific beat my artist used! Through this community and training, I’ve been able to unfreeze myself and address the factors that contributed to my fear of progressing my business plans.“
Tayo Ajose
“So far I’ve tried several packages on managing artists and managing yourself as an artist and yours by far, without me even diving deep into the product, is already helping me out tremendously as a self-managed artist.”
Naomi Agosto
“Your templates, checklists and spreadsheets alone have given me a huge leg up, and you’ve saved me months of labour. Thank you for doing this. I look forward to sharing my successes (and those of my artists) with you and your other members.”
Steve Parton
“I was recently able to share an “artist win” as one of my artists had his single played on commercial radio. One of the tips that Jamie gave us about Radio Promo was to follow up with every station after you get that one spin. I’ve taken that to heart and this week these other stations are starting to respond about playing the track.”
Felicity Ryan
“This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.
No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!”
Domingo Cava
“Very much helped me better understand “Failure & Rejection”. That is an area I have struggled with for decades…. Honestly wish I could have addressed this topic 20 years ago! Better late than ever. I am more at peace with regard to this teaching.”
David K Watson
“This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.
No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!”
Domingo Cava
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