Professional Music Management – SmartistU

Course Content

WELCOME & COURSE BONUSES!

Welcome! Story Behind smartistU & Founder Jamie New

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Supplementary Course Materials

MODULE 1: Master Your Mindset

Lecture 1: What is Mindset Mastery?

Lecture 2: Gaining Confidence

Lecture 3: Handling Failure and Rejection

Lecture 4: Problem Solving and Optimism

Lecture 5: Motivation vs. Habits

MODULE 2: INCREASE YOUR EARNING POTENTIAL

Lecture 1: Defining the Artist Manager

Lecture 2: Mastering Management Duties

Lecture 3: Personal Skills Assessment

Lecture 4: Artist Management Income

Lecture 5: Employee vs. Independent

Lecture 6: Increasing Artist Revenue Streams

Lecture 7: Mastering the 8 Management Fundamentals

MODULE 3: MASTER THE INDUSTRY & ITS GATEKEEPERS

Lecture 1: Booking Agents

Lecture 2: Talent Buyers & Show Promoters

Lecture 3: Record Labels and A&R

Lecture 4: Publicists & Media

Lecture 5: Radio Promoters

Lecture 6: Radio Programmers

Lecture 7: Streaming Promoters

Lecture 8: Publishers

Lecture 9: Music Supervisors

Lecture 10: Distributors (Digital & Physical)

MODULE 4: DISCOVER & SIGN HARDWORKING TALENT

Lecture 1: Qualities Managers Look For

Lecture 2: Discovering Talent

Lecture 3: Reaching Out to An Artist

Lecture 4: Setting Up Your First Meeting

Lecture 5: The Dating Phase

Lecture 6: Negotiating With & Signing An Artist

Lecture 7: Quitting and Firing

Lecture 8: First Steps: Onboarding Your New Clients

MODULE 5: DEVELOP ARTIST CAREER STRATEGIES

Lecture 1: Developing Career Strategies Brief

Lecture 2: Getting on The Same Page as Your Artist

Lecture 3: Establishing Communication Strategies

Lecture 4: Doing Business for Your Artists

Lecture 5: The Artist Album Cycle

Lecture 6: Creating Career-Long Goals

Lecture 7: Creating Goals for Your Artists Next Album

Lecture 8: Drafting Your Artists Album & Touring Cycles

Lecture 9: Developing a Marketing Plan & Budget

Lecture 10: Developing a Project Timeline

MODULE 6: BUILD YOUR WINNING TEAMS

Lecture 1: The Core Partner Team

Lecture 2: The Independent Service Team

Lecture 3: The Creative Team

Lecture 4: Pitching and Selling Fundamentals

Lecture 5: Getting A&R Attention

Lecture 6: Getting Publisher Attention

Lecture 7: Getting Agent Attention

Lecture 8: Getting Show Promoter Attention

Lecture 9: Hiring a Tour Manager

Lecture 10: Hiring a Publicist

Lecture 11: Hiring Radio & Streaming Promoters

MODULE 7: GAIN FANS & MAKE MUSIC THEY LOVE

Lecture 1: Gaining Fans Brief

Lecture 2: Earning More with Less Fans

Lecture 3: Creating Amazing Music & Merch

Lecture 4: Direct-to-Fan Marketing

Coaching Class: Working with Songwriters, Producers, and Publishers to Make Better Music with Jeff Dalziel of SONY Music (Prozzak and Chantal Kreviazuk)

MODULE 8: MARKET & MONETIZE YOUR ARTISTS MUSIC WORLDWIDE

Lecture 1: Booking Shows & Tours Intro

Lecture 2: Getting Your Artist Started as A Performer

Lecture 3: Booking A Tour

Lecture 4: Negotiating Show Deals

Lecture 5: Drafting a Tour Budget

Lecture 6: Advancing Shows

Lecture 7: Tour Planning Timeline

Lecture 8: Getting Your Artists Songs on Streaming Playlists

Lecture 9: Getting Your Artists Songs on the Radio

Lecture 10: Getting Your Artists Songs in Film & TV

Lecture 11: Getting Your Artists in the Media & Blogs

MODULE 9: MAKE FRIENDS, NETWORK & DELEGATE

Lecture 1: Making Music Industry Friends

Lecture 2: Managing Your Expectations

Lecture 3: Serving Your Team Well

Lecture 4: Delegating & Hiring So You Can Be The CEO

MODULE 10: OPTIMIZE FOR STABILITY AND LONGEVITY

Lecture 1: Stability Brief

Lecture 2: Emotional Stability

Lecture 3: Creating Routines and Habits

Lecture 4: Creating A Work Routine

Lecture 5: Ensuring Financial Stability

Lecture 6: Tech Tutorial - Money Management

Lecture 7: Building Sustainability & Longevity

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BONUS SECTION: INDUSTRY EXPERT ADVANCED MARKETING & AUDIENCE BUILDING

Coaching Class: Get Your Music on the Radio & Playlists with Warren Copnick of SONY Music (In addition to leading SONY Music Canada’s national airplay team in 2014, he became responsible for SONY Canada’s domestic A&R team, overseeing worldwide successful signings of MAGIC!, Tyler Shaw, Gord Bamford, Ria Mae, Famba, and Cold Creek County)

Coaching Class: Get Your Music on Top Playlists with Lynn Banks of Icon Island

Coaching Class: Strategic Marketing & Partnerships with Marni Wandner of The Syndicate ((Death Cab for Cutie, Amy Schumer, Ali Wong, Jim Gaffigan)

Coaching Class: Creating & Monetizing Strong Artist Brands Via Social Media & Streaming with Lindsay Hyslop of Anthem Entertainment

Coaching Class: Increasing Your Audience & Earnings via YouTube with YouTuber Paige Backstage

Coaching Class: Raising Money for You & Your Music Project via Crowdfunding with Justin Giddings of The Kickstarter Guy (Forbes Business Coach)

Coaching Class: Getting Your Music in Film, TV & Ads with The Late David Hayman of The Super Group (Schitt’s Creek, Stockholm, McDonalds, Hyundai, Telus, Coca-Cola, TD, Nissan)

About Instructor

Jamie

I started my career planning educational workshops with some of North America's top artist managers, then moved on to manage commercial radio and internationally touring artists. I've since written a book about it, taught thousands how to do the same through my course, and founded smartistU, the world’s largest platform for music management and industry professionals.

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Course Includes

89 Lectures