BONUS: Get the Gatekeeper Pitchbook Bundle ($997 value) free when you join right now.
Want to Become a Full-Time, High-Demand Artist or Manager?
Get The Complete Artist Management System
The full roadmap, advanced training, and real-world strategies used by professional, Grammy-level managers.
PLUS: The Complete Artist Management System just got a major upgrade — we’ve added SmartistU AI, your personal on-demand management advisor trained specifically on the MASTERY Method.
This proven system has helped thousands of artists and managers:
-
Build full-time, sustainable careers
-
Grow profitable music and management businesses
-
Launch tours, secure radio play, land label deals and major opportunities
-
Build long-term success with the artists they represent
Some have even gone on to manage Grammy-winning artists.
“In the first year of joining SmartistU I started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals.
Within a few years, I signed my first Grammy-winning artist to management, and now I’m a mentor for the VIP members at SmartistU!
The resources that SmartistU provides are game-changers for anyone wanting to be a mover and shaker in this industry!“
Sarah Fleshner, 362 Entertainment, Nashville/Texas
What’s Included in This Program
-
The Artist Management M.A.S.T.E.R.Y. Method (7-pillar operating blueprint)
-
The complete 12-module Artist Management School execution training
-
The Masterclass Vault with 50+ Grammy-level experts
- The NEW SmartistU AI – your 24/7 on-demand strategic artist management advisor
-
Bonus tools like the Gatekeeper PitchBooks, templates, checklists, and action steps
Everything works together as one integrated system.
One-Time Purchase: $997
If you want the complete roadmap, not just the tools, this upgrade gives you everything in one place.
The complete
Artist Management
System
A proven operating system that tells you what to do, when to do it, and how to do it — with expert guidance at every step.
This isn’t just training.
It’s a complete artist management operating system.
Here’s how it works:
You start with a clear, 7-pillar blueprint that organizes every responsibility of managing an artist, from strategy and releases to touring, marketing, and monetization.
Each pillar functions like a living checklist, removing day-to-day decision fatigue and telling you exactly what to focus on next.
When it’s time to execute, every action connects you directly to the training that shows you how, step by step, with no assumed knowledge.
And when you want real-world context, you have on-demand access to 50+ masterclasses with Grammy-level managers, label executives, tour managers, marketer, and more actively working at the highest levels of the industry.
No guessing.
No piecing things together.
No wasted time.
You don’t just learn artist management, you operate from a proven system.
This is for you if you’re dealing with:
- – Inconsistent or underpaid artists/clients.
- – Too many responsibilities and not enough time.
- – Gaps in music business or management expertise.
- – Limited access to real industry contacts.
And lately, it feels like:
- – You’re constantly second-guessing yourself.
- – You’re carrying the pressure alone.
- – You’re afraid of making the wrong call for your artist(s).
You know something has to change, because if nothing does, you risk:
- – Spending years busy but not progressing.
- – Learning lessons the hard way (and paying for them).
- – Burning out before you ever see momentum.
You Deserve To Reach Your Dreams.
We don’t just care about artists, we care about managers.
SmartistU and all of our programs are created by managers, for managers, from those just starting out to GRAMMY-level professionals who’ve been where you are and understand the pressure that comes with it.
Because while a manager’s role is to help make an artist’s dreams come true, that responsibility often comes with a cost.
Long hours. Invisible work. Carrying the weight of someone else’s future.
We believe it shouldn’t mean sacrificing your own. You’re not just supporting a dream. You’re building one too.
And we believe you both deserve to reach it.
Save Time.
Save Face.
Make More Money.
- – Support your artists at a higher level.
- – Build a sustainable career you’re proud of.
- – Step fully into the confident, in-demand music professional you want to become.
You already have what it takes. We’re here to support you.
- – Build stronger industry connections.
- – Grow your artist roster and their fanbases.
- – Increase revenue for you and the artists you represent.
What You Get Access To:
1) The Blueprint (WHAT to do)
The ARTIST MANAGEMENT M.A.S.T.E.R.Y METHOD
-
A 7-pillar framework
-
Functions like a living checklist
-
Guides day-to-day, month-to-month, and long-term decisions
-
Removes guesswork
-
Turns chaos into clear priorities
This is the brain of the system.
2. The Execution Engine (HOW to do it)
Artist Management School
-
Follow the 12-module step-by-step trainings
-
Every “to-do” in the blueprint has a corresponding training
-
No “figure it out yourself”
-
You learn exactly how to execute each responsibility
This is the hands of the system.
Pictured: (Top) Danny Goldberg (Nirvana), Jeanine McLean-Williams (H.E.R., Alicia Keys), Jim Cressman (Brett Kissel, Dolly Parton), (Bottom) Rick Barker (Taylor Swift), Edgel Groves Jr. (T-Pain, Selena Gomez), and Danny Rukasin (Billie Eilish).
3. The Expert Perspective (WHO is using WHAT, HOW & WHY it works in the real world)
The Masterclass Vault
-
Grammy-level managers, label execs, tour managers, marketers
-
People actively working with top-tier artists
-
Real-world context, nuance, and strategy
- 50+ sessions
This is the wisdom layer.
4. The AI Accelerator
SmartistU AI
Your on-demand strategic advisor, built specifically for artist managers.
It’s trained on the SmartistU frameworks and real-world management scenarios — so you’re not getting generic advice. You’re getting answers aligned with the M.A.S.T.E.R.Y Method.
Instead of guessing, you’ll be able to ask questions like:
- Where might I be leaving money on the table as a manager?
- What’s the smartest next move to increase revenue in this situation?
- How should I structure this agreement?
- What should my release timeline look like?
- How do I budget this tour properly?
And get clear, practical guidance instantly.
Learn From Superstar Artist’s Teams
From Major Label A&R to Tour Managers and everyone in between, who work with artists, brands, and music companies such as:
Billie Eilish
Alicia Keys
Wiz Khalifa
Morgan Wallen
Luke Combs
Dolly Parton
Lionel Richie
Lady Gaga
Halsey
Shawn Mendes
Taylor Swift
Elton John
Pictured: Samantha Cox (Publisher: Halsey, Lady Gaga, Bebe Rexha) and Sean Taylor (Marketing: Warner Music, 24kGoldn, Macy Gray)
The Smashing Pumpkins
Travis Scott
Chance the Rapper
Macklemore
24kGoldn
Teddy Swims
Blackbear
Nelly
Ashanti
Flo Rida
Selena Gomez
T-Pain
Pictured: Kappy (Manager: Luke Combs), Nick Sadler (A&R: Skrillex, The Prototypes), Shawn Thompson (Entertainment Attorney: Lynyrd Skynyrd, St. Vincent, Bassnectar)
Warner Records
Warner Chappell
SONY Music
SoundCloud
BMI
The Recording Academy
Rolling Stone
Vogue
Amazon Music
HBO
Coca-Cola
Jaguar
Course Curriculum
A clear roadmap to building a sustainable career managing talent with fewer mistakes and more confidence.
This self-paced training walks you through the essential decisions, systems, and workflows every manager needs to build clarity and momentum.
Module 1
Increase Your Confidence
By the end of this module, you’ll understand the psychology and physiology of confidence, you’ll let go of any limiting beliefs you have, any fears of rejection from putting yourself “out there”, and gain the confidence and mental toughness needed to achieve massive success.
Module 2
Increase Your Earning Potential
By the end of this module, you’ll be confident with your ability to manage an artist’s career, having strengthened your knowledge base and skill set, as well as increased your artist’s income streams, and therefore your own commissions as a manager (or band leader).
Module 3
Master the Industry & Its Gatekeepers
By the end of this module, you’ll be confidently navigating the music business and the gatekeepers in the industry, you’ll know how much it’ll cost you to get through to them, and you’ll be doing their jobs yourself until you’re ready to build your team.
Module 4
Build a Profitable Music Business
Whether with your employer or on your own, by the end of this module, you’ll have created a profitable offer suite (aside from artist commissions) based around your zone of genius, you’ll have created a sales and marketing plan, and launched it to your target music business niche.
Module 5
Discover & Sign Hardworking Talent
By the end of this module, you’ll have discovered potential talent, narrowed them down to the best possible clients to take on, commenced the ‘dating phase’, begun contract negotiations, and taken the first steps in your new artist-manager partnership.
Module 6
Develop Album Release Strategies
By the end of this module, you’ve set your & your artist’s career bucket lists and goals, and have confidently planned the writing, recording, marketing, promotion, and touring phases of your artist’s next album release cycle, including budgets and timelines.
Module 7
Build Your Artist’s Teams
By the end of this module, you’ll be a genuine networking machine, you’ll have confidently reached out and pitched your artists to prospective industry gatekeepers, and begun building your dream team of support around each of your artists.
Module 8
Develop Your Artists
By the end of this module, you’ll be able to confidently direct your artists’ creative endeavors and branding, book their songwriting sessions, manage their catalogues, and work with producers and publishers to create stronger albums.
Module 9
Build Your Fanbases Worldwide
At the end of this module, you’ll be confidently wearing the Record Label hat, Publicist Hat, and Music Supervisors hats, implementing plans to get your artist’s songs to as many fans as possible around the globe through streaming playlists, getting on the radio, getting in the media, getting songs in film and television, and getting the funding to make it all happen.
Module 10
Build Your Fanbases Worldwide Pt.2
By the end of this module, you’ll be confidently wearing the Agent hat, having planned out and booked the next one to two years of touring and live performances, including online performances, conferences, and festivals, and planned the budgeting to make it all profitable.
Module 11
Build Your Internal Team
By the end of this module, you’ll be confidently wearing the CEO hat, having built a great team you can trust, and delegating the right tasks so you can work on the business instead of in the business, and focus on what you love to do most, becoming a true company leader.
Module 12
Optimize for Stability & Longevity
By the end of this module, you’ll be managing both emotions and cash flow like a pro. You’ll have created a financial system to easily generate profits and savings, and implemented processes and standards that will keep you in the business you love for many years to come.
Lecture Breakdown
Module 1: Master Your Mindset
- Gaining a Confident Mindset
- Abundance vs. Scarcity Mindsets
- Self-Sabotage and Upper Limit Problems
- Release The Limiting Beliefs Holding You Back
- Handling Failure and Rejection
- Problem-Solving, Optimism, and an Opportunity Mindset
- Gaining Motivation and Creating Habits
- Feeling Good and the Law of Attraction
Module 2: Increase Your Earning Potential
- Money Confidence
- Defining the Artist Manager
- Mastering Management Duties
- Artist Management Income
- Working at an Artist Management Company vs. Independent Management
- Increasing Artist Revenue Streams
- Mastering The 8 Management Fundamentals
Module 3: Master the Industry & its Gatekeepers
- Gatekeepers and The Structure of the Music Business
- Understanding Agents
- Understanding Talent Buyers/Show Promoters
- Understanding Record Labels And A&R
- Understanding Publicists
- Understanding Radio Promoters
- Understanding Radio Programmers
- Understanding Streaming Promoters & Programmers
- Understanding Publishers
- Understanding Music Supervisors
- Understanding Distributors
Module 4: Build a Profitable Music Business
- Building a Business
- Freelancer vs. Entrepreneur
- Passive Income vs. Active Income
- Discovering Your Genius
- Creating a Profitable Offer Suite
- Pricing Your Products
- Copywriting & Developing Your Pitch
- Marketing & Automating Your Offers
Module 5: Discover & Sign Hardworking Talent
- Qualities Managers Look for In Artists
- Discovering Talent
- Reaching Out to An Artist
- Setting Up Your First Meeting
- The Dating Phase
- Negotiating With & Signing an Artist
- Onboarding New Artists
- Quitting and Firing
Module 6: Develop Album Release Strategies
- Developing Career Strategies Brief
- Getting on The Same Page as Your Artist
- Establishing Communication Strategies
- Doing Business for Your Artists
- The Artist Album Cycle
- Creating Career-Long Goals
- Creating Goals for Your Artist’s Next Album
- Drafting Your Artists Album & Touring Cycles
- Developing A Marketing Plan & Budget
- Developing A Project Timeline
Module 7: Build Your Artists Teams
- Making Music Industry Friends
- The Core Partner Team
- The Independent Service Team
- The Creative Team
- Pitching and Selling Fundamentals
- Gaining Record Label A&R Attention
- Gaining Publisher Attention
- Gaining Agent Attention
- Hiring a Tour Manager
- Gaining Show Promoter/Buyer Attention
- Gaining Publicist Attention
- Gaining Radio & Streaming Promoter Attention
Module 8: Develop Your Artists
- What is Artist Development?
- Creating Amazing Music & Merch
- Developing Your Artists Brand (Masterclass)
- Setting Up Songwriting Sessions
- Working With Songwriters, Publishers, and Producers to Make Better Music (Masterclass)
- Helping Your Artists Write Hit Songs (Masterclass)
- Entertainment & Copyright Law (Masterclass)
Module 9: Build Fanbases Worldwide Pt.1
- Building Audiences
- 6-Figure Income with 1000 Superfans
- The 6 Pillars of Artist Marketing RPMsss
- Getting On the Radio (Campus)
- Getting On the Radio (Commercial)
- Getting On Playlists
- Getting In the Media
- Getting Your Music in Film and TV
- Getting Seen on Social Media
Module 10: Building Fanbases Worldwide Pt.2
- Booking Shows & Tours
- Getting Your Artist Started as A Performer
- Getting Booked in Conferences & Festivals
- Drafting a Tour Routing
- Pitching and Negotiating Show Deals
- Drafting a Budget for a Profitable Tour
- Advancing the Shows
- Tour Planning Timeline
Module 11: Build Your Internal Team
- Hiring so the Business Runs Itself
- What to Hire Our First Using the Genius Task Audit
- The 4 Ds of Delegating
- Creating Systems and Standard Operating Procedures
- Serving Your Team Well
Module 12: Optimize for Stability & Longevity
- Emotional Stability
- Creating Routines and Habits
- Creating a Work Routine
- Ensuring Financial Stability
- Building Profit, Savings, and Investments
- Tech Tutorial: Cashflow Template
- Creating Sustainability & Longevity
Plus, real-life action tasks.
BONUS: Gatekeeper PitchBooks
- Agent Pitchbook
- Publisher Pitchbook
- Record Label A&R Pitchbook
- Show Promoter Pitchbook
- Tour Manager Hire Book
- Publicist Hire Book
- Radio & Streaming Promoter Hire Book
- Manager Pitchbook* BONUS for self-managed artists
PLUS COURSE MATERIAL
Each week’s lecture series ends with real-life activities, checklists, and workbooks to get you moving ahead 100x faster.
Student Success Stories:
Ready to Stop wasting time?
And see a massive ROI (return on your investment)?
Instant Access
One-Time Payment
We’ve helped thousands of artists & managers worldwide:
Go Full-Time
Build Profitable Music Businesses & Artist Management Companies
Get Radio Play, Major Playlist Adds, Launch Tours, & Land Sync Deals
& Sign Grammy-Winning Artists
Now it’s your turn.
Hey, just wanted to give a shoutout to Smartistu for helping me become a better artist, learning how to navigate the music industry, learning how to create my own national tour, how to email people, get venues to commit to the show we have. I have also gotten the chance to help other artists see a little bit of success with the tools from SmartistU, I was able to book some shows for them and put some money in their pockets as an artist.
Marc Stevens, Artist, LA
In addition to getting my new single on radio, because of SmartistU I registered my titles with Media Base, Nielsen Soundscan, registered with DMDS and tapped into a new territory of DIY radio promotion — insights I previously didn’t have access to.
Mariami, Artist, New York/LA
In the first year of joining SmartistU I started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals.
Within a few years, I signed my first Grammy-winning artist to management, and now I’m a mentor for the VIP members at SmartistU.
Sarah Fleshner, 362 Entertainment, Nashville/Texas
I learned how to approach and pitch ideas and collaborations with other artists and industry people, and I am currently in the process of negotiating the exclusive rights to a specific beat my artist used! Through this community and training, I’ve been able to unfreeze myself and address the factors that contributed to my fear of progressing my business plans.
Tayo Ajose
This course has brought me so close to being the badass manager I’ve always seen myself as. I’m able to take all I’ve learned and create strategies for my future and my clients future in an acute way that has been unattainable for the past 5 years I’ve worked in this business! Thank you for investing your time in creating this course, enabling us to invest in ourselves.
Dan Carroll, Artist Manager, London, England
This has been by far one of the BEST decisions and investments I’ve made. The information, PDF files, and excel spreadsheets have all been a tremendous help in navigating my artist’s careers.
[…] I’ve had my artists roster increase as well as hold several consultations a month.
Some highlights from my artist have been charting on Billboards, performing at major national events like the National Cherry Blossom Festival, winning independent artist award shows, and several TV appearances.
JaLil Brown, JKB Strategic Consulting, Virginia
