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Want to Become a Full-Time, High-Demand Artist or Manager?

Upgrade to the Complete Artist Management System

You’ve got the Toolkit. This unlocks everything else. The full roadmap, advanced training, and real-world frameworks used by professional, Grammy-level managers.

This proven system has helped thousands of artists and managers:

  • Build full-time, sustainable careers

  • Grow profitable music and management businesses

  • Launch tours, secure radio play, land label deals and major opportunities

  • Build long-term success with the artists they represent

Some have even gone on to manage Grammy-winning artists.

“In the first year of joining SmartistU I started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals.

Within a few years, I signed my first Grammy-winning artist to management, and now I’m a mentor for the VIP members at SmartistU!

The resources that SmartistU provides are game-changers for anyone wanting to be a mover and shaker in this industry!“

Sarah Fleshner, 362 Entertainment, Nashville/Texas

What’s Included in This Upgrade

  • The Artist Management M.A.S.T.E.R.Y. Method (7-pillar operating blueprint)

  • The complete 12-module Artist Management School execution training

  • The Masterclass Vault with 50+ Grammy-level experts

  • Bonus tools like the Gatekeeper PitchBooks, templates, checklists, and action steps

Everything works together as one integrated system.

One-Time Upgrade: $199

Regularly $997

This one-time offer is only available at this step.

If you want the complete roadmap, not just the tools, this upgrade gives you everything in one place.

YES, Add THIS To My Order For $199
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The complete
Artist Management
System

A proven operating system that tells you what to do, when to do it, and how to do it — with expert guidance at every step.

This isn’t just training.
It’s a complete artist management operating system.

Here’s how it works:

You start with a clear, 7-pillar blueprint that organizes every responsibility of managing an artist, from strategy and releases to touring, marketing, and monetization.

Each pillar functions like a living checklist, removing day-to-day decision fatigue and telling you exactly what to focus on next.

When it’s time to execute, every action connects you directly to the training that shows you how, step by step, with no assumed knowledge.

And when you want real-world context, you have on-demand access to 50+ masterclasses with Grammy-level managers, label executives, tour managers, marketer, and more actively working at the highest levels of the industry.

No guessing.
No piecing things together.
No wasted time.

You don’t just learn artist management, you operate from a proven system.

 

This is for you if you’re dealing with:

  • – Inconsistent or underpaid artists/clients.
  • – Too many responsibilities and not enough time.
  • – Gaps in music business or management expertise.
  • – Limited access to real industry contacts.

And lately, it feels like:

  • – You’re constantly second-guessing yourself.
  • – You’re carrying the pressure alone.
  • – You’re afraid of making the wrong call for your artist(s).

You know something has to change, because if nothing does, you risk:

  • – Spending years busy but not progressing.
  • – Learning lessons the hard way (and paying for them).
  • – Burning out before you ever see momentum.

You Deserve To Reach Your Dreams.

We don’t just care about artists, we care about managers.

SmartistU and all of our programs are created by managers, for managers, from those just starting out to GRAMMY-level professionals who’ve been where you are and understand the pressure that comes with it.

Because while a manager’s role is to help make an artist’s dreams come true, that responsibility often comes with a cost.

Long hours. Invisible work. Carrying the weight of someone else’s future.

We believe it shouldn’t mean sacrificing your own. You’re not just supporting a dream. You’re building one too.

And we believe you both deserve to reach it.

Save Time.
Save Face.
Make More Money.

  • – Support your artists at a higher level.
  • – Build a sustainable career you’re proud of.
  • – Step fully into the confident, in-demand music professional you want to become.

You already have what it takes. We’re here to support you.

  • – Build stronger industry connections.
  • – Grow your artist roster and their fanbases.
  • – Increase revenue for you and the artists you represent.
 

What You Get Access To:

1) The Blueprint (WHAT to do)

The ARTIST MANAGEMENT M.A.S.T.E.R.Y METHOD 

  • A 7-pillar framework

  • Functions like a living checklist

  • Guides day-to-day, month-to-month, and long-term decisions

  • Removes guesswork

  • Turns chaos into clear priorities

This is the brain of the system.

Here's a peek inside Artist Management School.

2. The Execution Engine (HOW to do it)

Artist Management School

  • Follow the 12-module step-by-step trainings

  • Every “to-do” in the blueprint has a corresponding training

  • No “figure it out yourself”

  • You learn exactly how to execute each responsibility

This is the hands of the system.

Pictured: (Top) Danny Goldberg (Nirvana), Jeanine McLean-Williams (H.E.R., Alicia Keys), Jim Cressman (Brett Kissel, Dolly Parton), (Bottom) Rick Barker (Taylor Swift), Edgel Groves Jr. (T-Pain, Selena Gomez), and Danny Rukasin (Billie Eilish).

3. The Expert Perspective (WHO is using WHAT, HOW & WHY it works in the real world)

The Masterclass Vault 

  • Grammy-level managers, label execs, tour managers, marketers

  • People actively working with top-tier artists

  • Real-world context, nuance, and strategy

  • 50+ sessions

This is the wisdom layer.

Learn From Superstar Artist’s Teams

From Major Label A&R to Tour Managers and everyone in between, who work with artists, brands, and music companies such as:

Billie Eilish
Alicia Keys
Wiz Khalifa
Morgan Wallen
Luke Combs
Dolly Parton
Lionel Richie
Lady Gaga
Halsey
Shawn Mendes
Taylor Swift
Elton John

Pictured: Samantha Cox (Publisher: Halsey, Lady Gaga, Bebe Rexha) and Sean Taylor (Marketing: Warner Music, 24kGoldn, Macy Gray)

The Smashing Pumpkins
Travis Scott
Chance the Rapper
Macklemore
24kGoldn
Teddy Swims
Blackbear
Nelly
Ashanti
Flo Rida
Selena Gomez
T-Pain

Pictured: Kappy (Manager: Luke Combs), Nick Sadler (A&R: Skrillex, The Prototypes), Shawn Thompson (Entertainment Attorney: Lynyrd Skynyrd, St. Vincent, Bassnectar)

Warner Records
Warner Chappell
SONY Music
SoundCloud
BMI
The Recording Academy
Rolling Stone
Vogue
Amazon Music
HBO
Coca-Cola
Jaguar

Join Artist Management School today.

Course Curriculum 

A clear roadmap to building a sustainable career managing talent with fewer mistakes and more confidence.

This self-paced training walks you through the essential decisions, systems, and workflows every manager needs to build clarity and momentum.

Module 1

Increase Your Confidence

By the end of this module, you’ll understand the psychology and physiology of confidence, you’ll let go of any limiting beliefs you have, any fears of rejection from putting yourself “out there”, and gain the confidence and mental toughness needed to achieve massive success.

Module 2

Increase Your Earning Potential

By the end of this module, you’ll be confident with your ability to manage an artist’s career, having strengthened your knowledge base and skill set, as well as increased your artist’s income streams, and therefore your own commissions as a manager (or band leader).

Module 3

Master the Industry & Its Gatekeepers

By the end of this module, you’ll be confidently navigating the music business and the gatekeepers in the industry, you’ll know how much it’ll cost you to get through to them, and you’ll be doing their jobs yourself until you’re ready to build your team.

Module 4

Build a Profitable Music Business

Whether with your employer or on your own, by the end of this module, you’ll have created a profitable offer suite (aside from artist commissions) based around your zone of genius, you’ll have created a sales and marketing plan, and launched it to your target music business niche.

Module 5

Discover & Sign Hardworking Talent

By the end of this module, you’ll have discovered potential talent, narrowed them down to the best possible clients to take on, commenced the ‘dating phase’, begun contract negotiations, and taken the first steps in your new artist-manager partnership.

Module 6

Develop Album Release Strategies

By the end of this module, you’ve set your & your artist’s career bucket lists and goals, and have confidently planned the writing, recording, marketing, promotion, and touring phases of your artist’s next album release cycle, including budgets and timelines.

Module 7

Build Your Artist’s Teams

By the end of this module, you’ll be a genuine networking machine, you’ll have confidently reached out and pitched your artists to prospective industry gatekeepers, and begun building your dream team of support around each of your artists.

Module 8

Develop Your Artists

By the end of this module, you’ll be able to confidently direct your artists’ creative endeavors and branding, book their songwriting sessions, manage their catalogues, and work with producers and publishers to create stronger albums.

Module 9

Build Your Fanbases Worldwide

At the end of this module, you’ll be confidently wearing the Record Label hat, Publicist Hat, and Music Supervisors hats, implementing plans to get your artist’s songs to as many fans as possible around the globe through streaming playlists, getting on the radio, getting in the media, getting songs in film and television, and getting the funding to make it all happen.

Module 10

Build Your Fanbases Worldwide Pt.2

By the end of this module, you’ll be confidently wearing the Agent hat, having planned out and booked the next one to two years of touring and live performances, including online performances, conferences, and festivals, and planned the budgeting to make it all profitable.

Module 11

Build Your Internal Team

By the end of this module, you’ll be confidently wearing the CEO hat, having built a great team you can trust, and delegating the right tasks so you can work on the business instead of in the business, and focus on what you love to do most, becoming a true company leader.

Module 12

Optimize for Stability & Longevity

By the end of this module, you’ll be managing both emotions and cash flow like a pro. You’ll have created a financial system to easily generate profits and savings, and implemented processes and standards that will keep you in the business you love for many years to come.

Lecture Breakdown

Module 1: Master Your Mindset

  1. Gaining a Confident Mindset
  2. Abundance vs. Scarcity Mindsets
  3. Self-Sabotage and Upper Limit Problems
  4. Release The Limiting Beliefs Holding You Back
  5. Handling Failure and Rejection
  6. Problem-Solving, Optimism, and an Opportunity Mindset
  7. Gaining Motivation and Creating Habits
  8. Feeling Good and the Law of Attraction

Module 2: Increase Your Earning Potential

  1. Money Confidence
  2. Defining the Artist Manager
  3. Mastering Management Duties
  4. Artist Management Income
  5. Working at an Artist Management Company vs. Independent Management
  6. Increasing Artist Revenue Streams
  7. Mastering The 8 Management Fundamentals

Module 3: Master the Industry & its Gatekeepers

  1. Gatekeepers and The Structure of the Music Business
  2. Understanding Agents
  3. Understanding Talent Buyers/Show Promoters
  4. Understanding Record Labels And A&R
  5. Understanding Publicists
  6. Understanding Radio Promoters
  7. Understanding Radio Programmers
  8. Understanding Streaming Promoters & Programmers
  9. Understanding Publishers
  10. Understanding Music Supervisors
  11. Understanding Distributors

Module 4: Build a Profitable Music Business

  1. Building a Business
  2. Freelancer vs. Entrepreneur
  3. Passive Income vs. Active Income
  4. Discovering Your Genius
  5. Creating a Profitable Offer Suite
  6. Pricing Your Products
  7. Copywriting & Developing Your Pitch
  8. Marketing & Automating Your Offers

Module 5: Discover & Sign Hardworking Talent

  1. Qualities Managers Look for In Artists
  2. Discovering Talent
  3. Reaching Out to An Artist
  4. Setting Up Your First Meeting
  5. The Dating Phase
  6. Negotiating With & Signing an Artist
  7. Onboarding New Artists
  8. Quitting and Firing

Module 6: Develop Album Release Strategies

  1. Developing Career Strategies Brief
  2. Getting on The Same Page as Your Artist
  3. Establishing Communication Strategies
  4. Doing Business for Your Artists
  5. The Artist Album Cycle
  6. Creating Career-Long Goals
  7. Creating Goals for Your Artist’s Next Album
  8. Drafting Your Artists Album & Touring Cycles
  9. Developing A Marketing Plan & Budget
  10. Developing A Project Timeline

Module 7: Build Your Artists Teams

  1. Making Music Industry Friends
  2. The Core Partner Team
  3. The Independent Service Team
  4. The Creative Team
  5. Pitching and Selling Fundamentals
  6. Gaining Record Label A&R Attention
  7. Gaining Publisher Attention
  8. Gaining Agent Attention
  9. Hiring a Tour Manager
  10. Gaining Show Promoter/Buyer Attention
  11. Gaining Publicist Attention
  12. Gaining Radio & Streaming Promoter Attention

Module 8: Develop Your Artists

  1. What is Artist Development?
  2. Creating Amazing Music & Merch
  3. Developing Your Artists Brand (Masterclass)
  4. Setting Up Songwriting Sessions
  5. Working With Songwriters, Publishers, and Producers to Make Better Music (Masterclass)
  6. Helping Your Artists Write Hit Songs (Masterclass)
  7. Entertainment & Copyright Law (Masterclass)

Module 9: Build Fanbases Worldwide Pt.1

  1. Building Audiences
  2. 6-Figure Income with 1000 Superfans
  3. The 6 Pillars of Artist Marketing RPMsss
  4. Getting On the Radio (Campus)
  5. Getting On the Radio (Commercial)
  6. Getting On Playlists
  7. Getting In the Media
  8. Getting Your Music in Film and TV
  9. Getting Seen on Social Media

    Module 10: Building Fanbases Worldwide Pt.2

    1. Booking Shows & Tours
    2. Getting Your Artist Started as A Performer
    3. Getting Booked in Conferences & Festivals
    4. Drafting a Tour Routing
    5. Pitching and Negotiating Show Deals
    6. Drafting a Budget for a Profitable Tour
    7. Advancing the Shows
    8. Tour Planning Timeline

    Module 11: Build Your Internal Team

    1. Hiring so the Business Runs Itself
    2. What to Hire Our First Using the Genius Task Audit
    3. The 4 Ds of Delegating
    4. Creating Systems and Standard Operating Procedures
    5. Serving Your Team Well

    Module 12: Optimize for Stability & Longevity

    1. Emotional Stability
    2. Creating Routines and Habits
    3. Creating a Work Routine
    4. Ensuring Financial Stability
    5. Building Profit, Savings, and Investments
    6. Tech Tutorial: Cashflow Template
    7. Creating Sustainability & Longevity

    Plus, real-life action tasks.

    BONUS: Gatekeeper PitchBooks

    • Agent Pitchbook
    • Publisher Pitchbook
    • Record Label A&R Pitchbook
    • Show Promoter Pitchbook
    • Tour Manager Hire Book
    • Publicist Hire Book
    • Radio & Streaming Promoter Hire Book
    • Manager Pitchbook* BONUS for self-managed artists

    PLUS COURSE MATERIAL

    Each week’s lecture series ends with real-life activities, checklists, and workbooks to get you moving ahead 100x faster.

    Student Success Stories:

    “This has been by far one of the BEST decisions and investments I’ve made. The information, PDF files, and excel spreadsheets have all been a tremendous help in navigating my artist’s careers.

    This course and Manager Toolkit has equipped me with the knowledge and tools to start my own business. I started a consulting business; J.K.B. Strategic Consulting, LLC. Since then I’ve had my artists roster increase as well as hold several consultations a month.

    Some highlights from my artist have been charting on Billboards, performing at major national events like the National Cherry Blossom Festival, winning independent artist award shows, and several TV appearances.”

    JaLil Brown, JKB Strategic Consulting, Virginia

    The membership and SmartistU community have been a HUGE asset and vital resource for me.  Through our process of working together, I’ve been able to get clear on what I need to focus on, begin building a team, and take the necessary steps to make my artistry an actual, sustainable business.

    The process of manifesting the dream (being a full-time musician) is an ongoing project, filled with ups and downs, and many setbacks; but with Jamie and the SmartistU community as an essential part of my team, I feel closer than ever to seeing it actually manifest.

    Steff Reed, Artist, Grammy-Nominated Music Educator

    “When I found Smartist University, it was like the information cut right to the chase. No fluff, no fillers – just incredibly detailed actionable steps and a narrative that encouraged, inspired, and shed light on areas of music promotion that I couldn’t find anywhere else online.

    In addition to getting my new single on radio, because of SmartistU I registered my titles with Media Base, Nielsen Soundscan, registered with DMDS and tapped into a new territory of DIY radio promotion — insights I previously didn’t have access to.”

    Mariami, Artist, New York/LA

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    “I thought I already knew a lot about the music industry… but then I started this program and realized how much there still was for Jamie to teach me. Her course is straight to the point and tells you what you need to know without fluff or ego. I left feeling so much more confident in my abilities as an aid to artists. I couldn’t recommend Jamie and her program more highly.“

    Paige Williams

    “I learned how to approach and pitch ideas and collaborations with other artists and industry people, and I am currently in the process of negotiating the exclusive rights to a specific beat my artist used! Through this community and training, I’ve been able to unfreeze myself and address the factors that contributed to my fear of progressing my business plans.“

    Tayo Ajose

    “So far I’ve tried several packages on managing artists and managing yourself as an artist and yours by far, without me even diving deep into the product, is already helping me out tremendously as a self-managed artist.”

    Naomi Agosto

    “Your templates, checklists and spreadsheets alone have given me a huge leg up, and you’ve saved me months of labour. Thank you for doing this. I look forward to sharing my successes (and those of my artists) with you and your other members.”

    Steve Parton

    “I was recently able to share an “artist win” as one of my artists had his single played on commercial radio. One of the tips that Jamie gave us about Radio Promo was to follow up with every station after you get that one spin. I’ve taken that to heart and this week these other stations are starting to respond about playing the track.”

    Felicity Ryan

    “This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.

    No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!”

    Domingo Cava

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