Artist Management Academy
Become The Artist Manager Everyone Wants On Their Team.
Learn how to build successful artists, increase their revenue, and grow a profitable music business—with training from Grammy-winning artist teams.
Price: $750 USD
Payment plan available here.
Trusted by 15,000+ artists & managers worldwide.
Your 12-Week Roadmap Starts Here.
At the heart of Artist Management Academy is the “School” Curriculum—your step-by-step roadmap for managing an artist’s career and going full-time as a manager.
12 modules. All yours the moment you’re in. We recommend aiming for one module per week.
Week 1
Increase Your Confidence
By the end of this module, you’ll understand the psychology and physiology of confidence, you’ll let go of any limiting beliefs you have, any fears of rejection from putting yourself “out there”, and gain the confidence and mental toughness needed to achieve massive success.
Week 2
Increase Your Earning Potential
By the end of this module, you’ll be confident with your ability to manage an artist’s career, having strengthened your knowledge base and skill set, as well as increased your artist’s income streams, and therefore your own commissions as a manager (or band leader).
Week 3
Master the Industry & Its Gatekeepers
By the end of this module, you’ll be confidently navigating the music business and the gatekeepers in the industry, you’ll know how much it’ll cost you to get through to them, and you’ll be doing their jobs yourself until you’re ready to build your team.
Week 4
Build a Profitable Music Business
Whether with your employer or on your own, by the end of this module, you’ll have created a profitable offer suite (aside from artist commissions) based around your zone of genius, you’ll have created a sales and marketing plan, and launched it to your target music business niche.
Week 5
Discover & Sign Hardworking Talent
By the end of this module, you’ll have discovered potential talent, narrowed them down to the best possible clients to take on, commenced the ‘dating phase’, begun contract negotiations, and taken the first steps in your new artist-manager partnership.
Week 6
Develop Album Release Strategies
By the end of this module, you’ve set your & your artist’s career bucket lists and goals, and have confidently planned the writing, recording, marketing, promotion, and touring phases of your artist’s next album release cycle, including budgets and timelines.
Week 7
Build Your Artist’s Teams
By the end of this module, you’ll be a genuine networking machine, you’ll have confidently reached out and pitched your artists to prospective industry gatekeepers, and begun building your dream team of support around each of your artists.
Week 8
Develop Your Artists
By the end of this module, you’ll be able to confidently direct your artists’ creative endeavors and branding, book their songwriting sessions, manage their catalogues, and work with producers and publishers to create stronger albums.
Week 9
Build Your Fanbases Worldwide
At the end of this module, you’ll be confidently wearing the Record Label hat, Publicist Hat, and Music Supervisors hats, implementing plans to get your artist’s songs to as many fans as possible around the globe through streaming playlists, getting on the radio, getting in the media, getting songs in film and television, and getting the funding to make it all happen.
Week 10
Build Your Fanbases Worldwide Pt.2
By the end of this module, you’ll be confidently wearing the Agent hat, having planned out and booked the next one to two years of touring and live performances, including online performances, conferences, and festivals, and planned the budgeting to make it all profitable.
Week 11
Build Your Internal Team
By the end of this module, you’ll be confidently wearing the CEO hat, having built a great team you can trust, and delegating the right tasks so you can work on the business instead of in the business, and focus on what you love to do most, becoming a true company leader.
Week 12
Optimize for Stability & Longevity
By the end of this module, you’ll be managing both emotions and cash flow like a pro. You’ll have created a financial system to easily generate profits and savings, and implemented processes and standards that will keep you in the business you love for many years to come.
A Managers #1 Goal Is To Make Their Artists Dreams Come True
But we believe you deserve to reach your dreams, too.
You work hard to build your artist’s career. We’re here to help you build yours too.
But That’s Just The Beginning, You Also Get Access To:
Learn From the Teams Behind Grammy-Winning Artists
From Managers to Major Label A&R to Publicists, learn from the teams behind Billie Eilish, Taylor Swift, Morgan Wallen, Dolly Parton, Alicia Keys, Lady Gaga, Shawn Mendes, Luke Combs, and dozens more.
Get on-demand access to 58+ masterclasses taught by managers, executives and industry experts who’ve worked alongside some of the biggest names in music.
Billie Eilish
Alicia Keys
Wiz Khalifa
Morgan Wallen
Luke Combs
Dolly Parton
Lionel Richie
Lady Gaga
Halsey
Shawn Mendes
Taylor Swift
Elton John
The Smashing Pumpkins
Travis Scott
Chance the Rapper
Macklemore
24kGoldn
Teddy Swims
Blackbear
Nelly
Ashanti
Flo Rida
Selena Gomez
T-Pain
Warner Records
Warner Chappell
SONY Music
SoundCloud
BMI
The Recording Academy
Rolling Stone
Vogue
Amazon Music
HBO
Coca-Cola
Jaguar
Plus:
Day-To-Day Management Operational Blueprint
Simply follow our proprietary MASTERY Method, a living checklist for everyday management. It is designed to save you time, and give you direction and clarity.
Plus:
125 Artist Management Company Templates
Contracts, Budgets, Checklists, Trackers, and Plans for Managing Releases, Marketing, Tour, Money, and Signing Artists.
Marketing Forecast Template
A spreadsheet of the types of marketing activities you want to be doing on a daily, weekly, monthly, and quarterly basis – plan out your year ahead!
Social Media Calendar
8 sheets to strategize your branding, target audience, annual themes, collect ideas, posting calendar, collect hashtags, keep track of links and passwords and more.
Artist Audience Reports
Keep track of your growth! Use this sheet to record artist audience stats weekly from all social media and streaming platforms.
Marketing Routine Checklist
A checklist of all the marketing tasks you can do on a daily, weekly, monthly, quarterly, and annual basis – more-so for the management business than for the artist – but can be altered for any purpose.
New Release Checklist
A 2-page checklist of everything you need to do when releasing music – from the artwork to the song registrations and much more.
One Sheet Example
An example of a real one sheet – needed for all artists for industry purposes.
Single Release Plan
A project timeline that shows exactly what needs to be completed and when – that can be altered to the next song you’re releasing.
Album Budget Template
All the most common expenses you may incur in the process of creating and marketing an album.
Co-Writer Split Sheet
A table to keep track of the writers on a track – can also be used as an agreement between the writers.
Lyric Sheet Template
An example of the layout of a lyric sheet.
Song Master Metadata Sheet
Most song registration organizations (the ones that pay you your royalties) need the metadata from your songs – keep track of them with this spreadsheet!
Publishing Admin Agreement
An example of an agreement between an artist and a publisher – where the publisher is the administrator.
Label Copy Template
All record labels keep a ‘label copy’ document of each recording – use this template to keep track of your recordings like the labels do.
SoundScan Guide
SoundScan is the biggest tracking system that keeps track of music sales – where Billboard and other music charts get their stats from – this guide explains further, as well as how to register.
The Artist Cycle
A diagram and understanding of the artist album cycle from writing to releasing to touring.
Album Release Plan Timeline
There is no “one-way” to release an album – but for your first time we’ve broken down a suggested timeline over a span of the whole production period to the release date.
Album Marketing Plan Template
Use this professional marketing plan template when you are presenting your marketing plan to other industry professionals.
DIY Commercial Radio Promotion Guide
An intensive guide that explains exactly how to get your music on commercial radio.
DIY College Radio Promotion Guide
An intensive guide that explains exactly how to get your music on college radio.
Radio Formats 101 Guide
A list of all the radio formats in the US and Canada to give you a better understanding of where your songs may fit.
Streaming Playlist Target Sheet
Use this sheet to keep track of the songs you’re promoting to playlists, along with the playlists you want to target, per genre.
Streaming Promo Report
Use this sheet to keep track of your streaming follower numbers, monthly listeners, cumulative spins, and the locations and playlists you’re discovered on – helps to see growth over time!
Release Plan Example - Bieber
A detailed breakdown of how Bieber released his Purpose album with highly creative marketing plans.
Release Plan Example - Rihanna
A detailed breakdown of how Rihanna released her ANTI album with highly creative marketing plans.
ISRC & UPC Code Guide
All music releases need ISRC and/or UPC codes – this guide explains what they are and how to get them.
Producer Agreement
2 examples of legally binding producer agreements!
CANCON & MAPL Guide
Ever heard of the term ‘CCD’ or ‘CANCON’ or ‘MAPL’? This guide explains what rules the Canadian government has put into place to help Canadians get more content on the airwaves and television broadcasts.
Distribution Guide
A 3-page guide on what music distribution is, what distributors do, and ‘digital’ distribution vs. physical distribution.
Shipping Cost Matrix Sheet
When you’re shipping out physical product, it’s important to understand how much that is going to cost you – use this spreadsheet to keep track – so that you can add it into your pricing (especially for crowdfunding projects)!
Starting a Management Company Guide
A 25-page PDF demonstrating how to become a manager, how to sign artists, good and bad characteristics of managers, qualities to look for in artists, and more.
Music Business Plan Template
The ultimate business plan worksheet for your music business – the true value of a business plan is the work that goes into creating it.
Artist Finances Template
Managers, give this to your artists to help them keep track of their income and expenses, including your comission.
Revenue Streams Checklist
A list of over 20 types of revenue streams that you can start working on for your artist.
Royalties 101 Guide
A 7-page guide where you’ll learn what royalties are, who gets them, where they come from, the different types, and how to collect them!
Contact Directory Template
A spreadsheet for you to start collecting contacts of industry people.
Grant Funding for Canadians
A list of the funding organizations available all across Canada!
Personal Budget Template
The best possible monthly budget to use for your personal income and expenses!
Artist Management Agreement
An example of a legally binding artist management contract.
Artist On-Boarding Checklist
A 2-page checklist of everything you need to collect from an artist when you start working with them.
Annual Profit & Loss
A breakdown of all income made and expenses paid over former years until now, to show you how much you’ve profited or lost each year.
Daily Bookkeeping Template
Keep track of every single expense item, income item, the day the transaction was made, and what category of expense it is – to give to your accountant when tax season comes and to be aware of how much money you spend each month.
Invoice Template
A prepared invoice example for you to invoice your team and/or clients.
Monthly Revenue Template
A spreadsheet to record all of your monthly revenue.
Cashflow Tracking Template
A detailed cashflow chart to forecast where your money is coming and going each month – allowing you to prepare for the year ahead.
Service Record Template
Keep track of all the services you provide for each client so that when it comes time to billing them you can prove what you worked on.
Personal Net Worth Sheet
After all assets and liabilities are taken into account – how much money are you left with? Your Net Worth is far more important than how much you earn.
Show Booking Email Template
How to write an email to book your band on a show! 5 things to keep in mind before hand, writing the subject line, and what NOT to do!
Booking Advance Sheet
All the information you need for your show including schedule, venue, merch info, contacts, guest list, payment details and more.
Personnel Doc
Keep a copy of this sheet for every person in the band and crew that will be on tour.
Stage Plots & Input List Guide
Things to include in your stage plot and input list – managers take note!
Asset Inventory Template
A spreadsheet to keep track of all your instruments and technology!
DIY Tour Management Guide
Learn how to manage your own tours.
Merch Sales Register
Print this out and bring it to your next show to keep track of inventory and sales per show.
Set List Creating Guide
A short guide on how to craft an amazing set list for your show.
Tour Reference Notes
Use this form to keep track of important information after each show so that you can refer back to it the next time you’re about to book a show in that location.
Tour Booking Guide
A 6-page guide explaining when you should go on tour, how to get gigs, exact steps on how to book your tour, promote your tour, and what to do while on tour!
Merchandise Revenue Tracker
Keep track of your monthly and yearly merchandise inventory sales with this spreadsheet.
Run Sheet Template
Used by stage managers or live music directors, this sheet helps to run the show from start to finish.
Tour Itinerary Template
Every tour needs an itinerary – it’s probably the most important part for staying organized and on-time.
Email Sign Up Sheet
Print this off to use at your shows to collect emails! Trust us, collecting emails is a MUST.
Promoter Agreement
An example of an agreement between a performer and promoter.
Tour Budget
Use this excel sheet to budget your tour ahead of time! Broken down by all potential revenue streams, expense streams, and show dates.
Plus:
SmartistU AI
Ongoing Artist-Management-Trained AI Support
Your 24/7 artist management mentor, trained on the full curriculum.
The Gatekeeper PitchBooks
Templates for Pitching Gatekeepers
Know exactly what to say and how to create relationships with all the industry personnel.
The Goal Setting Workbook
Daily, Weekly, Monthly, Yearly Goal Setting
Plan and achieve your best year yet with our goal setting workbook.
What You’ll Learn To Do
Every topic below is taught step-by-step inside the core curriculum — no guesswork, no piecing it together yourself. Then, for select topics, go even deeper with bonus masterclasses from the managers and execs who are currently doing it at the highest level.
Revenue
Build A Business Beyond Artist Commissions
Create income streams that don’t depend on your artist blowing up — your own profitable offer suite, priced and marketed like a real business, not a side hustle. This is where you shift from thinking like a freelancer to thinking like an entrepreneur — discovering your own genius zone, then building the sales page, pricing, and marketing automation to sell it.
Bonus Masterclasses — hear from: Jorge Hinojosa (manager, Ice-T) on expanding a management career beyond music, and Rick Barker (original manager of Taylor Swift) on the many ways to earn revenue as a music professional.
Includes: the Genius Task Audit to discover your zone of genius, the Music Business Plan Template, and Business Financials Templates.
ARTISTS
Sign Artists Worth Signing
Find, vet, and close talented artists worth building a career around — the “dating phase,” the exact conversation to have before you sign anyone, and how to spot red flags before you’re locked into a contract. It also covers the conversation most managers avoid entirely — how to quit or fire an artist cleanly, so you’re never stuck managing someone’s career more than they’re managing it themselves.
Bonus Masterclass — hear from: Zach Farnum (117 Entertainment — Randy Travis, Lee Roy Parnell, Jerry Lee Lewis) on building an artist roster you’re proud of.
Get Access To: the Artist Management Agreement Template, Artist On-Boarding Checklist, and Contact Directory Template.
Deals
Get Signed to Labels, Agents, and Publishers
Pitch the gatekeepers who can actually move your artist’s career forward — and negotiate the deal once they say yes. Before you send a single pitch, you’ll understand exactly what motivates an A&R rep, an agent, and a publisher to say yes — because pitching every gatekeeper the same way is why most pitches get ignored.
Bonus Masterclass — hear from: Shawn Thompson on entertainment law and negotiating a better deal (Lynyrd Skynyrd, St. Vincent, Bassnectar).
Includes: the Agent, Publisher, and Record Label A&R Pitchbooks, and a Publishing Admin Agreement.
Releases
Release Records Like A Record Label
Budget, plan, and execute an album release the way major labels do — timelines, metadata, distribution, ISRC/UPC codes — with real release breakdowns from Bieber and Rihanna albums to model from. You’ll map your artist’s entire album and touring cycle in advance — long-term goals, next-album goals, and a real project timeline — so releases stop feeling like a scramble and start feeling like a plan.
Bonus Masterclasses — hear from: Nick Sadler (The Label Machine — Skrillex, The Prototypes, Zomboy) on starting and running an independent record label.
Get Access To: the Album Budget Template, New Release Checklist, Shipping Cost Matrix Sheet, Distribution Guide, ISRC & UPC Code Guide, Label Copy Template, Luminate (SoundScan) Guide, Album Release Plan Timeline, Album Marketing Plan Template, Single Release Plan, and full Release Plan Examples.
Radio & Playlists
Get On The Radio & Playlists — DIY Or Hire It Out
The exact DIY process for pitching radio and streaming playlists yourself — plus what to look for if and when you’re ready to hire a radio or playlist promoter instead. It’s built inside the same 6-Pillar RPMsss framework used to grow six-figure fanbases — because radio and playlists only move the needle when they’re part of a bigger strategy, not a one-off pitch.
Bonus Masterclasses — hear from: Graham Bunn (USA Network, Amazon Music, Spotify) on navigating radio, Warren Copnick (Sony Music) on getting music onto radio and playlists, Edgel Groves Jr. (A&R, SoundCloud — T-Pain, Selena Gomez) on starting a playlist promotions company.
Includes: the DIY Commercial Radio Promotion Guide, DIY College Radio Promotion Guide, Radio Formats, Streaming Playlist Target Sheets, Radio Stations & Programmers, and the CANCON & MAPL Guide.
Media
Wear The Publicist Hat — Or Know How To Hire One
Pitch media so it actually gets picked up, using the same playbook publicists charge thousands for — and know exactly what to look for once you’re ready to hand it off to a pro. You’ll learn to do it yourself first, then how to actually hire and vet a publicist when the time comes — not just hand over a check and hope for the best.
Bonus Masterclasses — hear from: Don Grubbs (Alabama, Charlie Daniels) on pitching media that gets picked up, Samantha Pickard (Carly Rae Jepsen, The Weeknd, Taylor Swift) on mass publicity without a major-label budget, Dawn Delvo (Black River Entertainment, Kelsea Ballerini) on leveraging PR for real momentum.
Tours
Book Tours Like An Agent
Route, budget, and book profitable tours — advancing shows, negotiating deals, and building an itinerary that doesn’t lose money on the road. You’ll learn to advance a show properly — the pre-show details most new managers forget entirely — and build a full tour planning timeline so nothing falls through the cracks once you’re out on the road.
Bonus Masterclasses — hear from: Mike Finn (Travis Scott, Boys Like Girls) on tour management, Chris Johnson (Morgan Wallen, Blackbear) on managing multi-million dollar global tours, Nikki Sanz (Justin Bieber, Dolly Parton, Journey) on navigating the touring industry, Danny Rukasin (manager, Billie Eilish) on building a tour strategy that scales, Steve Lassiter (Nelly, Ashanti, Flo Rida) on booking shows without losing money, Tom Jackson (Shawn Mendes, Taylor Swift) on crafting a live performance that creates a superstar,
Includes: the Tour Budget, Booking Advance Sheet, Show Booking Email Template, DIY Tour Management Guide, Tour Itinerary Template, Tour Reference Notes, Asset Inventory Template, Promoter Agreement, Set List Creating Guide, Tour Booking Guide, Merchandise Revenue Tracker, Merch Sales Register, Run Sheet Template, Stage Plots & Input List Guide, Booking Agents 101 Guide, and Talent Buyers 101 Guide.
Royalities
Collect Every Royalty You’re Owed
Understand where royalties actually come from, who gets them, and how to register so money that’s owed to you and your artist doesn’t just disappear. Bonus Masterclass — hear from: Bradley Collins (Kane Brown, SXSW, Chris Young) on song administration and making sure royalties actually get collected.
Includes the Song Master Metadata Sheet.
Money
Bank Your Hard Earned Money
Run your cash flow like a CEO instead of guessing at tax time — budgeting, saving, and building real financial stability into your business. You’ll build savings and investment habits directly into the business itself, not just track what’s already happened — so one slow month doesn’t turn into a slow year.
Bonus Masterclass — hear from: Leigh Holt (Oprah’s “The Life You Want” Weekend, Sony Music Nashville) on increasing revenue for global superstars.
Includes: the Cashflow Tracking Template, Annual Profit & Loss, Artist Finances Template, Daily Bookkeeping Template, Invoice Template, Monthly Revenue Template, Revenue Streams Checklist, Service Record Template, Personal Budget Template, Personal Net Worth Sheet, Personal Expenses Template, and Monthly Expenses Template.
Artist Development
Develop Your Artists Like An A&R Rep
Help shape your artist’s sound, brand, and songwriting the way labels do — setting up sessions, working with producers and publishers, and building songs that actually compete. You’ll also cover the entertainment law and copyright basics every manager needs to know before an artist’s first song ever gets released — protecting what you’re building, not just creating it.
Bonus Masterclasses — hear from: Stargate Duo (Beyoncé, Rihanna, Coldplay) on what’s behind songs that win Grammys, Samantha Cox (VP of Creative, BMI — Lady Gaga, Halsey, Bebe Rexha) on writing actual hit songs, Sumiko Sprinkle (Warner/Chappell Nashville, Kelsea Ballerini) on the art of songwriting, Jeff Dalziel (Sony Music — Prozzak, Chantal Kreviazuk) on working with songwriters and producers, Alex Lunt on taking an artist from unknown to chart-topping (Dasha).
Get access to: the Co-Writer Split Sheet, Lyric Sheet Template, Producer Agreements, and The Artist Cycle diagram.
Fans
Grow A Real Fanbase
Build genuine superfans, not just casual followers — through social media, YouTube, and digital marketing that actually converts attention into a career. It’s built on the idea that you don’t need a million followers to build a real career — just 1,000 true superfans, and a system for finding and keeping them.
Bonus Masterclasses — hear from: Chris Kappy (manager, Luke Combs) on building genuine superfans, Irving Ronk (Chance The Rapper, Macklemore, Wiz Khalifa) on mastering social media, Sean Taylor (Iggy Azalea, Teddy Swims, 24kGoldn) on growing a real fan base, Sean Taylor of Contrabrand Agency on building a digital brand strong enough to attract label attention, Brittany Harper (Warner Records, Billie Eilish) on digital marketing from inside a major label, Ariel Hyatt (Cyber PR — Imagine Dragons, Duran Duran) on navigating digital marketing today.
Includes: a Social Media Calendar Template, Artist Audience Reports, Marketing Routine Checklist, Marketing Forecast Template, a Streaming Promo Report Template.
Partnerships
Land Brand Partnerships That Pay
Position your artist as a brand worth partnering with — and negotiate deals that go far beyond a one-off sponsored post.
Bonus Masterclasses — hear from: Kenny Lamb (*NSYNC, Justin Timberlake, Coca-Cola, Walmart) on brand partnerships and artist development, Marni Wandner (The Syndicate — Death Cab for Cutie, Amy Schumer) on partnerships that move the needle, Jon Landman (Guns N’ Roses, Spoon, Death Cab for Cutie) on brand strategy that carries a whole career, Steve Astephen (manager, Machine Gun Kelly & Avril Lavigne) on authentic branding, Larry Ferguson (Dolly Parton) on managing an artist as a brand beyond the music, Ben Bentley (Rolling Stone, Vogue, Elton John) on using photography to shape brand identity.
Sync
Get Songs in Film & TV Like A Music Supervisor
Understand how sync licensing actually works and pitch your artist’s music for placements in film, TV, and ad campaigns. You’ll learn to treat sync as a real, ongoing revenue channel — knowing how to make a song sync-ready before you ever pitch a supervisor, not chasing a lucky placement after the fact.
Bonus Masterclasses — hear from: Gary & Robin Earl (Star Trek, Batman, Pokémon) on increasing revenue through sync, David Lovett (NFL, Jaguar) on pitching music to networks, studios, and agencies, David Hayman (Schitt’s Creek, McDonald’s, Coca-Cola) on getting music placed in film, TV, and ads.
Includes: two Sync Licensing Agreement Examples.
Team
Build Your Team (& Theirs)
Pitch your artist to the right people and build the team around them, while building your own internal team so you’re not doing everything yourself forever. You’ll learn the 4 Ds of Delegating and how to build real systems and SOPs — so the business doesn’t fall apart the one week you take off.
Bonus Masterclasses — hear from: Scott Welch (Alanis Morissette, Green Day, Ellen DeGeneres) on building the kind of trust that lasts decades, Pam Tillis (Grammy-winning artist) and her manager Sarah Fleshner on what makes the artist-manager relationship actually work.
MINDSET
Think Like A High-Demand Manager
Let go of the self-doubt, the fear of rejection, and the imposter feeling that keeps you playing small — and build the mental toughness that separates the managers who make it from the ones who don’t. This rewires how you handle failure and rejection specifically, because in an industry built on people telling you no, the managers who make it are the ones who don’t take it personally.
Hear from managers like Will Dzombak (Wiz Khalifa), Bruce Eskowitz (Lionel Richie & The Smashing Pumpkins), Troy “Tracker” Johnson (Morgan Wallen, HARDY, Florida Georgia Line), Sarah Fleshner (Pam Tillis) on standing out in a crowded industry.
Longevity
Build A Legacy — Not Just A Career
Manage for the long haul — across artists, across album cycles, and across generations — instead of chasing one big break and burning out after it. This closes with what most programs skip entirely: emotional stability and sustainable routines, because burnout — not lack of talent — is what actually ends most management careers.
Bonus Masterclasses — hear from: Clarence Spalding (manager, Reba & Jason Aldean) on longevity that lasts decades, not album cycles, Marne McLyman (Brooks & Dunn, Reba, Terri Clark) on managing icons and building a legacy, Bob Bender (Ringo Starr, New Kids On The Block) on managing artists across generations, Danny Goldberg (Nirvana, Bonnie Raitt) on managing across very different eras of music, Jeanine Mclean-Williams (Alicia Keys, H.E.R.) on managing Grammy-winning artists, Callie Cunningham Nobel (Lady A, Chris Stapleton, Tim McGraw) on managing top country talent, Jared Cotter (Grammy-nominated songwriter — Shaboozey, Bazzi) on breaking artists and building brands for the long haul.
Signed A Grammy-Winning Artist
“I wanted to go full time but lacked the knowledge and resources it takes to make it.
In the first year of joining SmartistU I started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals.
Within a few years, I signed my first Grammy-winning artist to management, and now I’m a mentor for the VIP members at SmartistU!
The resources that SmartistU provides are game-changers for anyone wanting to be a mover and shaker in this industry!“
Sarah Fleshner, 362 Entertainment, Nashville/Texas
Got Her Single On The Radio
“When I found SmartistU, it was like the information cut right to the chase. No fluff, no fillers – just incredibly detailed actionable steps and a narrative that encouraged, inspired, and shed light on areas of music promotion that I couldn’t find anywhere else online.
In addition to getting my new single on radio, because of SmartistU I registered my titles with Media Base, Nielsen Soundscan, registered with DMDS and tapped into a new territory of DIY radio promotion — insights I previously didn’t have access to.”
Mariami, Artist, New York/LA
Signed New Artists + Charting On Billboard
“This has been by far one of the BEST decisions and investments I’ve made. The information, PDF files, and excel spreadsheets have all been a tremendous help in navigating my artist’s careers.
This […] has equipped me with the knowledge and tools to start my own business. I started a consulting business; J.K.B. Strategic Consulting, LLC. Since then I’ve had my artists roster increase as well as hold several consultations a month.
Some highlights from my artist have been charting on Billboards, performing at major national events like the National Cherry Blossom Festival, winning independent artist award shows, and several TV appearances.”
JaLil Brown, JKB Strategic Consulting, Virginia
Feeling More Confident
“I thought I already knew a lot about the music industry… but then I started this program and realized how much there still was for Jamie to teach me. Her course is straight to the point and tells you what you need to know without fluff or ego. I left feeling so much more confident in my abilities as an aid to artists. I couldn’t recommend Jamie and her program more highly.“
Paige Williams
Booked National Tour
“Just wanted to give a shoutout to Smartistu for helping me become a better artist, learning how to navigate the music industry, learning how to create my own national tour, how to email people, get venues to commit to the show we have. I have also gotten the chance to help other artists see a little bit of success with the tools from SmartistU, I was able to book some shows for them and put some money in their pockets as an artist.
Marc Stevens, Artist, LA
“So far I’ve tried several packages on managing artists and managing yourself as an artist and yours by far, without me even diving deep into the product, is already helping me out tremendously as a self-managed artist.”
Naomi Agosto
“I was recently able to share an “artist win” as one of my artists had his single played on commercial radio. One of the tips that Jamie gave us about Radio Promo was to follow up with every station after you get that one spin. I’ve taken that to heart and this week these other stations are starting to respond about playing the track.”
Felicity Ryan
“I learned how to approach and pitch ideas and collaborations with other artists and industry people, and I am currently in the process of negotiating the exclusive rights to a specific beat my artist used! Through this community and training, I’ve been able to unfreeze myself and address the factors that contributed to my fear of progressing my business plans.“
Tayo Ajose
“This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.
No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!”
Domingo Cava
Frequently Asked Questions
Is it a self-study online course?
Yes! As soon as you purchase you get instant access to all the videos and workbooks. You can start learning, planning, and implementing right away.
Is it suitable for me if I don't have any artist clients yet?
Yes! This program helps you find artists to manage, and start a business in music aside from artist management commission.
Is it suitable for me if I’m an artist?
Yes. This program will help you fast forward your music industry knowledge better than any school can, putting you in a better position to manage yourself professionally.
Is it suitable for me if I’m not a manager or an artist?
If you have the desire to learn about the music industry and how the business side of it works, then this program is for you.
Can I login from my phone?
Yes. Our website is mobile optimized and easy to use from your smart phone or tablet. Pro tip: add a short cut app to your iPhone or Android home screen, to easily access without typing in your browser.
Artist Management School
Core 12-Module Curriculum
Your step-by-step training for every part of signing, launching, marketing, and managing artists, and building a successful business.
Artist Management M.A.S.T.E.R.Y.
Day-to-Day Operational Blueprint
Your 7-pillar living checklist for every artist you sign. This is designed to save you time and give you direction and clarity, whether you’re brand new or it’s not your first rodeo.
The Masterclass Vault
Grammy-level Guest Expert Masterclasses
58 Masterclasses on every single music business topic, from the actual managers and execs behind the top artists in the world, such as Taylor Swift, Billie Eilish, Morgan Wallen, and Dolly Parton.
The Artist Management Toolkit
125 Plug-and-Play Templates
Contracts, budgets, checklists, and trackers, ready to copy and use.
SmartistU AI
Ongoing Trained AI Support
Your 24/7 artist management mentor, trained on the full curriculum.
The Gatekeeper PitchBooks
Templates for Pitching Gatekeepers
Know exactly what to say and how to create relationships with all the industry personnel.
The Goal Setting Workbook
Daily, Weekly, Monthly, Yearly Goal Setting
Plan and achieve your best year yet with our goal setting workbook.