Learn How To Grow Fanbases, Industry Attention, and Revenue
With Strategies from the Top Music Industry Executives In The World.
Learn From Superstar Artist’s Teams
From Major Label A&R to Tour Managers and everyone in between, who work with artists, brands, and music companies such as:
Billie Eilish
Alicia Keys
Wiz Khalifa
Morgan Wallen
Luke Combs
Dolly Parton
Lionel Richie
Lady Gaga
Halsey
Shawn Mendes
Taylor Swift
Elton John
Pictured: Samantha Cox (Publisher: Halsey, Lady Gaga, Bebe Rexha) and Sean Taylor (Marketing: Warner Music, 24kGoldn, Macy Gray)
The Smashing Pumpkins
Travis Scott
Chance the Rapper
Macklemore
24kGoldn
Teddy Swims
Blackbear
Nelly
Ashanti
Flo Rida
Selena Gomez
T-Pain
Pictured: Kappy (Manager: Luke Combs), Nick Sadler (A&R: Skrillex, The Prototypes), Shawn Thompson (Entertainment Attorney: Lynyrd Skynyrd, St. Vincent, Bassnectar)
Warner Records
Warner Chappell
SONY Music
SoundCloud
BMI
The Recording Academy
Rolling Stone
Vogue
Amazon Music
HBO
Coca-Cola
Jaguar
Here’s What’s Included:
(Top) Danny Goldberg (Nirvana), Jeanine McLean-Williams (H.E.R., Alicia Keys), Jim Cressman (Brett Kissel, Dolly Parton), (Bottom) Rick Barker (Taylor Swift), Edgel Groves Jr. (T-Pain, Selena Gomez), and Danny Rukasin (Billie Eilish).
The Masterclass Vault
Real-World Insight From the Top of the Industry.
This isn’t theory or recycled internet advice. It’s 58+ sessions from the managers, executives, and strategists actively working behind artists like Taylor Swift, Billie Eilish, Alicia Keys, Morgan Wallen, and Dolly Parton.
The exact playbook the industry runs on — straight from the people in the room. And the Vault keeps growing.
Inside, you’ll learn how real careers are built and scaled — from breaking artists and securing radio to negotiating better deals, building global tours, landing brand partnerships, growing superfans, increasing sync revenue, and managing long-term legacies.
You’ll Learn
How to build the kind of trust that keeps managers and artist working together for decades with Scott Welch (Alanis Morissette, Green Day, Ellen DeGeneres).
How to craft the kind of live performance that turns an artist into a superstar with Tom Jackson (Shawn Mendes, Taylor Swift, MAGIC!).
How to make sure royalties actually get collected and handle song administration with Bradley Collins (Kane Brown, SXSW, Chris Young).
How to increase revenue and brand awareness for global superstars with Leigh Holt (Oprah’s “The Life You Want” Weekend, Lauren Daigle, Sony Music Nashville).
What’s behind writing and producing the kind of songs that win Grammys with Stargate Duo (Beyoncé, Rihanna, Coldplay).
How to increase revenue through sync licensing with Gary & Robin Earl (Star Trek, Batman, Pokémon, The Bachelor).
What separates the managers who make it from the ones who don’t with Will Dzombak, manager of Wiz Khalifa.
How to expand a management career beyond music with Jorge Hinojosa (manager of Ice-T).
How to build the kind of longevity that lasts decades, not album cycles, with Clarence Spalding, manager of Reba and Jason Aldean.
The tour strategy behind a pop superstar’s career, with Danny Rukasin, manager of Billie Eilish.
Authentic artist branding and staying ahead of market trends with Steve Astephen, manager of Machine Gun Kelly and Avril Lavigne.
What it actually takes to become a high-demand artist manager with Bruce Eskowitz, manager of Lionel Richie and The Smashing Pumpkins.
Mastering social media for artists at every stage with Irving Ronk (Chance The Rapper, Macklemore, Wiz Khalifa).
Tour management: from routing to running the road with Mike Finn (Travis Scott, Boys Like Girls).
What it actually takes to master the music business with Troy “Tracker” Johnson (HARDY, Morgan Wallen, Florida Georgia Line).
How to grow a real fan base through social media with Sean Taylor (Iggy Azalea, Teddy Swims, 24kGoldn).
How to navigate the touring industry, build a fulfilling career, and foster the right connections with Nikki Sanz (Justin Bieber, Dolly Parton, Journey).
Strategies behind managing top country talent with Callie Cunningham Nobel (Lady A, Chris Stapleton, Tim McGraw).
The art of songwriting every artist manager should understand with Sumiko Sprinkle (Warner/Chappell Nashville, Kelsea Ballerini, Sony ATV Publishing Nashville).
Entertainment law and how to actually negotiate a better deal with Shawn Thompson (Lynyrd Skynyrd, St. Vincent, Bassnectar).
Pitching music to major TV networks, film studios, and ad agencies with David Lovett (NFL, Jaguar).
Earning revenue as a music industry professional with Rick Barker (Original Manager of Taylor Swift)
Managing multi-million dollar global tours with Chris Johnson (Morgan Wallen, Blackbear, Waka Flocka Flame).
Getting an artist’s music onto radio and playlists with Warren Copnick of SONY Music.
How to pitch media so it actually gets picked up with Don Grubbs (Alabama, Charlie Daniels).
How to break artists, build brands, and scale a career for the long haul with Jared Cotter (Shaboozey, Bazzi)
Leveraging PR to build real momentum with Dawn Delvo (Black River Entertainment, Kelsea Ballerini, NHL).
Getting mass publicity for an artist without a major-label budget with Samantha Pickard (Carly Rae Jepsen, The Weeknd, Taylor Swift, The Rolling Stones).
What makes the artist-manager relationship actually work, from both sides of the table with Pam Tillis (Grammy-Winning Artist) and her manager, Sarah Fleshner.
Managing icons and building a legacy that outlasts any single artist with Marne McLyman (Brooks & Dunn, Reba, Terri Clark).
How to use photography to shape an artist’s brand identity with Ben Bentley (Rolling Stone Magazine, Vogue, Elton John).
Booking and scaling live shows without losing money on the road with Steve Lassiter (Nelly, Ashanti, Flo Rida).
Strategic brand partnerships that actually move the needle with Marni Wandner of The Syndicate (Death Cab for Cutie, Amy Schumer, Ali Wong, Jim Gaffigan).
What it takes to manage Grammy-winning artists with Jeanine Mclean-Williams (Alicia Keys, H.E.R.).
How to start, run, and grow an independent record label with Nick Sadler of The Label Machine (Skrillex, The Prototypes, Zomboy, Eptic, The Freestylers).
How to start a playlist promotions company (and actually get placed) with Edgel Groves Jr., Director of A&R at SoundCloud and owner of Cascade Music Group (T-Pain, Selena Gomez, Linda Perry).
How to help artists write actual hit songs with Samantha Cox, VP of Creative at BMI (Lady Gaga, Halsey, Bebe Rexha).
How to build genuine superfans, not just casual listeners with Chris Kappy, manager of country superstar Luke Combs.
How to take an artist from unknown to chart-topping with Alex Lunt on taking (country sensation, Dasha).
And more.
THE ARTIST MANAGEMENT M.A.S.T.E.R.Y. METHOD
Your Day-to-Day, Solved.
The M.A.S.T.E.R.Y. Method is your living checklist for artist management — 7 pillars that show you exactly where you are and exactly what to do next, so you’re never guessing.
Run through it every time you sign a new artist or release a project. No more rebuilding your process from scratch — just follow the pillars.
Mindset
Pillar 1.
In this pillar, you’re getting clear on where you’re at with mindset and skillset and what you have to offer in relation to the music industry. You may or may not already have a new artist client or know how you can help them succeed in the industry. But what you do know is that you LOVE music + the music business + the idea of being a manager, and helping artists reach their dreams.
A&R
Pillar 2.
In this phase you’re doing what an A&R rep does. You’re focusing on finding, attracting, and solidifying talented artists, singers, songwriters, bands, producers, etc. to add to your roster; as well as overseeing the development of them and their craft.
Superfans
Pillar 3.
In this phase you’re focusing on building audiences of raving fans, or, what we call “Superfans”, for each one of your artists, through the SmartistU RPMsss Method (Radio, Playlists, Media, Social Media, Shows, Sync).
Teams
Pillar 4.
In this phase it’s time to focus on getting your artist’s name out there to more industry gatekeepers, getting them signed to labels and publishers and agents, and building out their teams.
Earnings
Pillar 5.
In this phase you’re focusing on revenue plans and bringing in the money for you and your artists, through commissioning artist revenue, as well as through other offerings.
Routines
Pillar 6.
In this pillar you’re focusing on growing and automating your business operations, growing your team, and spending more and more of your time in your zone of genius.
You & Your Life
Pillar 7.
In artist management, our entire lives (not just our careers) are dedicated to someone else’s entire life (not just their career). So much so that we can forget that we have a life too. A very important life, in fact, outside of our artist clients, and outside of the music business. This pillar is meant to serve as a reminder to make a life for yourself outside of your career.
SmartistU AI
Your Built-In Management Decision Support System
You ask. You decide. You execute.
SmartistU AI is your on-demand strategic advisor — trained on the M.A.S.T.E.R.Y. Method and real management scenarios, so the answers are built for artist managers, not generic advice.
Get clear, practical guidance instantly.
BONUS: The Gatekeeper Pitchbooks
Real Life Pitching Guides
- Agent Pitchbook
- Publisher Pitchbook
- Record Label A&R Pitchbook
- Show Promoter Pitchbook
- Tour Manager Hire Book
- Publicist Hire Book
- Radio & Streaming Promoter Hire Book
- Manager Pitchbook* BONUS for self-managed artists
We’ve helped thousands of artists & managers worldwide:
Go Full-Time
Build Profitable Music Businesses & Artist Management Companies
Get Radio Play, Major Playlist Adds, Launch Tours, & Land Sync Deals
& Sign Grammy-Winning Artists
Now it’s your turn.
Shoutout to SmartistU for helping me become a better artist, learning how to navigate the music industry, learning how to create my own national tour, how to email people, get venues to commit to the show we have. I have also gotten the chance to help other artists see a little bit of success with the tools from SmartistU, I was able to book some shows for them and put some money in their pockets as an artist.
Marc Stevens, Artist, LA
In addition to getting my new single on radio, because of SmartistU I registered my titles with Media Base, Nielsen Soundscan, registered with DMDS and tapped into a new territory of DIY radio promotion — insights I previously didn’t have access to.
Mariami, Artist, New York/LA
In the first year of joining SmartistU I started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals.
Within a few years, I signed my first Grammy-winning artist to management, and now I’m a mentor for the VIP members at SmartistU.
Sarah Fleshner, 362 Entertainment, Nashville/Texas
I learned how to approach and pitch ideas and collaborations with other artists and industry people, and I am currently in the process of negotiating the exclusive rights to a specific beat my artist used! Through this community and training, I’ve been able to unfreeze myself and address the factors that contributed to my fear of progressing my business plans.
Tayo Ajose
Ready To Stop Wasting Time?
One Time Fee
Lifetime AccessWhat’s Included:
1. The Masterclass Vault – Extensive Grammy-level expert library
2. The Artist Management M.A.S.T.E.R.Y. Method – 7-pillar blueprint
3. SmartistU AI – Your personalized artist management advisor
BONUS: Gatekeeper PitchBooks
I thought I already knew a lot about the music industry… but then I started this program and realized how much there still was [for SmartistU] to teach me. [This] course is straight to the point and tells you what you need to know without fluff or ego. I left feeling so much more confident in my abilities as an aid to artists. I couldn’t recommend [SmartistU] and their program more highly.
Paige Williams
The membership [has] been a HUGE asset and vital resource for me. Through our process of working together, I’ve been able to get clear on what I need to focus on, begin building a team, and take the necessary steps to make my artistry an actual, sustainable business. […] with Jamie and the SmartistU community as an essential part of my team, I feel closer than ever to seeing it actually manifest.
Steff Reed, Artist, Grammy-Nominated Music Educator
I was recently able to share an “artist win” as one of my artists had his single played on commercial radio. One of the tips that Jamie gave us about Radio Promo was to follow up with every station after you get that one spin. I’ve taken that to heart and this week these other stations are starting to respond about playing the track.
Felicity Ryan
“This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.
No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!”
Domingo Cava
This course has brought me so close to being the badass manager I’ve always seen myself as. I’m able to take all I’ve learned and create strategies for my future and my clients future in an acute way that has been unattainable for the past 5 years I’ve worked in this business! Thank you for investing your time in creating this course, enabling us to invest in ourselves.
Dan Carroll, Artist Manager, London, England
This has been by far one of the BEST decisions and investments I’ve made. The information, PDF files, and excel spreadsheets have all been a tremendous help in navigating my artist’s careers.
[…] I’ve had my artists roster increase as well as hold several consultations a month.
Some highlights from my artist have been charting on Billboards, performing at major national events like the National Cherry Blossom Festival, winning independent artist award shows, and several TV appearances.
JaLil Brown, JKB Strategic Consulting, Virginia
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