Build reputable, sought-after artists & a successful career in the music business (with more confidence).

"I wish I found your course a lot sooner, it would have saved me $15k. You cover every single thing I learned in school and added more." Tiffany Bourne, 
Entertainment Management Diploma Graduate.

We’ve Taught thousands how to build professional, high-demand artists & businesses.

Now it’s your turn.

“I wanted to go full time but lacked the knowledge and resources it takes to make it.

Since joining SmartistU I have started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals. The resources that SmartistU provides are game-changers for anyone wanting to be a mover and shaker in this industry!

Sarah Fleshner, 362 Entertainment, Nashville

“This has been by far one of the BEST decisions and investments I’ve made. The information, PDF files, and excel spreadsheets have all been a tremendous help in navigating my artist’s careers.

This course and Manager Toolkit has equipped me with the knowledge and tools to start my own business. I started a consulting business; J.K.B. Strategic Consulting, LLC. Since then I’ve had my artists roster increase as well as hold several consultations a month.

Some highlights from my artist have been charting on Billboards, performing at major national events like the National Cherry Blossom Festival, winning independent artist award shows, and several TV appearances.”

JaLil Brown, JKB Strategic Consulting, Virginia

“When I found Smartist University, it was like the information cut right to the chase. No fluff, no fillers – just incredibly detailed actionable steps and a narrative that encouraged, inspired, and shed light on areas of music promotion that I couldn’t find anywhere else online.

In addition to getting my new single on radio, because of SmartistU I registered my titles with Media Base, Nielsen Soundscan, registered with DMDS and tapped into a new territory of DIY radio promotion — insights I previously didn’t have access to.”

Mariami, Artist, New York/LA

This is for you if you are struggling with:

  • A lack of artists/clients (or reliable + high paying ones).
  • A lack of time.
  • A lack of music business or management expertise.
  • A lack of music industry contacts.

This is for you if you are feeling:

  • Self-doubt and overwhelmed.
  • Afraid of failing your artist’s.

You are ready to fix this problem now because you know if you continue like this, you might:

  • Waste too much time and not get any results.
  • Make mistakes, get fired, or let people down.
  • End up burning out.

You Deserve To Reach Your Dreams.


SmartistU and all of its products and programs are created by, run by, and taught by managers, including former managers, newer managers, and GRAMMY-level managers- who get it.

A manager’s #1 goal is to help make their artist’s dreams come true.

We don’t just care about artists; we care about managers.

We believe you both deserve to reach your dreams.


Save Time.
Save Face.
Make More Money.

  • Make your artist’s dreams come true.
  • Build a successful career that you love.
  • Become that confident, high demand music professional you desire to be.

You have what it takes. We’ve got your back.

  • Increase your industry connections.
  • Increase your artist roster and their fanbases.
  • Increase yours AND your artists revenue streams.

The Training.

Here's a peek inside Artist Management School.

Artist Management School is a 3-month training and mentorship program for managers, aspiring managers, and professional artists who manage themselves. It’s your road map to earning a living managing talent & building a successful career in the music business, with more confidence.

Your Learning Outcomes

What you’ll walk away from this mentorship having not just learned, but accomplished.

Join Artist Management School today.
Week 1

Increase Your Confidence

By the end of this module, you’ll understand the psychology and physiology of confidence, you’ll let go of any limiting beliefs you have, any fears of rejection from putting yourself “out there”, and gain the confidence and mental toughness needed to achieve massive success.

Week 2

Increase Your Earning Potential

By the end of this module, you’ll be confident with your ability to manage an artist’s career, having strengthened your knowledge base and skill set, as well as increased your artist’s income streams, and therefore your own commissions as a manager (or band leader).

Week 3

Master the Industry & Its Gatekeepers

By the end of this module, you’ll be confidently navigating the music business and the gatekeepers in the industry, you’ll know how much it’ll cost you to get through to them, and you’ll be doing their jobs yourself until you’re ready to build your team.

Week 4

Build a Profitable Music Business

Whether with your employer or on your own, by the end of this module, you’ll have created a profitable offer suite (aside from artist commissions) based around your zone of genius, you’ll have created a sales and marketing plan, and launched it to your target music business niche.

Week 5

Discover & Sign Hardworking Talent

By the end of this module, you’ll have discovered potential talent, narrowed them down to the best possible clients to take on, commenced the ‘dating phase’, begun contract negotiations, and taken the first steps in your new artist-manager partnership.

Week 6

Develop Album Release Strategies

By the end of this module, you’ve set your & your artist’s career bucket lists and goals, and have confidently planned the writing, recording, marketing, promotion, and touring phases of your artist’s next album release cycle, including budgets and timelines.

Week 7

Build Your Artist’s Teams

By the end of this module, you’ll be a genuine networking machine, you’ll have confidently reached out and pitched your artists to prospective industry gatekeepers, and begun building your dream team of support around each of your artists.

Week 8

Develop Your Artists

By the end of this module, you’ll be able to confidently direct your artists’ creative endeavors and branding, book their songwriting sessions, manage their catalogues, and work with producers and publishers to create stronger albums.

Week 9

Build Your Fanbases Worldwide

At the end of this module, you’ll be confidently wearing the Record Label hat, Publicist Hat, and Music Supervisors hats, implementing plans to get your artist’s songs to as many fans as possible around the globe through streaming playlists, getting on the radio, getting in the media, getting songs in film and television, and getting the funding to make it all happen.

Week 10

Build Your Fanbases Worldwide Pt.2

By the end of this module, you’ll be confidently wearing the Agent hat, having planned out and booked the next one to two years of touring and live performances, including online performances, conferences, and festivals, and planned the budgeting to make it all profitable.

Week 11

Build Your Internal Team

By the end of this module, you’ll be confidently wearing the CEO hat, having built a great team you can trust, and delegating the right tasks so you can work on the business instead of in the business, and focus on what you love to do most, becoming a true company leader.

Week 12

Optimize for Stability & Longevity

By the end of this module, you’ll be managing both emotions and cash flow like a pro. You’ll have created a financial system to easily generate profits and savings, and implemented processes and standards that will keep you in the business you love for many years to come.

The Full Curriculum

A comprehensive list of the topics that will be covered.

Week 1: Increase Your Confidence

  • Mindset Mastery
  • Gaining Confidence
  • Abundance vs. Scarcity Mindsets
  • Opportunity Mindset
  • Money Mindset
  • Law of Attraction
  • Release The Limiting Beliefs Holding You Back
  • Upper Limit Problems
  • Handling Failure and Rejection
  • Problem Solving and Optimism
  • Motivation vs. Habits

Week 2: Increase Your Earning Potential

  • Defining the Artist Manager
  • Mastering Management Duties
  • Personal Skills Assessment
  • Artist Management Income
  • Employee vs. Independent
  • Increasing Artist Revenue Streams
  • Recurring and Diversified Revenue Streams
  • Mastering the 8 Management Fundamentals

Week 3: Master the Industry & its Gatekeepers

  • The Structure of the Music Business
  • Defining the Gatekeeper
  • Managers
  • Booking Agents
  • Talent Buyers/Show Promoters
  • Record Labels And A&R
  • Publicists
  • Radio Promoters
  • Radio Programmers
  • Streaming Promoters
  • Publishers
  • Music Supervisors

Week 4: Build a Profitable Music Business

  • Discovering Your Genius
  • Goal Setting & Achieving, the Smarter Way
  • Entrepreneur vs. Freelancer vs. Employee
  • Creating a Profitable Offer Suite
  • Quitting Your Day Job(s) or Getting a Promotion
  • Passive Income vs. Active Income
  • Services vs. Products and Clients vs. Customers
  • Pricing Your Products
  • Copywriting, Sales, Marketing
  • Advertising, Automation

Week 5: Discover & Sign Hardworking Talent

  • Qualities Managers Look For
  • Discovering Talent
  • Reaching Out to An Artist
  • Setting Up Your First Meeting
  • The Dating Phase
  • Negotiating With & Signing an Artist
  • Working with Sensitive Issues
  • Quitting and Firing
  • Onboarding New Artist Clients

Week 6: Develop Album Release Strategies

  • Developing Career Strategies
  • Getting on The Same Page as Your Artist
  • Establishing Communication Strategies (Calendar sharing, etc.)
  • Doing Business for Your Artists
  • The Artist Album Cycle
  • Creating Career-Long Goals
  • Creating Goals for Your Artist’s Next Album
  • Drafting Your Artists Album & Touring Cycles
  • Developing A Marketing Plan & Budget
  • Developing A Project Timeline

Week 7: Build Your Artists Teams

  • Making Music Industry Friends
  • Networking
  • Building Your Contact List
  • Managing Your Expectations
  • The Core Partner Team
  • The Independent Service Team
  • The Creative Team
  • Pitching and Selling Fundamentals
  • Getting A&R Attention
  • Getting Publisher Attention
  • Getting Agent Attention
  • Getting Show Promoters Attention
  • Hiring a Tour Manager
  • Hiring A Publicist
  • Hiring Radio & Streaming Promoters

Week 8: Develop Your Artists

  • Songwriter vs. Producer vs. Performer
  • Artist as Brand and Business
  • Artist as Creative and Entertainer
  • Developing the Artist Brand
  • Setting Up Song Writing Sessions
  • Copyright Law
  • Managing Song & Recordings Administration
  • Creating Amazing Music & Merch
  • Working with Songwriters, Producers, and Publishers to Make Better Music

Week 9: Build Fanbases Worldwide Pt.1

  • SmartistU’s 6 Artist Marketing Pillars RPMsss
  • Earning More with fewer Fans
  • Direct-To-Fan Marketing
  • Digital Marketing and Social Media Strategies
  • Getting Your Artists Songs on The Radio
  • Getting Your Artists Songs on Streaming/DSP Playlists
  • Getting Your Artists in Media & Blogs
  • Getting Your Artists Seen on social media
  • Getting Your Artists Songs in Film, TV, and Advertisements

Week 10: Building Fanbases Worldwide Pt.2

  • Booking Shows & Tours
  • Getting Your Artist Started as A Performer
  • Getting Booked in Conferences & Festivals
  • Booking A Tour
  • Negotiating Show Deals
  • Drafting a Tour Budget
  • Advancing Shows
  • Tour Planning Timeline
  • Online Performances

Week 11: Build Your Internal Team

  • Hiring
  • Delegating
  • Designing Your Business to Run Itself
  • The 4 D’s
  • Creating Systems
  • SOP’s
  • Serving Your Team Well

Week 12: Optimize for Stability & Longevity

  • Emotional Stability
  • Creating Routines and Habits
  • Creating A Work Routine
  • Ensuring Financial Stability
  • Tech Tutorial – Money Management
  • Building Sustainability & Longevity
  • Building Profit, Savings, and Investments

Plus, real-life action tasks.


Each week’s lecture series ends with real-life activities, checklists, and workbooks to get you moving ahead 100x faster.

For example: our Gatekeeper Pitchbooks:

  • Agent Pitchbook
  • Publisher Pitchbook
  • Record Label A&R Pitchbook
  • Show Promoter Pitchbook
  • Tour Manager Hire Book
  • Publicist Hire Book
  • Radio & Streaming Promoter Hire Book
  • Manager Pitchbook* BONUS for self-managed artists

Plus, 3 months of 1:1 support.


Following each week’s lecture, you’ll attend a Weekly Seminar. These are held in an online classroom format and include deeper discussions and hands-on 1:1 mentorship around the topic of that week’s lecture. 


For the duration of the program, you’ll receive personalized email support. Simply reach out with your questions at any time.

We are holding your hand and helping you implement everything you’ve learned.


Meet Your Mentor.


Jamie New is a music business author, teacher, curriculum developer, and entrepreneur.

As the founder of SmartistU (Est. 2013), the top educational platform for artist managers, Jamie has helped hundreds of thousands of people around the globe to create the careers of their dreams in music.

And in the meantime, created her own dream career.

Through SmartistU, Jamie provides business tools, training, and mentorship from the music industry’s top experts with long lists of Grammy-winning superstar artists on their client rosters including everyone from The Rolling Stones to Billie Eilish to Lady Gaga.

Before devoting her work full-time to SmartistU, Jamie independently managed several radio chart-topping, award-winning, and major label-distributed artists across rock, country, and pop genres, including having launched the careers of singer/songwriters Tareya (of JUNO-Nominated former country music duo, Autumn Hill), as well as Jocelyn Alice, with her Platinum-Selling pop single, Jackpot.

Jamie was also an artist manager at an internationally respected management company, Bumstead Productions, whose clients included several JUNO and Grammy-Winning artists in its 40-year history.

In addition to managing artists, Jamie provided marketing and project management services to various record labels and music companies such as Stampede Entertainment (for two Calgary Stampede music festivals), RGK Entertainment, Music Calgary, and Alberta Music. Prior to that, she was the Operations Manager of the Music Managers Forum Canada (running the Canadian arm of a global collective).

Jamie was the Managing Editor for Top Country, Canada’s top country music media outlet, and is the author of “The Music Business For Artist Managers: All You Need To Know To Get Started, Get Noticed, and Get Signed”, a book used by college teachers and non-profit organizations in their curriculum.

Jamie has taught at two colleges, including having taught Artist Management in the 3rd-year Music Business Management program at Durham College, as well as Business Communications at Seneca College. She’s also been invited to speak at colleges, on podcasts, and at nationally and globally recognized music conferences such as Indie Week, Music NL Week, and MIDEM Digital.

She holds a Bachelor’s Degree in Arts & Culture from Brock University and a college certificate in Art & Design from George Brown College.

In addition to her life in music, Jamie was a gymnastics, trampoline, and cheerleading coach for a combined 14 years; she was co-captain of her university competitive cheerleading team, and you can still find her attending weekly adult gymnastics classes. 

Student Success Stories:

“I thought I already knew a lot about the music industry… but then I started this program and realized how much there still was for Jamie to teach me. Her course is straight to the point and tells you what you need to know without fluff or ego. I left feeling so much more confident in my abilities as an aid to artists. I couldn’t recommend Jamie and her program more highly.

Paige Williams

“I learned how to approach and pitch ideas and collaborations with other artists and industry people, and I am currently in the process of negotiating the exclusive rights to a specific beat my artist used! Through this community and training, I’ve been able to unfreeze myself and address the factors that contributed to my fear of progressing my business plans.

Tayo Ajose

“So far I’ve tried several packages on managing artists and managing yourself as an artist and yours by far, without me even diving deep into the product, is already helping me out tremendously as a self-managed artist.”

Naomi Agosto

“Very much helped me better understand “Failure & Rejection”. That is an area I have struggled with for decades…. Honestly wish I could have addressed this topic 20 years ago! Better late than ever. I am more at peace with regard to this teaching.”

David K Watson

“I was recently able to share an “artist win” as one of my artists had his single played on commercial radio. One of the tips that Jamie gave us about Radio Promo was to follow up with every station after you get that one spin. I’ve taken that to heart and this week these other stations are starting to respond about playing the track.”

Felicity Ryan

“This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.

No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!”

Domingo Cava

Ready to See a Massive ROI?

It’s time to turn your passion for music into a full-time career that you wake up excited for… every. day.

Frequently Asked Questions

When does the program start and finish?

The program is held online over a 12-week (3-month) period. Check the top of this registration page for the next intake date.

How long do I have access to the program?

Each week you are provided with the recordings of your lecture and seminar from that week, to which you then have unlimited, lifetime access to re-watch.

Do you offer refunds?

If at the end of the 3 months if you have completed all material and action tasks and still are not happy, please contact support [at] smartistu [dot] com and request a refund.

Can I login from my phone?

Yes. Our website and membership dashboard are mobile optimized and easy to use from your smart phone or tablet. Pro tip: add a short cut app to your iPhone or Android home screen, to easily access it without typing in your browser.

Additionally, all classes are held over Zoom, which is available for download on your phone.