Artist
Management
School.

YOUR ULTIMATE ROAD MAP TO SIGNING TALENT, INCREASING YOUR INCOME, AND GOING FULL-TIME IN THE MUSIC BUSINESS (WITH FEWER MISTAKES & MORE CONFIDENCE).

Startup

Touring

Recording

Marketing

Money

Training

We’ve Taught thousands how to build professional, high-demand artists & businesses.

Now it’s your turn.

“I wanted to go full time but lacked the knowledge and resources it takes to make it.

Since joining SmartistU I have started my own management company, built a tiny house and office, signed two artists, and achieved my year-long goals. The resources that SmartistU provides are game-changers for anyone wanting to be a mover and shaker in this industry!

Sarah Fleshner, 362 Entertainment, Nashville

“This has been by far one of the BEST decisions and investments I’ve made. The information, PDF files, and excel spreadsheets have all been a tremendous help in navigating my artist’s careers.

This course and Manager Toolkit has equipped me with the knowledge and tools to start my own business. I started a consulting business; J.K.B. Strategic Consulting, LLC. Since then I’ve had my artists roster increase as well as hold several consultations a month.

Some highlights from my artist have been charting on Billboards, performing at major national events like the National Cherry Blossom Festival, winning independent artist award shows, and several TV appearances.”

JaLil Brown, JKB Strategic Consulting, Virginia

“When I found Smartist University, it was like the information cut right to the chase. No fluff, no fillers – just incredibly detailed actionable steps and a narrative that encouraged, inspired, and shed light on areas of music promotion that I couldn’t find anywhere else online.

In addition to getting my new single on radio, because of SmartistU I registered my titles with Media Base, Nielsen Soundscan, registered with DMDS and tapped into a new territory of DIY radio promotion — insights I previously didn’t have access to.”

Mariami, Artist, New York/LA

Save Time.
Save Face.
Make More Money.

  • Make your artist’s dreams come true.
  • Build a successful career that you love.
  • Become that confident, high demand music professional you desire to be.

You have what it takes. We’ve got your back.

  • Increase your industry connections.
  • Increase your artist roster and their fanbases.
  • Increase yours AND your artists revenue streams.
 

You Deserve To Reach Your Dreams.

We don’t just care about artists; we care about managers.

SmartistU and all of its products and programs are created by, run by, and taught by managers, including former managers, newer managers, and GRAMMY-level managers- who get it.

A manager’s #1 goal is to help make their artist’s dreams come true.

We believe you both deserve to reach your dreams.

 

This is for you if you are struggling with:

  • A lack of artists/clients (or reliable + high paying ones).
  • A lack of time.
  • A lack of music business or management expertise.
  • A lack of music industry contacts.

This is for you if you are feeling:

  • Self-doubt and overwhelmed.
  • Afraid of failing your artist’s.

You are ready to fix this problem now because you know if you continue like this, you might:

  • Waste too much time and not get any results.
  • Make mistakes, get fired, or let people down.
  • End up burning out.

The Training.

Artist Management School is a 12-module, on-demand course for managers, aspiring managers, and professional artists who manage themselves. It’s your road map to earning a living & building a successful career in the music business, with more confidence.

 

Your Learning Outcomes

What you’ll walk away from this mentorship having not just learned, but accomplished.

Week 1

Increase Your Confidence

By the end of this module, you’ll understand the psychology and physiology of confidence, you’ll let go of any limiting beliefs you have, any fears of rejection from putting yourself “out there”, and gain the confidence and mental toughness needed to achieve massive success.

Week 2

Increase Your Earning Potential

By the end of this module, you’ll be confident with your ability to manage an artist’s career, having strengthened your knowledge base and skill set, as well as increased your artist’s income streams, and therefore your own commissions as a manager (or band leader).

Week 3

Master the Industry & Its Gatekeepers

By the end of this module, you’ll be confidently navigating the music business and the gatekeepers in the industry, you’ll know how much it’ll cost you to get through to them, and you’ll be doing their jobs yourself until you’re ready to build your team.

Week 4

Build a Profitable Music Business

Whether with your employer or on your own, by the end of this module, you’ll have created a profitable offer suite (aside from artist commissions) based around your zone of genius, you’ll have created a sales and marketing plan, and launched it to your target music business niche.

Week 5

Discover & Sign Hardworking Talent

By the end of this module, you’ll have discovered potential talent, narrowed them down to the best possible clients to take on, commenced the ‘dating phase’, begun contract negotiations, and taken the first steps in your new artist-manager partnership.

Week 6

Develop Album Release Strategies

By the end of this module, you’ve set your & your artist’s career bucket lists and goals, and have confidently planned the writing, recording, marketing, promotion, and touring phases of your artist’s next album release cycle, including budgets and timelines.

Week 7

Build Your Artist’s Teams

By the end of this module, you’ll be a genuine networking machine, you’ll have confidently reached out and pitched your artists to prospective industry gatekeepers, and begun building your dream team of support around each of your artists.

Week 8

Develop Your Artists

By the end of this module, you’ll be able to confidently direct your artists’ creative endeavors and branding, book their songwriting sessions, manage their catalogues, and work with producers and publishers to create stronger albums.

Week 9

Build Your Fanbases Worldwide

At the end of this module, you’ll be confidently wearing the Record Label hat, Publicist Hat, and Music Supervisors hats, implementing plans to get your artist’s songs to as many fans as possible around the globe through streaming playlists, getting on the radio, getting in the media, getting songs in film and television, and getting the funding to make it all happen.

Week 10

Build Your Fanbases Worldwide Pt.2

By the end of this module, you’ll be confidently wearing the Agent hat, having planned out and booked the next one to two years of touring and live performances, including online performances, conferences, and festivals, and planned the budgeting to make it all profitable.

Week 11

Build Your Internal Team

By the end of this module, you’ll be confidently wearing the CEO hat, having built a great team you can trust, and delegating the right tasks so you can work on the business instead of in the business, and focus on what you love to do most, becoming a true company leader.

Week 12

Optimize for Stability & Longevity

By the end of this module, you’ll be managing both emotions and cash flow like a pro. You’ll have created a financial system to easily generate profits and savings, and implemented processes and standards that will keep you in the business you love for many years to come.

The Full Curriculum

A comprehensive list of the topics that will be covered.

Week 1: Master Your Mindset

  • Mindset Mastery
  • Gaining Confidence
  • Abundance vs. Scarcity Mindsets
  • Opportunity Mindset
  • Money Mindset
  • Law of Attraction
  • Release The Limiting Beliefs Holding You Back
  • Upper Limit Problems
  • Handling Failure and Rejection
  • Problem Solving and Optimism
  • Motivation vs. Habits

Week 2: Increase Your Earning Potential

  • Defining the Artist Manager
  • Mastering Management Duties
  • Personal Skills Assessment
  • Artist Management Income
  • Employee vs. Independent
  • Increasing Artist Revenue Streams
  • Recurring and Diversified Revenue Streams
  • Mastering the 8 Management Fundamentals

Week 3: Master the Industry & its Gatekeepers

  • The Structure of the Music Business
  • Defining the Gatekeeper
  • Managers
  • Booking Agents
  • Talent Buyers/Show Promoters
  • Record Labels And A&R
  • Publicists
  • Radio Promoters
  • Radio Programmers
  • Streaming Promoters
  • Publishers
  • Music Supervisors

Week 4: Build a Profitable Music Business

  • Discovering Your Genius
  • Goal Setting & Achieving, the Smarter Way
  • Entrepreneur vs. Freelancer vs. Employee
  • Creating a Profitable Offer Suite
  • Quitting Your Day Job(s) or Getting a Promotion
  • Passive Income vs. Active Income
  • Services vs. Products and Clients vs. Customers
  • Pricing Your Products
  • Copywriting, Sales, Marketing
  • Advertising, Automation

Week 5: Discover & Sign Hardworking Talent

  • Qualities Managers Look For
  • Discovering Talent
  • Reaching Out to An Artist
  • Setting Up Your First Meeting
  • The Dating Phase
  • Negotiating With & Signing an Artist
  • Working with Sensitive Issues
  • Quitting and Firing
  • Onboarding New Artist Clients

Week 6: Develop Album Release Strategies

  • Developing Career Strategies
  • Getting on The Same Page as Your Artist
  • Establishing Communication Strategies (Calendar sharing, etc.)
  • Doing Business for Your Artists
  • The Artist Album Cycle
  • Creating Career-Long Goals
  • Creating Goals for Your Artist’s Next Album
  • Drafting Your Artists Album & Touring Cycles
  • Developing A Marketing Plan & Budget
  • Developing A Project Timeline

Week 7: Build Your Artists Teams

  • Making Music Industry Friends
  • Networking
  • Building Your Contact List
  • Managing Your Expectations
  • The Core Partner Team
  • The Independent Service Team
  • The Creative Team
  • Pitching and Selling Fundamentals
  • Getting A&R Attention
  • Getting Publisher Attention
  • Getting Agent Attention
  • Getting Show Promoters Attention
  • Hiring a Tour Manager
  • Hiring A Publicist
  • Hiring Radio & Streaming Promoters

Week 8: Develop Your Artists

  • Songwriter vs. Producer vs. Performer
  • Artist as Brand and Business
  • Artist as Creative and Entertainer
  • Developing the Artist Brand
  • Setting Up Song Writing Sessions
  • Copyright Law
  • Managing Song & Recordings Administration
  • Creating Amazing Music & Merch
  • Working with Songwriters, Producers, and Publishers to Make Better Music

Week 9: Build Fanbases Worldwide Pt.1

  • SmartistU’s 6 Artist Marketing Pillars RPMsss
  • Earning More with fewer Fans
  • Direct-To-Fan Marketing
  • Digital Marketing and Social Media Strategies
  • Getting Your Artists Songs on The Radio
  • Getting Your Artists Songs on Streaming/DSP Playlists
  • Getting Your Artists in Media & Blogs
  • Getting Your Artists Seen on social media
  • Getting Your Artists Songs in Film, TV, and Advertisements

Week 10: Building Fanbases Worldwide Pt.2

  • Booking Shows & Tours
  • Getting Your Artist Started as A Performer
  • Getting Booked in Conferences & Festivals
  • Booking A Tour
  • Negotiating Show Deals
  • Drafting a Tour Budget
  • Advancing Shows
  • Tour Planning Timeline
  • Online Performances

Week 11: Build Your Internal Team

  • Hiring
  • Delegating
  • Designing Your Business to Run Itself
  • The 4 D’s
  • Creating Systems
  • SOP’s
  • Serving Your Team Well

Week 12: Optimize for Stability & Longevity

  • Emotional Stability
  • Creating Routines and Habits
  • Creating A Work Routine
  • Ensuring Financial Stability
  • Tech Tutorial – Money Management
  • Building Sustainability & Longevity
  • Building Profit, Savings, and Investments

Plus, real-life action tasks.

COURSE MATERIAL

Each week’s lecture series ends with real-life activities, checklists, and workbooks to get you moving ahead 100x faster.

For example: our Gatekeeper Pitchbooks:

  • Agent Pitchbook
  • Publisher Pitchbook
  • Record Label A&R Pitchbook
  • Show Promoter Pitchbook
  • Tour Manager Hire Book
  • Publicist Hire Book
  • Radio & Streaming Promoter Hire Book
  • Manager Pitchbook* BONUS for self-managed artists

& That’s Not All.

Instant Bonus

Instant Bonus

Instant Bonus

The Artist Management Toolkit.

Your artist management company in a digital box. As soon as you enroll, you gain instant access to our highly sought-after package of pre-made systems, budgets, release plans, contracts, and templates to help you launch your operations with a few clicks.

What the people are saying:

Instant Downloads.

Startup

Sign new artists. Start an artist management company.

This startup kit will help you sign and onboard new artists properly. And if you’re a novice, it’ll help you get started as a manager and plan out your new business.

Artist Management Agreement

An example of a legally binding artist management contract.

Artist On-Boarding Checklist

A 2-page checklist of everything you need to collect from an artist when you start working with them.

Starting a Management Company Guide

A 25-page PDF demonstrating how to become a manager, how to sign artists, good and bad characteristics of managers, qualities to look for in artists, and more.

Music Business Plan Template

The ultimate business plan worksheet for your music business – the true value of a business plan is the work that goes into creating it.

Contact Directory Template

A spreadsheet for you to start collecting contacts of industry people.

Touring

Prepare for profitable tours.

From crafting emails to book tours to planning the tour production, budget, and itineraries – this kit has everything you need to manage your shows.

Booking Advance Sheet

All the information you need for your show including schedule, venue, merch info, contacts, guest list, payment details and more.

Show Booking Email Template

How to write an email to book your band on a show! 5 things to keep in mind before hand, writing the subject line, and what NOT to do!

DIY Tour Management Guide

Learn how to manage your own tours.

Tour Itinerary Template

Every tour needs an itinerary – it’s probably the most important part for staying organized and on-time.

Tour Budget

Use this excel sheet to budget your tour ahead of time! Broken down by all potential revenue streams, expense streams, and show dates.

Tour Reference Notes

Use this form to keep track of important information after each show so that you can refer back to it the next time you’re about to book a show in that location.

Tour Booking Guide

A 6-page guide explaining when you should go on tour, how to get gigs, exact steps on how to book your tour, promote your tour, and what to do while on tour!

Merchandise Revenue Tracker

Keep track of your monthly and yearly merchandise inventory sales with this spreadsheet.

Merch Sales Register

Print this out and bring it to your next show to keep track of inventory and sales per show.

Personnel Doc

Keep a copy of this sheet for every person in the band and crew that will be on tour.

Run Sheet Template

Used by stage managers or live music directors, this sheet helps to run the show from start to finish.

Stage Plots & Input List Guide

Things to include in your stage plot and input list – managers take note!

Asset Inventory Template

A spreadsheet to keep track of all your instruments and technology!

Email Sign Up Sheet

Print this off to use at your shows to collect emails! Trust us, collecting emails is a MUST.

Promoter Agreement

An example of an agreement between a performer and promoter.

Set List Creating Guide

A short guide on how to craft an amazing set list for your show.

“I’ve done management for over 15 years and I don’t know how I made it this long without something like this. "

“I had a short 4-5 yr partnership with Scooter Braun (Bieber and Kanye’s Manager) and now I’m back on my own and for the first time since I was 19 I’m without an assistant and I SUCK at spreadsheets and all things administrative!  […] wanted you to know how excited I am to have found your site.”

Anonymous for privacy

Recording

Release records like a record label.

Understand the recording process, and budget for, organize and distribute your recordings as the record labels do.

Album Budget Template

All the most common expenses you may incur in the process of creating and marketing an album.

Song Master Metadata Sheet

Most song registration organizations (the ones that pay you your royalties) need the metadata from your songs – keep track of them with this spreadsheet!

Shipping Cost Matrix Sheet

When you’re shipping out physical product, it’s important to understand how much that is going to cost you – use this spreadsheet to keep track – so that you can add it into your pricing (especially for crowdfunding projects)!

New Release Checklist

A 2-page checklist of everything you need to do when releasing music – from the artwork to the song registrations and much more.

Distribution Guide

A 3-page guide on what music distribution is, what distributors do, and ‘digital’ distribution vs. physical distribution.

The Artist Cycle

A diagram and understanding of the artist album cycle from writing to releasing to touring.

Co-Writer Split Sheet

A table to keep track of the writers on a track – can also be used as an agreement between the writers.

Lyric Sheet Template

An example of the layout of a lyric sheet.

Label Copy Template

All record labels keep a ‘label copy’ document of each recording – use this template to keep track of your recordings like the labels do.

Publishing Admin Agreement

An example of an agreement between an artist and a publisher – where the publisher is the administrator.

CANCON & MAPL Guide

Ever heard of the term ‘CCD’ or ‘CANCON’ or ‘MAPL’? This guide explains what rules the Canadian government has put into place to help Canadians get more content on the airwaves and television broadcasts.

SoundScan Guide

SoundScan is the biggest tracking system that keeps track of music sales – where Billboard and other music charts get their stats from – this guide explains further, as well as how to register.

ISRC & UPC Code Guide

All music releases need ISRC and/or UPC codes – this guide explains what they are and how to get them.

Producer Agreement

2 examples of legally binding producer agreements!

Marketing

Be a professional music marketer.

From planning your release to getting on the radio to streaming playlist pitching to social media marketing – these guides will have you marketing like a pro from the start.

Album Release Plan Timeline

There is no “one-way” to release an album – but for your first time we’ve broken down a suggested timeline over a span of the whole production period to the release date.

Album Marketing Plan Template

Use this professional marketing plan template when you are presenting your marketing plan to other industry professionals.

DIY Commercial Radio Promotion Guide

An intensive guide that explains exactly how to get your music on commercial radio.

DIY College Radio Promotion Guide

An intensive guide that explains exactly how to get your music on college radio.

Marketing Forecast Template

A spreadsheet of the types of marketing activities you want to be doing on a daily, weekly, monthly, and quarterly basis – plan out your year ahead!

Radio Formats 101 Guide

A list of all the radio formats in the US and Canada to give you a better understanding of where your songs may fit.

One Sheet Example

An example of a real one sheet – needed for all artists for industry purposes.

Social Media Calendar

8 sheets to strategize your branding, target audience, annual themes, collect ideas, posting calendar, collect hashtags, keep track of links and passwords and more.

Artist Audience Reports

Keep track of your growth! Use this sheet to record artist audience stats weekly from all social media and streaming platforms.

Marketing Routine Checklist

A checklist of all the marketing tasks you can do on a daily, weekly, monthly, quarterly, and annual basis – more-so for the management business than for the artist – but can be altered for any purpose.

Release Plan Example - Bieber

A detailed breakdown of how Bieber released his Purpose album with highly creative marketing plans.

Release Plan Example - Rihanna

A detailed breakdown of how Rihanna released her ANTI album with highly creative marketing plans.

Single Release Plan

A project timeline that shows exactly what needs to be completed and when – that can be altered to the next song you’re releasing.

Streaming Promo Report

Use this sheet to keep track of your streaming follower numbers, monthly listeners, cumulative spins, and the locations and playlists you’re discovered on – helps to see growth over time!

Streaming Playlist Target Sheet

Use this sheet to keep track of the songs you’re promoting to playlists, along with the playlists you want to target, per genre.

Money

Bank your hard-earned money.

Learn about the various music business revenue streams, where royalties come from, and how to register for them.

Use our cash flow and budget tracking sheets to manage all your money.

Annual Profit & Loss

A breakdown of all income made and expenses paid over former years until now, to show you how much you’ve profited or lost each year.

Artist Finances Template

Managers, give this to your artists to help them keep track of their income and expenses, including your comission.

Daily Bookkeeping Template

Keep track of every single expense item, income item, the day the transaction was made, and what category of expense it is – to give to your accountant when tax season comes and to be aware of how much money you spend each month.

Invoice Template

A prepared invoice example for you to invoice your team and/or clients.

Monthly Revenue Template

A spreadsheet to record all of your monthly revenue.

Revenue Streams Checklist

A list of over 20 types of revenue streams that you can start working on for your artist.

Service Record Template

Keep track of all the services you provide for each client so that when it comes time to billing them you can prove what you worked on.

Cashflow Tracking Template

A detailed cashflow chart to forecast where your money is coming and going each month – allowing you to prepare for the year ahead.

Grant Funding for Canadians

A list of the funding organizations available all across Canada!

Personal Budget Template

The best possible monthly budget to use for your personal income and expenses!

Personal Net Worth Sheet

After all assets and liabilities are taken into account – how much money are you left with? Your Net Worth is far more important than how much you earn.

Royalties 101 Guide

A 7-page guide where you’ll learn what royalties are, who gets them, where they come from, the different types, and how to collect them!

Meet Your Mentor.

JAMIE NEW.

Jamie New is a music business author, teacher, curriculum developer, and entrepreneur.

As the founder of SmartistU (Est. 2013), the top educational platform for artist managers, Jamie has helped hundreds of thousands of people around the globe to create the careers of their dreams in music.

Through SmartistU, Jamie provides business tools, training, and mentorship from the music industry’s top experts with long lists of Grammy-winning superstar artists on their client rosters including everyone from The Rolling Stones to Billie Eilish to Lady Gaga.

Before devoting her work full-time to SmartistU, Jamie independently managed several radio chart-topping, award-winning, and major label-distributed artists across rock, country, and pop genres, including having launched the careers of singer/songwriters Tareya (of JUNO-Nominated former country music duo, Autumn Hill), as well as Jocelyn Alice, with her Platinum-Selling pop single, Jackpot.

Jamie was also an artist manager at an internationally respected management company, Bumstead Productions, whose clients included several JUNO and Grammy-Winning artists in its 40-year history.

In addition to managing artists, Jamie provided marketing and project management services to various record labels and music companies such as Stampede Entertainment (for two Calgary Stampede music festivals), RGK Entertainment, Music Calgary, and Alberta Music. Prior to that, she was the Operations Manager of the Music Managers Forum Canada (running the Canadian arm of a global collective).

Jamie was the Managing Editor for Top Country, Canada’s top country music media outlet, and is the author of “The Music Business For Artist Managers: All You Need To Know To Get Started, Get Noticed, and Get Signed”, a book used by college teachers and non-profit organizations in their curriculum.

Jamie has taught at two colleges, including having taught Artist Management in the 3rd-year Music Business Management program at Durham College, as well as Business Communications at Seneca College. She’s also been invited to speak at colleges, on podcasts, and at nationally and globally recognized music conferences such as Indie Week, Music NL Week, and MIDEM Digital.

She holds a Bachelor’s Degree in Arts & Culture from Brock University and a college certificate in Art & Design from George Brown College.

In addition to her life in music, Jamie was a gymnastics, trampoline, and cheerleading coach for a combined 14 years; she was co-captain of her university competitive cheerleading team, and you can still find her attending weekly adult gymnastics classes. 

Student Success Stories:

“I thought I already knew a lot about the music industry… but then I started this program and realized how much there still was for Jamie to teach me. Her course is straight to the point and tells you what you need to know without fluff or ego. I left feeling so much more confident in my abilities as an aid to artists. I couldn’t recommend Jamie and her program more highly.

Paige Williams

“I learned how to approach and pitch ideas and collaborations with other artists and industry people, and I am currently in the process of negotiating the exclusive rights to a specific beat my artist used! Through this community and training, I’ve been able to unfreeze myself and address the factors that contributed to my fear of progressing my business plans.

Tayo Ajose

“So far I’ve tried several packages on managing artists and managing yourself as an artist and yours by far, without me even diving deep into the product, is already helping me out tremendously as a self-managed artist.”

Naomi Agosto

Your templates, checklists and spreadsheets alone have given me a huge leg up, and you’ve saved me months of labour. Thank you for doing this. I look forward to sharing my successes (and those of my artists) with you and your other members.”

Steve Parton

“I was recently able to share an “artist win” as one of my artists had his single played on commercial radio. One of the tips that Jamie gave us about Radio Promo was to follow up with every station after you get that one spin. I’ve taken that to heart and this week these other stations are starting to respond about playing the track.”

Felicity Ryan

“This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.

No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!”

Domingo Cava

“Very much helped me better understand “Failure & Rejection”. That is an area I have struggled with for decades…. Honestly wish I could have addressed this topic 20 years ago! Better late than ever. I am more at peace with regard to this teaching.”

David K Watson

“This in-depth course covers the entire spectrum of the music industry with straight-to-the-point videos and lots of indispensable documents.

No other program out there compares to it in scope and concept, delivering industry-standard firepower to your music administration workload. 10 out of 10!”

Domingo Cava

Ready to Save 7 Years?

And see a massive ROI (return on your investment)?

Frequently Asked Questions

When does the program start and finish?

The program is a self-study online course. You decide when you start and when you finish!

How long do I have access to the program?

You have unlimited, lifetime access to re-watch.

Do you offer refunds?

We would never want you to be unhappy. We offer a 7-day no questions asked, money-back guarantee.

Can I login from my phone?

Yes. Our website is mobile optimized and easy to use from your smart phone or tablet. Pro tip: add a short cut app to your iPhone or Android home screen, to easily access without typing in your browser.